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TMCNet:  Publicity Club of New England Honors Public Relations Excellence at the 46th Annual Bell Ringers Award Ceremony

[June 11, 2014]

Publicity Club of New England Honors Public Relations Excellence at the 46th Annual Bell Ringers Award Ceremony

BOSTON --(Business Wire)--

The Publicity Club of New England, the region's oldest not-for-profit public relations trade organization, today announced the winners of its 46th�Annual Bell Ringer Awards competition. The awards ceremony, held on Monday, June 9th at the Revere Hotel in Boston, Mass., honored public relations and communications professionals from 45 agencies and organizations across New England demonstrating excellence in public relations and communication initiatives.

WBZ-TV Anchor David Wade awards Victoria Renwick, Senior Vice President at 360 Public Relations the ...

WBZ-TV Anchor David Wade awards Victoria Renwick, Senior Vice President at 360 Public Relations the 2014 Platinum Super Bell at the 2014 Publicity Club of New England Bell Ringer Awards. (Photo: Business Wire)

The Platinum Super Bell Award, presented to the organization that executed the best communications campaign of the year, went to 360 Public Relations for "Seize the Holidays with Krusteaz: A Virtual Baking Event."

"We are honored that one of our client campaigns was named this year's Platinum Super Bell winner," said Laura Tomasetti, CEO and founder of 360 Public Relations. "Thanks to the Publicity Club and our hats off to all of the agencies and in-house communications teams who participated in the Bell Ringer Awards, helping to showcase the strength and creativity of the New England PR community."

This year's Platinum Super Bell finalists included Mullen and Cone Communications. The evening's top winners were Cone Communications with 26 awards; 360 Public Relations with 21 awards, MSLGROUP with 19 awards, and SHIFT Communications with 18.

The Club also presented two professional awards: the�Striker Award�and the�Ringer Award. The Striker Award recognizes a practitioner who demonstrated an early love of the field, a dedication to their career and a superior work ethic. This year,�Kerin Horgan of Wayfair was chosen as the recipient for excelling in the communications industry in a very short period of time and surpassing other newcomers in the organization and in the field.

The Ringer Award honors a practitioner who demonstrated steady and significant progress in impacting his or her agency, company or�practice and the New England PR community since entering the field of public relations. This year, the award was presented to�Matt Trocchio�of SHIFT Communications.

The Club continued its annual student scholarship program by awarding the 2014 William Cavanaugh Student Grant to Western New England University student Aubrie Przybysz�for her superior academic achievement.

The Bell Ringer Awards ceremony was emceed by David Wade, WBZ-TV news anchor and reporter. For this year's charity auction recipient, Wade selected Pan-Mass Challenge (PMC), an annual bike-a-thon to raise money for life-saving cancer research and treatment at Dana-Farber Cancer Institute.

The Publicity Club of New England would also like to thank Platinum Sponsor Gorkana Group; Gold Sponsors Boston Magazine, Social PIX, Powered by Brand Networks and ViralGains; Silver Sponsors BostInno, Business Wire and PR Newswire; and additional supporters Marketwired and SLABmedia.

About the Publicity Club of New England

Founded in 1949, The Publicity Club of New England is the region's oldest not-for-profit public relations trade organization. Celebrating its 65th anniversary this season, the Publicity Club strives to promote and encourage involvement in the communications industry and specifically the professions of public relations, promotions and marketing. Additional information about monthly Publicity Club programs, social and networking events, the "Bell Ringer" blog, and the Bell Ringer Awards Ceremony, can be found at�www.pubclub.org. Follow us on Twitter @PubClubofNE (#pcne).

About the Bell Ringer Awards

In 1969, on The Publicity Club of New England's 20th�anniversary, the Bell Ringer Awards program was instituted to recognize public relations work which demonstrates excellence in creative planning and professional education and exhibits a high degree of success in reaching predetermined objectives. Open to all New England practitioners, the program symbolizes one of the greatest tributes in any field of endeavor - the recognition of superior performance by one's peers.

