Motorola Increases Visibility Into the Fine Details of the Market Intelligence Available Within Its Sales and Distribution Channels
(Marketwire Via Acquire Media NewsEdge) ROCKVILLE, MD and REDWOOD SHORES, CA -- (Marketwired) -- 07/17/14 --
Access Intelligence, with headquarters in Rockville, Maryland, has published an article describing how Motorola is optimizing the accuracy of the sales data it collects from its extended channels using the TrueData� CDM platform from Zyme Solutions of Redwood Shores, CA. The article appeared in the Access Intelligence publication "Chief Marketer."
The full article in Chief Marketer can be viewed at this URL: http://bit.ly/1wveGV8
In the publication, Matthew Feetterer, Motorola's Senior Manager for North America Channel Sales Operations, describes some of the ways that his organization is using Zyme's Channel Data Management solution to achieve greater accuracy in the company's sales credit reporting.
"The insights we gain from CDM reports are extraordinary," Feetterer is quoted as saying. "Automated channel data reveals the places where we need to make changes and take corrective actions to drive more sales and better position ourselves for future business in a changing marketplace."
One of the world's leading telecom organizations, Motorola has invested heavily in channel data management, and is realizing an excellent ROI. The improved accuracy it gains from Zyme starts at the account manager level, and aggregates up to the territory and regional levels, across product lines, vertical markets, and end customer accounts.
"Research shows that smarter channel management has helped some companies in the telecom industry increase channel revenues by as much as 5% annually, and reduce sales promotion costs by 10 to 15%," said Ted Dimbero, Chief Customer Officer at Zyme. "Since incentive payments account for more than $50 billion of the $1 trillion in sales flowing through tech industry channels, these are substantial numbers that can dramatically impact a manufacturer's year-end financial results."
Zyme gives product companies decision-grade visibility into their worldwide sales and distribution channels. Sales and marketing executives benefit from more efficient data collection, improved master data, and enhanced financial reporting. Leading corporations have found that the Zyme solution pays for itself within the first quarter of implementation, and commonly produces a three-year ROI of 200%.
About Zyme Solutions Zyme is the global leader in the emerging channel data management (CDM) solution space, delivering the intelligence global companies need to accelerate channel sales and improve incentive program ROI. Zyme's flexible, cloud-based offering simplifies data collection and helps companies such as Dell, Symantec, and Logitech liberate the valuable intelligence locked in their channels. Zyme's solution is used to increase sales by responding to real-time, granular data from the channel; create better-targeted MDF, co-op, and rebate programs; and more effective partner segmentation. It is used to gain a deeper understanding of customers to improve regional sales performance and product planning. With a global channel directory of over 750,000 partners, support for a wide range of partner reporting formats, and a proven methodology for ensuring partner reporting compliance, Zyme's purpose-built CDM solution delivers results home-grown solutions can't. Zyme is headquartered in Redwood Shores, CA, with offices in the UK and India. For more information, visit www.zymesolutions.com.
MediaBridge Public Relations®
Source: Zyme Solutions
[ InfoTech Spotlight's Homepage ]