Calysto Selected by Certes Networks for Content & Communications Strategy
(Marketwire Via Acquire Media NewsEdge) ATLANTA, GA -- (Marketwired) -- 06/24/14 --
Calysto, a global marketing communications agency that specializes in raising awareness through content marketing, social media services and public relations for mobile, wireless and telecom technologies, announced today that it has been hired by Certes Networks, a leading innovator in encryption solutions to protect networked applications.
Certes tapped Calysto to manage its marketing communications programs, in an effort to re-launch the brand and its key product lines as well as to implement a new content marketing program. Calysto will provide Certes with a strategy for developing and delivering its brand messages and increased publicity through both traditional PR and social media.
"Calysto offered us a comprehensive content and communications strategy," said Adam Boone, CMO at Certes Networks. "The agency's unique integrated offering is what initially got us excited about their services. Their relationships within the data security industry are what sealed the deal."
"Calysto has won more awards than any other agency for being cost-effective," said Laura Borgstede, CEO of Calysto. "Certes hired us for its content and communications program, one, because we know their industry, our experience makes us more efficient; and two, because we don't operate our marketing communications programs within silos, we use an integrated approach that leads to more cohesive messaging and increased ROI."
About CalystoCalysto (www.calysto.com) is a global marketing communications agency that specializes in raising awareness through content marketing, social media and public relations for mobile, wireless and telecom technologies. Founded in 1999, Calysto has focused solely on the telecom and mobile realms, providing experienced, senior-level experts to lead our clients' communications efforts. Our unique three-pronged approach -- content, social media and PR -- drives awareness of our clients and establishes them as thought leaders in their respective sectors.
About Certes NetworksCertes Networks protects data in motion. The company's CryptoFlow Solutions safeguard data traffic in physical, virtual and Cloud environments, enabling secure connectivity over any infrastructure without compromising network or application performance. Customers rely on Certes Networks to protect data, accelerate application deployment, simplify network projects, reduce compliance costs, and improve the return on investment in IT infrastructure. For more information, visit certesnetworks.com.
Source: Calysto Communications
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