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TMCNet:  SanDisk's Trademark, Advertising and Brand Protection Group Wins Prestigious Award by the World Trademark Review

[May 21, 2014]

SanDisk's Trademark, Advertising and Brand Protection Group Wins Prestigious Award by the World Trademark Review

MILPITAS, Calif. --(Business Wire)--

SanDisk (News - Alert) Corporation (NASDAQ: SNDK), a global leader in flash storage solutions, announced today that the company's Trademark, Advertising and Brand Protection group has won the "North America Team of The Year" award by the World Trademark Review (WTR). The team was recognized for best practices in trademark prosecution, enforcement of brand rights, and support of recent enterprise acquisitions.

"SanDisk has been a leader in flash storage technology for more than twenty-five years, bringing innovative, high-quality products to the market," said Michelle Ravn Appelqvist, senior director and senior counsel at SanDisk. "This puts a tremendous responsibility on our team to ensure that we successfully protect the brand and its history. Our entire team is very honored to be recognized by the World Trademark Review amongst many other notable finalists."

The WTR Industry Awards recognize the essential work done by leading in-house departments, determining those teams or individuals that excel to the highest possible standards within their role. To arrive at the shortlist, WTR conducted worldwide, in-depth research of in-house counsel by surveying the global trademark community.

"Trademarks are a key corporate asset and those tasked with protecting-and enhancing the value-of these critical rights are contributing directly to their company's success," said Trevor Little, editor of World Trademark Review. "Yet too often trademark counsel are usung corporate heroes and it is vitally important that the work they undertake is recognized. All of this year's shortlisted teams and individuals represent the best in class. This made judging the awards a very difficult process and the winners really do represent best practice in the trademark industry, and deserve special recognition for their exceptional achievements."

About SanDisk

SanDisk Corporation (NASDAQ: SNDK), a Fortune 500 and S&P 500 company, is a global leader in flash storage solutions. For more than 25 years, SanDisk has expanded the possibilities of storage, providing trusted and innovative products that have transformed the electronics industry. Today, SanDisk's quality, state-of-the-art solutions are at the heart of many of the world's largest data centers, and embedded in advanced smart phones, tablets and PCs. SanDisk's consumer products are available at hundreds of thousands of retail stores worldwide. For more information, visit www.sandisk.com.

About the Industry Awards

Each year WTR honors leading in-house departments or groups through the WTR Industry Awards. The awards are designed to recognize the vitally important work carried out by in-house trademark counsel, and to identify the teams and individuals that are performing their functions to the highest possible standards. The awards are divided into geographical, industry and individual categories, and the winners are selected from nominations received from the global trademark community.

About WTR

World Trademark Review is the world's only independent daily news and information service dedicated to the issues that matter to international trademark professionals. In addition to a daily email bulletin, each issue of the magazine provides in-depth coverage of industry trends, considers the strategic application of trademarks and conducts interviews with leading industry personalities. WTR is part of The IP Media Group (www.theipmediagroup.com), which brings together several market-leading IP journals, events and online publications to form one of the world's largest IP-focused publishing groups.

© 2014 SanDisk Corporation. All rights reserved. SanDisk is a trademark of SanDisk Corporation, registered in the United States and other countries.


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