2014 Bell Ringers Award Winners List



Annual Report
Gold Bell WGBH for WGBH 2013-2014 Annual Report: Who else?
Silver Bell MassHousing for MassHousing 2013 Annual Report

Brochure, Promotional Items, Direct Mail

Silver Bell SHIFT Communications for Standing Out on the Show Floor - Ooma London Calling
Bronze Bell Duffy & Shanley for Pre-Holiday Treat: Bloggers Find New Brahmin Bracelets in their Mailboxes
Merit Mintz & Hoke for Legrand Vista Brochure

Bylined Article

Gold Bell

SHIFT Communications for Three Priorities for the Digital CMO

Silver Bell InkHouse for CORE Security: What Would Nostradamus Have Said About Cyber Security in 2014?
Silver Bell 360 Public Relations for The Air in There: How Indoor Air Quality Can Affect Moms and Newborns
Bronze Bell Ebben Zall Group for Chief Executive Byline
Bronze Bell Cone Communication for Smart is Cool
Merit Greenough Communications for One Article - Worldwide Coverage

Community/Consumer Affairs Campaign

Silver Bell Cone Communications for Solving Water with Xylem Watermark
Silver Bell 360 Public Relations for Peapod Gives Back to Communities in Need with Kids Give Back Program
Bronze Bell LaVoie Health Science for Massachusetts Department of Public Health: Together We're Ready

Corporate or Agency Blog

Gold Bell SHIFT Communications for Content is King: How SHIFT Communications Rebuilt its Agency Blog
Silver Bell Liberty Mutual Insurance for Safe and Smart Living Blog
Bronze Bell InkHouse for Highlighting Autotask Expertise through its Corporate Blog
Merit marlo marketing/communications for m.blog
Crisis Communications Campaign
Gold Bell Mullen for Mullen Bolsters Grain Industry Reputation with Program Focused on Goodness of Grains
Merit 451 Marketing for FORUM Strong

Creative Media Campaign

Gold Bell

360 Public Relations for Having a "Ball" on Pinterest: Engaging Fans and Driving Sales for Ball® Canning Products

Silver Bell 360 Public Relations for The Formula for Comfort: In Search of America's Coziest Cities
Silver Bell SHIFT Communications for Lionel Trains: Chugging Full Steam Ahead Without Derailing
Bronze Bell Worcester Polytechnic Institute for WPI Engineers a Winning Robotics Team
Bronze Bell PAN Communications for JackBe Acquisition - A Nimble Integrated Digital/Traditional Campaign
Merit MSLGROUP for By the Patients, Of the Patients, For the Patients: Telling the VNS Therapy Story (Cyberonics)
Merit Liberty Mutual Insurance for Liberty Mutual RISE Campaign

Employee Communications Campaign

Silver Bell State Street Corporation for TED@StateStreet
Silver Bell Genzyme for Allston Landing HSE Week (Genzyme)
Bronze Bell Mercer for Know Your Numbers
Merit Mercer for 21st Century Fox Open Enrollment
Merit May Institute for May Institute's CEO/COO/CFO Connect
Feature or Commentary Placement: Online Gold Bell � � � InkHouse for Raytheon Forbes Feature: Forecasting the Weather with Big Data and the Fourth Dimension Silver Bell � � � PAN Communications for PAN Recruits Gozaik into Internet Fame Silver Bell � � �

Cone Communications for Green Mountain Coffee® and Kelly Clarkson Team Up to Shine Spotlight on Fair Trade

