|[May 23, 2014]
SiriusDecisions Recognizes the Recipients of the Programs of the Year at Annual Summit
WILTON, Conn. --(Business Wire)--
the leading global business-to-business (b-to-b) research and advisory
firm, announced the recipients for its Programs of the Year at the ninth
Summit, which is being held May 21-23 at the Hyatt Regency in
The honorees were selected from a field of leading b-to-b organizations
that have achieved significant and innovative results in sales,
marketing and product integration using SiriusDecisions' research and
frameworks. Recipients were selected based on their accomplishments in
the following categories:
Account-Based Marketing (ABM) - Measuring results and aligning
marketing and product management to build an account-based ecosystem.
Channel Programs - Using data, analytics and next-generation
metrics to develop the most effective channel demand creation
strategies, and discover ways to better transfer knowledge and skills to
partners so that they are better able to sell and market on their own.
OnBase by Hyland
Demand Creation - Coordinating demand efforts across sales,
marketing and product to drive greater productivity, more qualified
leads and faster sales.
Spiceworks (News - Alert)
Sales Enablement - Achiving excellence in the four critical
areas highly effective enablement leaders focus on, including
onboarding, sales asset management, social selling and leveraging mobile
Influencer Relations - Discovering how successful
influencer programs can help an organization drive more valuable
influencer relationships and outcomes by using unique approaches to
target and interact with both traditional and non-traditional influencer
"The Programs of the Year celebrate successful sales, marketing and
product alignment efforts in a range of b-to-b organizations," said
John Neeson, Managing Director of SiriusDecisions. "Our theme for this
year's Summit is exploring how the transformation of those three
critical areas enables intelligent growth. SiriusDecisions' awards
will inspire attendees to better align their revenue-facing functions
through real-world, best-of-breed examples of transformative change."
SiriusDecisions, Summit 2014, Transformation Intelligent Growth,
Marketing, Sales, Product Integration, Alignment, Leadership,
Innovation, B-to-B Growth, Account-Based Marketing, Channel, Demand
Creation, Enablement, Influencer Relations
SiriusDecisions is the leading global b-to-b research and advisory
firm.�We deliver the actionable intelligence, transformative frameworks
and expert guidance that equip executives to modernize and elevate
sales, marketing and product performance.
For more information, visit�www.siriusdecisions.com.
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