|[July 30, 2014]
Museum of Science Opens 4-D Theater
BOSTON --(Business Wire)--
The Museum of Science, Boston today announced a new 4-D Theater will
open on Friday, August 1, 2014. The 4-D Theater combines the visually
captivating high definition capabilities of a 3-D film with special
sensory effects that are built into the theater seats and environment to
create a fully immersive experience.
The 4-D Theater features industry-leading technology to provide
museumgoers with a full sensory experience that will bring on-screen
images to life. The action spills out of the screen over the audience
with thrill-enhancing sensory special effects including wind, water
misting, blowing snow, bubbles, scents, and even a tremor beneath the
feet, making the audience feel like they are part of the action
"We are always seeking new experiences to offer our visitors, and we are
thrilled to present the new 4-D Theater," said Jonathan Burke, vice
president for visitor experience and operations. "In each film, viewers
will be transported to new and exciting places, while also truly feeling
like they are in the film through the innovative incorporation of each
sense. When a whale breaches on screen, guests will feel the ocean
spray. If it is snowing on screen, it will even be snowing in the
In the new theater, the Museum will offer films that are both
educational and fun. When the theater opens, the Museum will present
three films offering a range of exciting journeys. Museum visitors can
surf the coast with Atlantic bottlenose dolphins and glide alongside a
cast of balletic sea lions in Planet Earth: Shallow Seas 4-D
Experience; join Dora, Diego, and Boots as they try to catch a Robot
Butterfly in Dora & Diego's 4-D Adventure; or journey to the
icy Antarctic world to meet Mumble in Happy Feet 4-D Experience!
The new 4-D Theater will seat 98 guests for each film. This multisensory
experience will complement a visit to the Museum by providing fun,
family-friendly, engaging, and immersive film content.
The Museum has partnered with Toronto-based SimEx-Iwerks Entertainment
for the new theater. SimEx-Iwerks has successfully provided 4-D cinema
experiences to select North American zoos, aquariums, museums, and theme
parks, captivating millions with the magic of this immersive theater
experience. SimEx-Iwerks works closely with Warner Bros., 20th
Century FOX, BBC Earth, Nickelodeon, National Geographic, and similar
high quality producers to create all of its 4-D Experiences®.
Admission to the 4-D Theater is $6 for adults, $5.50 for seniors (60 +)
and $5 for children (3-11) with the purchase of Exhibit Halls tickets.
For information on tickets and showtimes, please call 617-7232500,
617-589-0417 (TTY) or visit the Museum's web site at mos.org.
About the Museum of Science, Boston
One of the world's
largest science centers and Boston's most attended cultural institution,
the Museum introduces about 1.5 million visitors a year to science,
technology, engineering, and math (STEM) via dynamic programs and
hundreds of interactive exhibits. Founded in 1830, the Museum was first
to embrace all the sciences under one roof. The Hall
of Human Life, a groundbreaking 10,000-square-foot exhibition
drawing from the latest discoveries in the life sciences engages
visitors in their own biology and health. Other highlights include the
Thomson (News - Alert) Theater of Electricity, Charles
Hayden Planetarium, Mugar
Omni Theater, Gordon Current Science & Technology Center, and Butterfly
Garden. Reaching over 20,000 teens a year worldwide via the Intel (News - Alert)
Computer Clubhouse Network, the Museum also leads a 10-year, $41 million
National Science Foundation-funded Nanoscale Informal Science Education
Network of science museums. The Museum's "Science Is an Activity"
exhibit plan has been awarded many NSF grants and influenced science
centers worldwide. Its National
Center for Technological Literacy®'s engineering
curricula have reached over 69,000 teachers and 5 million students
nationwide. The Museum has also: been recognized by Boston and Cambridge
for energy and sustainability efforts; named an Employer of Choice by
Work Without Limits, a Massachusetts disability employment initiative;
is Yankee Magazine's "Best of New England Readers' Choice"
for Cultural Attraction in Science and "Best of New England -- Editors'
Choice" for Best Sky Show; and is El Planeta's Best Tourist
Attraction for the Massachusetts Latino population. The Museum's Undiscovered
Worlds was recognized as the "Best Immersive-Fulldome Program" by
the Jackson Hole Science Media Awards. Visit http://www.mos.org.
Follow the Museum of Science on Twitter at @MuseumOfScience or Facebook (News - Alert)
About SimEx-Iwerks Entertainment
specializes in designing, building and operating special F/X driven
cinematic attractions that feature blockbuster content from the world's
major film studios. We build successful partnerships that provide 4-D
Experience films and services to over 150 attractions in more than 30
countries. Our attractions generate revenue, drive attendance and
provide family-friendly memorable experiences to over 50 million guests
About Warner Bros. Consumer Products
Warner Bros. Consumer
Products, a Warner Bros. Entertainment Company, is one of the leading
licensing and retail merchandising organizations in the world.
Dora & Diego's 4-D Adventure:
© 2014 Viacom (News - Alert)
International Inc. All rights reserved. Nickelodeon and all related
titles, logos and characters are trademarks of Viacom International Inc.
Happy Feet 4-D Experience!:
HAPPY FEET and all related
characters and elements are trademarks of and © Warner Bros.
Planet Earth: Shallow Seas 4-D Experience:
Channel/NHK co-production, in association with the CBC. PHOTOGRAPHY ©
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