Bronze Bell � � � 360 Public Relations for Tapping a True Blue Influencer: Ball Brand's Launch of 2013 Heritage Collection Jars Bronze Bell � � � 360 Public Relations for At 20, "Magic: The Gathering" Going Stronger Than Ever Merit � � � Racepoint Global for From Buy Coke, Get Pepsi to Buy Coke, Get One Half Off Merit � � � PAN Communications for PAN Leverages Consumer Tech Expert and Yahoo! Technology to Put Consumers #InTheLoop Merit � � � Davies Murphy Group for Comcast Business - Ethernet Predictions Merit � � � CTP for Telling the Story of Varonis � � � Feature or Commentary Placement: Magazine Gold Bell � � � Wayfair for Feature in Fortune Magazine Silver Bell � � � marlo marketing/communications for The Grommet Silver Bell � � � CTP for The Centennial of Ouimet's Victory and the Country Club Merit � � � marlo marketing/communications for Narragansett Beer Merit � � � marlo marketing/communications for Hippocrates Health Institute � Feature or Commentary Placement: Series Silver Bell � � � MSLGROUP for Quest Launches BRCAvantage Silver Bell � � � MSLGROUP for IMS Institute Social Media Report Bronze Bell � � � SHIFT Communications for Joss & Main Goes Hollywood Bronze Bell � � � CTP for 25th Anniversary of The Lynch Foundation Merit � � � 360 Public Relations for Car Seat Safety in the Fast Lane Merit � � � MSLGROUP for Attack of the Spammers - What Area Codes Receive the Most Spam Merit � � � Duffy & Shanley for Deepwater Wind: Nation's First Competitive Offshore Wind Auction Merit � � � Davies Murphy Group for Davies Murphy Group and ThreatTrack Security Ask: What Do Malware Analysts Deal with? Merit � � � CTP for The Centennial of Ouimet's Victory and the Country Club Merit � � � 451 Marketing for Mom Meet Mom Launch Campaign � Graphic Identity Gold Bell � � � marlo marketing/communications for Be Styled Silver Bell � � � marlo marketing/communications for The Proprietors Bar & Table Bronze Bell � � � marlo marketing/communications for All American Assisted Living Bronze Bell � � � Massachusetts Port Authority for Boston Logan International Airport 90th Anniversary Merit � � � Mullen for Mullen Bolsters Grain Reputation with Identity for Grain Foods Foundation Merit � � � Cone Communications for Finding a Visual Identity for Every Moment Counts � Investor/Financial Relations Campaign Silver Bell � � � SHIFT Communications for Weathering SilkRoad's Perfect Storm � Marketing Communications Campaign Silver Bell � � � Cone Communications for Lindt Easter Campaign in Support of Autism Speaks Silver Bell � � � The American Heart Association for Boston Goes Red Bronze Bell � � � Cone Communications for Raise a Giant Campaign Merit � � � Solomon McCown & Company for Solomon McCown & Company & Doerr Associates: THINK INK Merit � � � Cone Communications for Heroes for a Cure: Raising Funds & Awareness for Childhood Cancer

Media Event Gold Bell � � � Text100 for Say What? Lenovo Launches "Coffee Table" PC at America's Largest Furniture Show Gold Bell � � � Lois Paul and Partners for Philips RSNA and Lois Paul and Partners (LPP) Silver Bell � � � SHIFT Communications for Creating the Most Engaging Dreamforce Ever Silver Bell � � � 451 Marketing for Coffee Break with BAILEYS Bronze Bell � � � Racepoint Global for ARM's Partner Ecosystem Shows Up Big-Time at ARM TechCon Bronze Bell � � � Liberty Mutual Insurance for Liberty Mutual Insurance Encourages Boomers to Have the "Talk" with Aging Parents about Driving Merit � � � Racepoint Global for National Retail Federation (NRF) Retail's BIG Show 2013 Merit Cone Communications for Lindt Unveils Float during Macy's Thanksgiving Day Parade Studio Day

Multimedia Motivational Presentation

Silver Bell � � � Cone Communications for ReThink: Why Housing Matters - Challenging Misperceptions of Public Housing Bronze Bell � � �

Cone Communications for Green Mountain Coffee® and Kelly Clarkson Team Up to Shine Spotlight on Fair Trade

Merit � � � Mintz & Hoke for HSB HomeWorks™ - Product Re-Launch Video � News Release Gold Bell � � � Lois Paul and Partners for Philips Healthcare and Lois Paul and Partners (LPP) Silver Bell � � � March Communications for Showcasing Peer 1 as a Leader through the NSA Scandal Bronze Bell � � � MSLGROUP for ClickSoftware: The $12,000 Smartphone Merit � � � Worcester Polytechnic Institute for WPI Puts NFL Draft Under the Microscope Merit � � � MassHousing for MassHousing News Release Merit � � � Massachusetts Port Authority for Logan Parking in Critical Demand � Online or Print Magazine/Newsletter Silver Bell � � �

