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TMCNet:  Midverse Studios' Announces AppViral - Engagement Gone Viral

[June 19, 2014]

Midverse Studios' Announces AppViral - Engagement Gone Viral

MOUNTAIN VIEW, Calif. --(Business Wire)--

Midverse Studios today announced AppViral, a new feature within the AppEngage Network, designed to give developers access to a new viral user acquisition channel.

The new AppViral functionality for the AppEngage Network will allow developers to reward users with in-game currency when their friends accept their invites to try the game they're currently playing, providing full round-trip tracking across the most popular social channels.

"We're always looking ahead when it comes to attracting, acquiring and retaining quality users on mobile," said Rizwan Virk, co-founder and CEO of Midverse Studios. "The highest quality of users an app can get are friends of their existing users. In the past, developers had to build social channels in a one-off way, and round-trip tracking was difficult. AppViral is a one-stop shop - add it into your game and see your user base grow in an organic way."

AppViral is a unique addition to user acquisition platforms in that it does not incentivize invites, a practice that Apple, Facebook (News - Alert), and other platforms have discouraged.

"In the past, incentivized invite solutions led to spam because users were encouraged to send invites to people that may not be interested in the game," said Virk. "Or solution is different - users are rewarded only if they bring a real user who installs and users the app, not based on quantity of invites."

AppViral can be launched by itself, or as part of the AppEngage network, which rewards users for engaging inside apps. The initial release will launch with support for inviting friends via Facebook, email, text messaging, and Whatsapp. Additional viral channels and messaging platforms will be added after the initial release. Full round trip tracking also means that users can monitor the quality of their invites and encourage their friends to engage inside the app.

By adding AppViral as an additional layer to the AppEngage Network, developers will have another powerful engagement tool. AppViral goes beyond rewarding players for continuous play; it encourages them to share their experience with friends and family. In the past, developers had to tackle each viral channel individually, and had to implement round trip tracking and rewarding of users, on their own, a process that can be time consuming.

AppViral is currently in beta. For more information, game developers can check out the Midverse Studios website at www.midversestudios.com, or sign up for the beta at http://midversestudios.com/appviral.html.

About AppEngage

The AppEngage Network focuses on a Cost Per Quality Engagement (CPE+) model, rather than the increasingly expensive and decreasingly effective Cost Per Install (CPI) model. AppViral can be used by developers on its own, or as part of the AppEngage actions. Advertisers can now also offer rewards to new users who are able to get their friends to install the app, adding virality into their CPE+ campaigns.

To date, developers who implement the AppEngage reward network for monetization have seen their ARPDAUs (Average Revenue per Daily Active User) increase by up to 25% on Google (News - Alert) Play and Amazon App Stores.

About Midverse Studios

Based in Mountain View, Calif., Midverse Studios was founded by Rizwan Virk and Mitch Liu, industry experts who were an integral part of the TapJoy founding team and developed one of the first successful free-to-play mobile games, Tap Fish, acquired by Japanese mobile gaming giant DeNA. As app developers, the team has experienced the challenge of acquiring quality users with the broken CPI model, leading to the creation of the AppEngage Network. Providing mobile game developers with a user acquisition system that delivers engaged users, Midverse is funded by top-tier Silicon Valley venture capitalists and angel investors such as IDG Ventures and Signia Ventures. For more information, visit http://www.midversestudios.com/.


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