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TMCNet:  Nobody's Reading Those Fliers: Digital Signage Provider, Industry Weapon, Discusses the Future of Communication Strategy

[July 14, 2014]

Nobody's Reading Those Fliers: Digital Signage Provider, Industry Weapon, Discusses the Future of Communication Strategy

(Marketwire Via Acquire Media NewsEdge) PITTSBURGH, PA -- (Marketwired) -- 07/14/14 -- Communication, marketing and HR departments spend plenty of resources on internal messages. Unfortunately nobody is reading their fliers and the quickly-scribbled reminders on the whiteboard in the lounge. Thought email was the solution? Sorry, but nobody is reading those occasional emails either. In fact, Atlassian reported that on average, an employee receives 304 business emails per week. Lost within that overstuffed inbox are important internal emails that do not get the attention they need. Trying to sift through emails is exhausting and a waste of employee time: In fact, 10 IQ points are lost while constantly fielding emails, which is the same effect as losing an entire night of sleep.

Yet those haphazard attempts at corporate communication aren't uncommon. In a fast-paced work environment, companies find it difficult to maintain strong communication amongst employees. There's always something new to report, and there's no way to get that information out instantaneously. At least without digital signage.

It seems pretty obvious, right? A digital platform allows users to constantly distribute accurate, useful information to each and every member of your team. More exciting and advanced than traditional fliers and email, let's not even touch on the whiteboard, digital signage demands attention, meaning your message will be received, not ignored. Unlike email, you do not have to perform any action to receive the message, other than walk by a screen. Traditional flyers cannot display digital graphics, motion, dynamic content to reach target audiences, social media and news feeds to catch the eye like digital signage.

"Customers were constantly struggling to convey the latest meeting and event times, as well as their dates and locations. With digital signage they now are relaying that information to screens and IP Phones, alerting employees and allowing them to organize their schedules accordingly," said Mallory Muetzel, Director of Business Administration, Industry Weapon.

Industry Weapon also encourages customers to use digital signage as a motivational tool for employees to stay on-task. Users can display the latest sales numbers and approaching deadlines to remind everyone of their responsibilities as well as the company's overarching goals. The screens can also recognize employees who have gone above and beyond by reporting their achievements, announce upcoming events and milestones, and share media coverage.

Internal digital signage is targeted specifically for your employees. Broadcast it in lounges/break rooms, hallways, conference areas, cafeterias -- any place that employees typically visit at least once per day. External signage, such as media displayed in office lobbies, can serve as a PR tool. Visitors can view content customized for public consumption, such as image-enhancing company news, employee and company achievements, and messages from business executives.

Incorporating digital signage into an office space carries across-the-board benefits. Improve company-wide communication, increase employee morale and motivation, and share relevant, engaging information with visitors to promote positive company PR. "No longer will employees be uninformed, juggling layers of information jumbled up within dozens of emails and haphazardly strewn about walls of cork board," said Muetzel.

About Industry Weapon Inc.: Industry Weapon, a digital media company, specializes in the advancement of digital signage applications. The SaaS solution and their line of products and services enable subscribers to design and publish multimedia content and integrated data to displays, tablets and mobile devices. Industry Weapon currently services thousands of customers in fifteen countries and is supported by more than two hundred partners Image Available: http://www.marketwire.com/library/MwGo/2014/7/14/11G018137/Images/drowning_in_fliers-36960703868.jpg Ashley Ropar Industry Weapon 877-344-8450 ashley.ropar@Industryweapon.com Source: Industry Weapon

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