360 Public Relations for Adora® Calcium "Women's Circle of Health" E-Newsletter

Bronze Bell � � � CTP for Golf East Lothian in Golf Digest Merit � � � University of Massachusetts Lowell for UMass Lowell Magazine for Alumni and Friends Merit � � � 360 Public Relations for Safety 1st Newsletter Redesign � Organizational Identity Campaign Silver Bell � � � Racepoint Global for Goodbye Coupons, Hello Digital Media Silver Bell � � � Racepoint Global for Coloring Outside the Lines Bronze Bell � � � PAN Communications for PAN Launches Marketing Orchestration for Responsys Ahead of Acquisition by Oracle Merit � � � PAN Communications for How Do You Change a 20 Year History in 60 Days? Merit � � � Cone Communications for Fueling CSR Thought Leadership Through Strategic Insights � Paid/Earned/Owned Campaign Gold Bell � � � Mullen for Mullen Bolsters Grain Industry Reputation with Program Focused on Goodness of Grains Silver Bell � � � MSLGROUP for March of Dimes: imbornto Campaign Bronze Bell � � � SHIFT Communications for Twitter IPO: How a Paid/Earned/Owned Campaign Flew Above the Chirping Crowd Bronze Bell � � � SHIFT Communications for Getting in SYNC with a Multi-Faceted Launch Merit � � � RDW Group, Inc. for Higgins Armory Museum Closes After 83 Years Merit � � � Liberty Mutual Insurance for Liberty Mutual and the Tweet that Inspired an Ad � Photo or Graphic with Caption Placement Gold Bell � � � SHIFT Communications for A Picture is Worth More Than a Million Impressions Gold Bell � � �

Duffy & Shanley for Jumpstart Read for the Record® Campaign with Photo in USA Today

Silver Bell � � � CTP for LEGOLAND Discovery Center Boston Groundbreaking

Print Feature or Commentary Placement: National Silver Bell � � � SHIFT Communications for The Prolific Innovator: Mir Imran Silver Bell � � � marlo marketing/communications for Farmstead Bronze Bell � � � Racepoint Global for We Want to Be in The New York Times…And We Have No News Bronze Bell � � � Fidelity Investments for Associated Press Coverage - Five Years Later Merit � � � PAN Communications for PAN Promises Gozaik Above the Fold Merit � � � MSLGROUP for Take Two Beepers and Call Me in the Morning Merit � � � Cone Communications for Earthwinds: Championing Sustainable Product Stewardship at Johnson & Johnson � Print Feature or Commentary Placement: Regional Business Publication Silver Bell � � � 451 Marketing for Unidine's "Fresh Thinking" in Boston Business Journal Silver Bell � � � CTP for Breeders' Cup in Los Angeles Business JournalPrint Feature or Commentary Placement: Regional/General Interest Publication Gold Bell � � � Duffy & Shanley, Inc. for AT&T New England: Boston Herald on AT&T Digital Life Silver Bell � � � 360 Public Relations for Dorel Leverages Hometown Media for Car Seat Innovation Bronze Bell � � � Wanger Associates for Wind Turbines - No Merit � � � CTP for 25th Anniversary of The Lynch Foundation Merit � � � marlo marketing/communications for Hippocrates Health Institute � Print Feature or Commentary Placement: Trade Publication Gold Bell � � � 360 Public Relations for The Grand Daddy of Fantasy Celebrates 40th Anniversary with Modern Day Entertainment Line-Up Silver Bell � � � MSLGROUP for Somebody Call Me a Doctor Bronze Bell � � � Racepoint Global for Thermo Fisher's Cell Culture Workflow: Media's Role in Cell Culture Success Bronze Bell � � � Racepoint Global for Going Greener: Thermo Fisher's Energy Efficient Laboratory Products Merit � � � CTP for Pinehurst Resort in Golfweek Merit � � � Cone Communications for Earthwinds: Championing Sustainable Product Stewardship at Johnson & Johnson � Product/Service Launch: Business-to-Business Gold Bell � � � LEWIS PR for Igniting a Spark at Progress: New Brand, New Product, New Leader Silver Bell � � � PAN Communications for PAN Recruits Gozaik into National Spotlight Bronze Bell � � � Text100 for Surviving Flu Season with Staples Bronze Bell � � � Racepoint Global for Extreme Scores a Big Data Touchdown Merit � � � Rainier Communications for Could Google Glass Save Your Life? Merit � � � PAN Communications for Big Red Rises Again � Product/Service Launch: Consumer Campaign Gold Bell � � � PAN Communications for PAN Puts Consumers #IntheLoop Silver Bell � � � Porter Novelli for Changing the Face of the Desktop Market Silver Bell � � � MSLGROUP for Filip: A Little Device for a Big World Bronze Bell � � � PAN Communications for ClearView Audio Launches Clio Bronze Bell � � � Mullen for ECCO Walk a Mile in Style Bronze Bell � � � 360 Public Relations for Tipping the Balance in Balance Bar's Favor Merit � � � SHIFT Communications for Joss & Main Goes Hollywood Merit � � � Cone Communications for Say "Hello" to Lindt HELLO Merit � � � 451 Marketing for Bringing Home the Bacon

