|[June 11, 2014]
TechTarget Launches SPOKE™: Intelligence-Driven Branding for Technology Marketers
NEWTON, Mass. --(Business Wire)--
Leading technology media company TechTarget,�Inc. (NASDAQ:TTGT) today
announced the launch of SPOKETM, a new suite of
Intelligence-Driven Branding solutions enabling technology marketers to
target online branding to buyers based on deep insight into their active
IT projects and purchase intent. Powered by TechTarget's Activity
Intelligence™ platform, SPOKE solutions dramatically increase the
relevance of brand offerings to target audiences, resulting in 150%-200%
increases in interaction rates vs. industry averages (source: MediaMind).
Today's ad networks and programmatic ad solutions rely mainly on
third-party demographic and/or firmographic data to build target
audience pools. TechTarget's Intelligence-Driven SPOKE solutions go
beyond this one-dimensional approach to combine user demographics,
account/company data and proprietary first-party Activity Intelligence
drawn from buyer interactions across more than 80 technology-specific
segments in the TechTarget network, such as cloud storage, mobile
security and big data. This actionable project insight helps advertisers
target campaigns to only the most qualified prospects. SPOKE is the
industry's only solution to target TechTarget's audience of more than
200M annual visitors while they conduct IT research on TechTarget's 120+
owned and operated sites and 2,000+ business and technology partner
sites such as Forbes, TechRepublic and CNET.
"TechTarget is forging a new frontier of data-driven brand targeting
based not only on who the audience is, but on their recent IT project
research and buying signals," said Andrew Briney, SVP, Brand and Custom
Media, TechTarget. "We leverage this powerful intelligence to help
brands drive an unparalleled connection with their audience tarets."
In beta campaigns conducted this year, more than 40 top B2B brands,
including Cisco, Microsoft (News - Alert), Intel, Dell, Google and VCE, have leveraged
SPOKE to create significant impact through highly targeted branding
"Targeted brand awareness and consideration is a critical part of our
sales and marketing success," said Nina Hargus, Chief Marketing Officer
of VCE, a leading provider of converged infrastructure systems. "We are
increasingly investing in leading-edge digital advertising solutions
like SPOKE to ensure that VCE's message reaches the most qualified,
The SPOKE suite of solutions includes several intelligence-driven
SPOKE Individual User Targeting - Target (News - Alert) messaging to
individual prospects by IT project area and role.
SPOKE Account Targeting - Target top prospect accounts by IT
project activity and purchase intent, or named account lists.
SPOKE Banner and Microsite Re-targeting - Target buyers who
have already seen your ad or visited your microsite on the TechTarget
SPOKE Brand Nurturing - Retarget TechTarget-generated campaign
leads with downstream banner calls-to-action at critical points in the
SPOKE Conquesting - Engage buyers and buying teams who have
downloaded competitors' content on TechTarget's network.
(NASDAQ: TTGT) is the online intersection of serious technology buyers,
targeted technical content and technology providers worldwide. Our
extensive network of online and social media, powered by TechTarget's
Activity Intelligence™ platform, redefines how technology marketers view
and engage technology buyers based on their active projects, specific
technical priorities and business needs. With more than 120
technology-specific websites and a wide selection of custom advertising,
branding, lead generation, and sales enablement solutions, TechTarget
delivers unparalleled reach and innovative opportunities to drive
technology marketing success around the world.
TechTarget has offices in Atlanta, Beijing, Boston, Cincinnati, London,
Munich, Paris, San Francisco, Singapore and Sydney.
To learn how you can engage with serious technology buyers worldwide,
and follow us @TechTarget.
(C) 2014 TechTarget, Inc. All rights reserved. TechTarget and the
TechTarget logo are registered trademarks, and Activity Intelligence and
SPOKE are trademarks of TechTarget. All other trademarks are the
property of their respective owners.
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