|[July 10, 2014]
Neptune™ Waterproof Cochlear Implant Sound Processor from Advanced Bionics Receives Approval in China
VALENCIA, Calif. --(Business Wire)--
Bionics (AB), the global leader in cochlear implant technology and a
company of the Sonova Group, announced today that it received approval
by the China State Food and Drug Administration (SFDA) for the Neptune™
sound processor, the world's first and only swimmable, waterproof
cochlear implant sound processor, in China.
Award-winning, waterproof Neptune(TM) sound processor from Advanced Bionics (Photo: Business Wire)
Warranted for use in oceans, lakes and rivers in addition to pools,
baths and showers, Neptune is designed to help cochlear implant
recipients hear both in and out of the water. Recipients using other
products on the market must enclose their processor in a bag or remove
their processor when they swim or bathe, which means they can miss out
on important safety instructions and opportunities for language
development because they are not hearing at that time. Parents of
pediatric Neptune recipients will appreciate the bonding and learning
that comes with hearing during bath time, as well as the safety of
hearing in pools, oceans, rivers and lakes.
Designed after the chic styling of popular consumer electronics, the
lightweight Neptune processor also features the industry's first freestyle™
design, allowing recipients to hear the world of sound with the comfort
and beauty of nothing on the ear. As a testament to the polished
styling, Neptune has been honored with a coveted Red Dot Award for
Product Design from the German-based Red Dot Institute for Advanced
Design Studies, and a Silver Shaggie award in recognition of excellence
in product design from the Industrial Designers Society of America.
Neptune was also awarded a Gold Stevie® Award for Best New Product or
Service of the Year, Health & Pharmaceuticals at the Ninth Annua
International Business Awards.
The Neptune freestyle™ wearing category is new for the cochlear implant
industry, giving recipients the ability to choose their wearing style.
With the variety of convenient accessories, recipients can wear the
Neptune processor anywhere and any way they choose, such as in the hair,
on an arm, under a collar, in a pocket-a high level of flexibility not
available in the market until now. Neptune also comes in a wide range of
fashion-forward colors for matching it to wardrobes or showing it off.
And for those who prefer a more discreet look, it can also be easily
tucked away. Parents will appreciate the many features included to
ensure that Neptune is the perfect choice for small children, including
removable controls that make it tamper-proof so that children can always
hear their best.
"Neptune is the world's first fully submergible sound processor. Along
with the AquaMic™
headpiece, the only waterproof microphone in the world for cochlear
implants, it will be especially appreciated by recipients who would like
to enjoy hearing while they bathe, swim or take part in any water-based
activity," said Robert Gulock, Vice President of Asia-Pacific, Advanced
Developed for all weather, terrain, ages and lifestyles, Neptune allows
for hearing during robust water and sports activities thanks to its
unique waterproof design. Recipients can enjoy the peace of mind from
hearing while taking part in activities such as boating, waterskiing,
jet-skiing, rafting, fishing, parasailing, wind gliding, surfing and
"Neptune is unique for the China CI market," said Fei Liu, General
Manager of AB China. "This is the first truly swimmable CI processor in
China which means the ability to hear in the pool, shower, and bath.
More importantly, there is no longer a need to worry if you are caught
in the rain or during the humid China summer season. AB also offers the
AquaMic that allows you to hear in water without the need for plastic
baggies that are costly and inhibit sound."
Advanced Bionics was able to develop this industry innovation without
compromising hearing performance. Neptune is fully compatible with the
most advanced hearing technology only available with AB, including ClearVoice™,
Fidelity 120™ designed to allow recipients to hear 120 channels for
improved music and tonal language perception.
For more information about Neptune, contact a local Advanced Bionics
representative, visit AdvancedBionics.com
or email infoChina@advancedbionics.com.
About Advanced Bionics
Advanced Bionics is a global leader in developing the most advanced
cochlear implant systems in the world. Founded in 1993 and a subsidiary
of the Sonova
Group since 2009, AB develops cutting-edge cochlear implant
technology that allows recipients to hear their best.
AB offers the most sophisticated cochlear implant system on the market,
the HiResolution™ Bionic Ear System, with five times more resolution
than its competitors, designed to help recipients hear in noisy settings
and enjoy the full dimensions of music.
With sales in over 50 countries and a proven track record for developing
high-performing, state-of-the-art products, AB's talented group of
technologists and professionals from all over the world are driven to
succeed, work with integrity and stay firmly committed to quality.
To learn more about AB and its innovative cochlear implant technology,
please visit AdvancedBionics.com.
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