Product/Service Launch: Healthcare Campaign Gold Bell � � � MSLGROUP for Quest Launches BRCAvantage Silver Bell � � � MSLGROUP for Epocrates Bugs + Drugs: Breaking Superbugs Out of the Hospital Silver Bell � � � Harvard Pilgrim Health Care for Now iKnow Campaign Bronze Bell � � � Mintz & Hoke for BroadcastMed Product Launch Merit � � � SHIFT Communications for Launching an Innovative Model - and a Healthy Investment Merit � � � LaVoie Health Science for Strategic Comms: FDA Advisory Committee Meeting Media Relations � Product/Service Launch: High-Tech Campaign Silver Bell � � � SHIFT Communications for From Stealth to the Front Page - Driving Cylance's Prominence and Revenue Silver Bell � � � MSLGROUP for Filip: A Little Device for a Big World Bronze Bell � � � InkHouse for Localytics Apple Data Campaign Merit � � � Version 2.0 Communications for WiTricity: Unlocking a Wireless Future Merit � � � Racepoint Global for Against the Standard: A Fresh Take on Wireless Power � Product/Service Publicity: Business-to-Business Gold Bell � � � Davies Murphy Group for LiquiGlide & Davies Murphy Group - Slipping Into Mainstream Media Silver Bell � � � Porter Novelli for Ambassador to Customer…and Back Bronze Bell � � � State Street Corporation for Facing the Future: Blueprint for Growth Bronze Bell � � � InkHouse for Swirl: From Consumer App to iBeacon Pioneer Merit � � � MSLGROUP for What We've Got Here…Is a Failure to Communicate � Product/Service Publicity: Consumer Campaign Gold Bell � � � Fidelity Investments for Five Years Later - From Scared to Prepared Silver Bell � � � Weber Shandwick for Chicks Dig Bigs: A Call for 800 Men Silver Bell � � �

Cone Communications for Green Mountain Coffee® and Kelly Clarkson Team Up to Shine Spotlight on Fair Trade

Bronze Bell � � �

Cone Communications for Mission: Own the DIY "Cronut® Craze"

Bronze Bell � � � 360 Public Relations for Lathering Up Excitement and Sales for New Alberto VO5 Salon Series Merit � � � PAN Communications for PAN Communications Introduces New England Consumers to Hood Greek Frozen Yogurt Merit � � � Cone Communications for Lindt Sweetens Up the Holiday Season and Joins the 87th Annual Macy's Thanksgiving Day Parade � Product/Service Publicity: Healthcare Silver Bell � � � MSLGROUP for Finding the Patient in a Haystack Silver Bell � � �

