QOROS WINS PRESTIGIOUS AWARD FOR ITS INNOVATIVE CONNECTED SERVICES PLATFORM
(ENP Newswire Via Acquire Media NewsEdge) ENP Newswire - 11 June 2014
Release date- 10062014 - Shanghai, - Qoros, the new international car company based in China, has received another international accolade, this time as the winner of a prestigious Telematics Update award at the influential Telematics Detroit 2014 industry forum.
Receiving the award for 'Best Telematics Product or Service Launch in an Emerging Market (BRIC Region)', Qoros has been recognised for its outstanding contribution to information and communication industry progress with its QorosQloud connected services platform.
The judges commended Qoros' strategy to offer telematics in the complicated China market, citing: 'They are adventurous in their approach, with an impressive value proposition.'
QorosQloud is part of Qoros' strategic objective to be innovative and creative in meeting the lifestyle needs of the modern metropolitan consumer. Providing more than 30 industry-leading functions at launch, the exclusive suite of cloud-enabled services enables motorists to remain 'always-connected' to navigation and traffic information, their social networks, and the car's condition, maintenance and service requirements. Away from the car, QorosQloud services can also be accessed via a dedicated website (www.QorosQloud.com) and a smartphone and tablet app, enhancing the way owners interact with and incorporate their car into their digital lives.
'As a new international company based in China one of our aims from the very beginning was to be a pioneer in automotive connectivity,' said Stefano Villanti, Executive Director of Sales and Marketing for Qoros.
'Within just a few years, our small team has built one of the most advanced platforms in the telematics field. QorosQloud is fitted as standard to most models in our line-up, enabling customers to seamlessly integrate the car into their digital lives. It is very gratifying for us that the system is proving so popular with customers and also that it is receiving awards from highly respected global experts.'
Telematics Update magazine is the world's leading reference point for automotive telematics, mobile and web industries, acting as a key proponent and facilitator in driving the automotive telematics industry forward. Its annual awards were held last week at the Telematics Detroit event, the world's largest forum dedicated to promoting and enabling progress in connected auto mobility. Award winners were selected from hundreds of nominations by an independent panel of experts from the automotive and wireless communications industries.
QorosQloud - pioneered on the Qoros 3 Sedan and due to be available on all Qoros 3 Hatch models at launch - is the portal to an exclusive suite of connected services. It is based on the Microsoft Windows Azure cloud platform, and delivered via China Unicom's 3G network.
Accessed in the car via the advanced eight-inch Qoros MMH system (see next section), QorosQloud services can also be accessed from the user's smartphone, tablet, PC or Mac via a dedicated website at www.qorosqloud.com and QorosQloud iOS and Android apps.
The website and mobile apps enable QorosQloud to be integrated across customers' connected devices and enhance the way they interact with and incorporate their car into their digital lives. This creates a closer connection than ever between the driver, the vehicle, the dealer and the digital world. It enables motorists to remain 'always-connected' to navigation and traffic information, their social networks, and the car's condition, maintenance and service requirements.
QorosQloud's Eco Drive monitoring service assesses driving inputs and behaviour to help drivers drive more efficiently and with reduced impact on the environment.
While the majority of services are available free-of-charge, they can be enhanced with QorosQloud Premium Services, which include Dynamic Traffic Info, Dynamic Parking Info and Map Update features.
Furthermore, in what represents a major innovation for the Chinese motorist, Qoros has partnered with a major insurance provider, China Pacific Insurance Group, to offer the Safe Drive Plan, a range of exclusive insurance and safety-related services that helps to maximise safety provide a worry-free ownership and driving experience. These include Emergency Services and Roadside Assistance, an industry-first in China. Should the car be involved in an accident, QorosQloud automatically notifies the emergency centre. Operators then attempt to contact the driver by telephone and will dispatch emergency and recovery services if assistance is necessary, or if there is no reply from the driver, at no extra cost.
The Safe Drive Plan also includes real-time monitoring and display of driving behaviour. QorosQloud uses this data to warn drivers about poor or dangerous driving habits. It encourages safer and more considerate driving by generating tips displayed on the Qoros MMH touchscreen and through the personalised QorosQloud website and smartphone apps.
Eight-inch touchscreen infotainment system
In the car, QorosQloud is accessed through the innovative Qoros MMH system that is fitted as standard to every Qoros car. The eight-inch capacitive touchscreen boasts a resolution of 800 x 480 pixels.
Qoros MMH is one of the first touchscreen infotainment systems in the world to be specifically designed to maximise the opportunities and capabilities of multi-touch gestures.
The advanced user interface, software and graphics of the Qoros MMH were designed and developed in-house to safely manage information displays for minimal driver distraction and to optimise ease-of-use while on the move. The innovative user-interface is based on the finger 'swipe' concept of modern smartphones. For example, an incoming phone call can be answered with a simple one-finger swipe anywhere on the screen towards the driver, or can be rejected and forwarded to voicemail with a swipe away. This means drivers do not need to divert their eyes from the road to locate a specific part of the screen.
Customer reception to QorosQloud
Analysis of the uptake of QorosQloud services by Qoros customers reveals how successfully the brand has developed a solution that enhances the ownership experience in a way that would be of genuine value to the modern metropolitan consumer. Usage rates for several of the core services - such as the Eco Drive and Car Info functions - exceed 80%, and 9 out of 10 customers say they would recommend QorosQloud to friends and family.
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