|[July 04, 2014]
TrendForce: Global Tablet Shipments Expected to Reach 205 Million in 2014, Up Less Than 5% Year-on-Year
TAIPEI, Taiwan --(Business Wire)--
Global tablet shipments are expected to reach 205.5 million in 2014, up
less than 5% year-on-year, according to WitsView, a research division of
TrendForce. The tablet market is sandwiched between internal and
external threats that are affecting market performance. Internally,
tablets have lost their novelty to attract consumers, and cutthroat
price competition is creating a desperate atmosphere in the market.
External factors at work, though, include competition from phablets and
low-priced notebooks that are further increasing market shares.
WitsView Research Manager Eric Chiou noted, "Leading vendor Apple's (News - Alert)
tablet shipments remained low in Q2 2014, estimated at only 13 million.
Although the company will release new models in H2 2014, the impact will
be limited. Moreover, iPad might experience its first decline since
entering the market in 2010, with volume expected to drop frm 74.3
million in 2013 to 68.4 million in 2014, mainly because Apple is
unlikely to hold any major promotional or sales events."
Meanwhile, the second largest tablet vendor Samsung (News - Alert) Electronics is
endeavoring to meet tablet shipment quotas, but growth may not meet
expectations, up only 14% year-on-year to 48 million in 2014 because of
poor performance in both entry- and high-end markets. The limited
increase comes as the company's GalaxyTabPro has seen
fewer-than-expected sales due to high costs and because tablet products
with similar specifications to the company's GalaxyTabLite are being
offered by many other tablet vendors.
Additionally, Amazon and Google (News - Alert), which typically release high
Cost/Performance ratio (C/P) products in the third quarter of each year,
are expected to cool off in 2014. PC vendors such as Asus meanwhile are
cooperating with partners like Intel (News - Alert) in order to drive down costs, which
will result in an expected increase in orders.
White-box tablets are also in the doldrums in emerging economies. Chiou
added, "4G development in China as well as lacking interest for simply
Wi-Fi units mean white-box shipments will take a hit. Wearable devices
are also emerging, which will result in flat shipment growth for
white-box units this year."
Full Press Release: http://press.trendforce.com/press/20140704-1451.html
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