360 Public Relations The Vicks® Moisture Map

Bronze Bell � � � MSLGROUP for The Breaking Spine: Educating Osteoporosis Patients about Treatments for Spinal Fractures Bronze Bell � � � Lois Paul and Partners for Lois Paul and Partners (LPP) and SynapDx Corporation Merit � � � SHIFT Communications for National Health IT Week: Spreading the Value of Health IT Merit � � � Cone Communications for Breakthrough ALS Campaign � Product/Service Publicity: High-Tech Campaign Gold Bell � � � SHIFT Communications for From Over-the-Air to Over-the-Top: Putting Mohu on the Cord-Cutting Map Silver Bell � � � HB Agency for ProfitBricks Changes the Cloud Conversation Silver Bell � � � HB Agency for Harnessing Big Data to Curb Veteran Suicide Epidemic Bronze Bell � � � Davies Murphy Group for Repositioning ForeSee as an Analytics Leader, and Helping Prime the Company for Acquisition Merit � � � March Communications for CSR: Connecting Wireless Technologies to Potential Customers Merit � � � Davies Murphy Group for Veteran Telcom Technology Provider Earns "Top 10 Carrier SDN Vendor" Status in Eight Short Months
Public Affairs Campaign Gold Bell � � � Cone Communications for USO's Every Moment Counts Rallies Americans to Create Everyday Moments for Troops and their Families Silver Bell � � � Cone Communications for ReThink: Why Housing Matters - Challenging Misperceptions of Public Housing Bronze Bell � � � Wanger Associates for a Windy Battle Bronze Bell � � � Cronin and Company for Connecticut Tax Amnesty Program Merit � � � InkHouse for Preparing Millennials to Lead in Cyberspace Merit � � � Cone Communications for Give Childhood Campaign � � � Response to Breaking News Gold Bell � � � MSLGROUP for Lancope Silver Bell � � � LEWIS PR for Breaking News: Bomgar Secures Coverage in USA Today Silver Bell � � � Davies Murphy Group for a Market in Crisis: Turning an Industry Disaster into an Opportunity Bronze Bell � � � InkHouse for Plexxi vs. Cisco, a David and Goliath PR Story Bronze Bell � � � Cone Communications for Glutino Drives FDA Gluten Free Labeling Conversation Merit � � � Tier One Partners for Respectfully Sharing a Perspective in the Aftermath of the Boston Marathon Bombing Merit � � � Lois Paul and Partners for Lois Paul and Partners (LPP) and Arbor Networks Merit � � � 360 Public Relations for Dorel on Forefront of Car Seat Safety � Special Event: Series Campaign Gold Bell � � � MSLGROUP for DeVry University STEM Ready Silver Bell � � � SHIFT Communications for Educating with Awareness: Consumers Are Lovin' It Bronze Bell � � � PAN Communications for Influential Fashion Bloggers Dance the Samba in Brazilian (Footwear) Shoes Bronze Bell � � � marlo marketing/communications for Anna's Taqueria Celebrity Roller Series Merit � � � 360 Public Relations for Quinny Yezz Conquers New York City and Beyond with Buzz Worthy Retail Launch � Special Event: Single Campaign Gold Bell � � � 360 Public Relations for Seize the Holidays with Krusteaz! A Virtual Baking Event Gold Bell � � � 360 Public Relations for Safety 1st Hosts the World's Largest Car Seat Check Silver Bell � � � Porter Novelli for The Timberland Workshop Bronze Bell � � � MSLGROUP for Breast Cancer Community, Meet BRCAvantage™ Bronze Bell � � �

Cone Communications for Green Mountain Coffee® and Kelly Clarkson Team Up to Shine Spotlight on Fair Trade

Merit � � � Text100 for Ringing in the Holidays: IBM Digital Analytics Holiday Benchmark Merit � � � PAN Communications for CloudBees - Creating a Big Buzz at JavaOne Merit � � � Cronin and Company, LLC for McDonald's #BreakfastRoutines Twitter Party Merit � � � Cone Communications for Metrics that Matter, Messages that Motivate: Johnson & Johnson Makes the Case for Sustainability � Television News Placement: Local/Regional Gold Bell � � � CTP for The Story of Willie McRae at Pinehurst Resort Silver Bell � � � 451 Marketing for Flying High with Hood Blimp Bronze Bell � � � CTP for LEGOLAND Discovery Center for Boston Brick Factor Merit � � � HB Agency for swissnex Boston's Solar Power Spotlight - WCVB's "Chronicle" � Television News Placement: National Gold Bell � � � CTP for The Centennial of the Ouimet's Victory at The Country Club Silver Bell � � � InkHouse for Raytheon's Classroom of the Future Silver Bell � � � CTP for 25th Anniversary of the Lynch Foundation Silver Bell � � � Cone Communications for Lindt GOLD BUNNY Meets Rachel Ray On-Set for Lindt GOLD BUNNY Celebrity Auction Launch Bronze Bell � � � MSLGROUP for The Doctors: Engaging Patients with Spinal Fracture Treatment for Osteoporosis Awareness Month Merit � � � Cone Communications for USO's Every Moment Counts Launches on Good Morning America Merit � � � 360 Public Relations for Pro Racing Tech Adapted for Kids � Website Gold Bell � � � 360 Public Relations for Tofu Triumph: 360PR Makes Nasoya.com a Must-Visit Silver Bell � � � Mercer for Uncover the Numbers


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