|[June 24, 2014]
Neustar Selects Aerospike In-Memory NoSQL Database to Power PlatformOne
MOUNTAIN VIEW, Calif. --(Business Wire)--
Aerospike today announced that Neustar selected its in-memory NoSQL
database to provide next-generation solutions for identity and data
management within Neustar's PlatformOne solution. Leveraging this
offering, marketers now have a unified interface that integrates
real-time customer and media insights with the tools to activate
tailored and personalized campaigns across channels, formats and
screens, both offline and online.
As the first real-time provider of cloud-based information services and
data analytics, Neustar helps marketers and IT security professionals
promote and protect their businesses. To make its vast portfolio of data
assets and marketing insights readily available, Neustar sought out a
database that could reliably manage terabytes of data and hundreds of
thousands of transactions per second (TPS) with predictable low latency.
The search led Neustar to Aerospike because of its reputation as a
scalable, real-time database engine for data management platforms (DMPs)
in the competitive world of digital marketing and advertising.
"We needed a database that could help us scale our business rapidly,"
said Rob Gatto, senior vice president of media and advertising, eustar.
"After evaluating a number of databases, Aerospike was the clear choice
for its unique use of flash memory and ability to scale simply with
smaller, more cost effective clusters."
Creating a seamless bridge between offline and online worlds, Neustar's
PlatformOne enables marketers to combine Neustar's unique and
authoritative data-the gold standard for privacy-conscious, up-to-date,
accurate and comprehensive consumer information-with customer
relationship management (CRM) data and online data. This forms a
complete and comprehensive view of the type of customer that can be used
to provide relevant and personalized services on demand.
"We founded Aerospike and built the software from the ground up to take
advantage of modern multi-core, multi-processor servers and flash
storage," said Brian Bulkowski, Aerospike founder and CTO. "We are
thrilled to see this vision become a reality and have Neustar using
Aerospike to scale their business."
Aerospike is the world's first flash-optimized database and the fastest,
most reliable in-memory NoSQL database that operates with unprecedented
speed at scale on just a handful of servers. Aerospike enables a new
class of applications that combine transactions and hot analytics, and
process billions of objects, 20K-2M+ transactions per second (TPS) and
100GB-100TB+ of data with predictable sub-millisecond latency and ACID
reliability. Aerospike requires minimal operator intervention and has
been in production non-stop for almost four years as the user context
store for real-time bidding and cross-channel marketing at customers
like AppNexus, eXelate, Chango and [x+1]. Aerospike is headquartered in
Silicon Valley. Investors include NEA, Alsop Louie and Draper
Associates. Download the free Aerospike Community Edition at www.aerospike.com
and follow @aerospikedb.
Aerospike is a registered trademark of Aerospike, Inc., in the United
States and/or other countries. All other trademarks and registered
trademarks are the properties of their respective owners.
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