|[July 29, 2014]
Feldman's Deli Grows Sales with Cirra Systems Tavlo and Epson OmniLink
LONG BEACH, Calif. --(Business Wire)--
a leading supplier of value-added Point of Sale (POS) solutions, and Cirra
Systems, developer of the Tavlo Restaurant Management System,
announced that Feldman's Deli of Salt Lake City, Utah, has successfully
deployed the Tavlo RMS to support tableside ordering from mobile
devices, streamlining wait staff and kitchen operations while increasing
sales volume and revenue.
Tavlo with Epson OmniLink TM-T88V-DT (Photo: Business Wire)
Feldman's is an award-winning deli that offers traditional Jewish and
Old World European specialties in its full-service dining room and
bustling take-out business. With inefficiencies limiting staff
productivity, co-owner Michael Feldman (News - Alert) turned to Tavlo RMS as the most
cost-effective solution for his business. Tavlo integrates a POS system,
website, online ordering, CRM tools and employee timekeeping with a
web-based interface that runs from any browser on any device: kiosk,
laptop, tablet or phone. Tavlo was designed by a former Apple (News - Alert) engineer,
with an elegant interface that required less than thirty minutes of
training for Feldman's employees to become proficient with the system.
At the heart of the Tavlo RMS is the Epson
OmniLink™ TM-T88V-DT smart printer-which combines a thermal printer,
embedded processor and print server in a single, retail-hardened unit.
OmniLink has the processing power to run as a complete POS station,
connecting a touch screen, cash drawer and other peripherals.
As Feldman's wait staff capture tableside orders on mobile devices,
Tavlo cloud servers initiate and direct print jobs to the Epson OmniLink
or through it to the Epson TM-U220 kitchen printer, speeding service
transactions at every step. Epson's POS-Print and ePOS-Device
technology allows OmniLink to support printing from cloud servers as
well as connection to POS peripherals-capabilities that enabled Cirra to
expand the feature set of the Tavlo solution. "With OmniLink as the core
of Tavlo, we can harness the power of cloud computing to deliver the
managed services restaurants need without software customization," said
Jim Ngo, president of Cirra Systems.
"With Tavlo RMS, Cirra Systems has the potential to transform service in
the restaurant space," said Tom Kettell, manager of North American sales
for Epson's Business Systems Division. "Tavlo delivers managed services
through a simple, browser-based interface, so restaurants can focus on
service and growth, not technology issues."
Since the rollout of Tavlo in May 2014, Feldman's owners and staff give
high marks to the mobile tableside-ordering feature, citing increased
efficiency and more time to spend with customers. On the first day of
use, a 3-waiter crew rang up a record-breaking $2,000 in tablet-based
sales during the 4-hour lunch shift, an accomplishment the owners
attribute to increased server volume and add-ons that had often gone
uncharged before. "Tavlo RMS has significantly improved our kitchen
operations and simplified customer service," said Michael Feldman,
co-owner, Feldman's Deli. "Tavlo has saved us time and resources and
it's been a great fit for our business."
Feldman looks forward to integrating Tavlo's web capabilities to
generate additional revenue. The restaurant plans to build a website
using Tavlo's visual editing tools and design templates. When a change
is made to any item in the POS, the change is automatically reflected in
When payment is taken for an online order, Tavlo sends the order
directly to the kitchen for order preparation. Chef and co-owner, Janet
Feldman, cites less traffic in the kitchen as a big advantage. The
servers agreed, saying "There used to be a lot of anxiety. Everybody is
About Cirra Systems
Headquartered in Park City, Utah, Cirra Systems has developed the
cloud-based Tavlo Restaurant Management System to improve restaurant
efficiency, reduce errors and drive revenue through online sales and
marketing. The solution integrates a POS system, customizable website,
online ordering, employee timekeeping and CRM tools in a single package.
Its browser-based POS enables seamless access on tablets, laptops,
kiosks and other mobile devices, ensuring fast and effective tableside
ordering and kitchen order delivery. Tavlo is entirely cloud-based,
written with HTML5, and runs from any browser on any device: Kiosk,
laptop, tablet or even a phone. Tavlo is compatible across Windows, Mac,
iOS or Android (News - Alert) platforms. To find out more, please visit www.cirrasystems.com.
About Epson America, Inc.
Founded in 1975 and headquartered in Long Beach, CA (News - Alert), Epson America, Inc.
is the U.S. affiliate of Japan-based Seiko Epson Corporation, a global
manufacturer and supplier of high-quality technology products that meet
customer demands for increased functionality, compactness, systems
integration and energy efficiency. For over 40 years, Epson's advanced
technology has been at work in millions of POS systems around the world.
Today Epson's Business Systems Division continues to bring
industry-leading, open architecture, smart technologies to the point of
service. To learn more about Epson America Business Systems Division,
please visit: pos.epson.com,
or connect with us on Facebook (http://tinyurl.com/EpsonFacebook-BizSys),
Twitter (News - Alert) (http://twitter.com/EpsonB2B_PR)
and YouTube (http://tinyURL.com/EpsonYouTube).
EPSON is a registered trademark and EPSON Exceed Your Vision is a
registered logomark of Seiko Epson Corporation. OmniLink is a trademark
of Epson America, Inc. All other trademarks and/or registered trademarks
are property of their respective owners.
Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20140729005113/en/
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