|[June 10, 2014]
SpotXchange Delivers Increased Mobile Efficiencies for Publishers and Advertisers with VPAID 2.0 Support in HTML 5 Environments
DENVER --(Business Wire)--
the trusted platform for video advertising, today announced it has added
new tools for VPAID 2.0 support in HTML 5 environments across mobile and
connected devices. SpotXchange's new VPAID 2.0 tools will provide
advertisers with more control over the display experience of their video
campaigns, helping improve video ad supply liquidity by�enabling video
publishers to easily accept video ads from programmatic buyers, agency
ad servers, and networks.
2.0 is an IAB standard that�gives advertisers the ability to run one
campaign across multiple video players and devices without the need for
creating different campaigns and creatives for each type of device.
SpotXchange's�VPAID 2.0 compliant video tools allow for a more diverse
and interactive set of video advertising in HTML 5 environments across
desktop, mobile, and tablet devices where�Adobe (News - Alert)�Flash is not enabled or
desired.�These tools are immediately available for SpotXchange
publishers and advertisers.
Publishers ill be empowered to increase CPMs and maximize yields by
accepting premium interactive campaigns from advertisers that can be
enabled on desktop and mobile inventory while using common frameworks
for ad serving and reporting. VPAID 2.0 compliant publishers should
expect to sell more in-stream video inventory as advertisers migrate
to�the standard.�Video advertisers can take advantage of better
targeting in HTML 5 environments, while decreasing cost of creative
production through the use of these standardized technology frameworks.
SpotXchange will help advertisers to reach wider audiences by working
with top video publishers to support the new tools.
"Mobile is set to be the next big growth area for programmatic video
advertising as consumers increasingly rely on mobile devices for their
content needs," said Mike Shehan, CEO of SpotXchange. "Adhering to
industry standards that make ad delivery to all devices more seamless is
a critical step in ensuring our customers can keep pace with device
proliferation. We're excited to announce support for HTML 5 and will
continue to look for ways to help our customers achieve success in the
SpotXchange's cross-platform solutions allow publishers to manage direct
sold, network, and programmatic direct deals in public or private
marketplaces, while eliminating latency issues that cause lost revenue.
Additionally, SpotXchange provides real-time yield optimization
capabilities across all screens, providing critical insights for
publishers balancing directly sold advertiser campaigns along with
non-guaranteed demand from ad networks, DSPs, and exchanges.
SpotXchange is the trusted video advertising platform for premium
publishers,�connecting them with advertisers, agencies,
trading desks, DSPs, and ad networks to ensure they achieve maximum
revenue for their inventory. SpotXchange shows premium publishers and
more than 1,000 world class advertisers that there is a better way to
buy and sell digital video - with trusted solutions that guarantee total
transparency, brand safety, and real-time control in an open market or
directly executed through the SpotXchange platform. Headquartered north
of Denver, SpotXchange has offices in New York, London, and Sydney, and
is ranked 6th on comScore (News - Alert) for video ads served,�reaching over�335
million unique�visitors in more than�100 countries each month. For more
information, please visit www.spotxchange.com
and follow SpotXchange on Twitter (News - Alert) @SpotXchange.
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