|[May 16, 2014]
SweetLabs® Launches App Install Platform for OEMs to Improve Monetization and App Discovery on Android Devices
SAN DIEGO --(Business Wire)--
SweetLabs today announced the launch of its App
Install Platform, cloud-based services and client-side software that
help Android (News - Alert) and Windows device manufacturers ("OEMs") increase per-unit
margins while also improving customer satisfaction. SweetLabs' App
Install Platform enables OEMs to replace their old app preload model by
targeting and delivering relevant apps in real-time, on any device
SweetLabs' App Install Platform is a breakthrough for OEMs in several
ways. First, OEMs can now deliver and recommend the best apps to users
in real-time, rather than preloading an irrelevant collection of apps
months in advance during manufacturing. OEMs can target these apps based
on a number of criteria, including device type, device mode, channel,
region, language, customer segment, and customer interests. Second, OEMs
can recommend apps over the lifetime of a device instead of being
limited to a select number of preloaded apps on first boot, which opens
up opportunities for OEMs to partner with more app developers eager to
reach new users. Finally, OEMs can utilize real-time device and app
analytics to optimize their business based on what apps actually
resonate with their customers, creating a better experience for both
users and developers.
"Manufacturers of any type of device are faced with the challenge of
surfacing software that not nly helps increase monetization, but can
also deliver on the promise of their unique hardware capabilities," said
Darrius Thompson, co-founder and CEO at SweetLabs. "The traditional app
preload model isn't optimal for anyone - users, developers, or OEMs.
We're excited to help transform this model while enabling the OEMs to
get a piece of the massive app install market."
SweetLabs' App Install Platform for OEMs consists of the following
App ad server - a system and console that enables OEMs to
dynamically customize, optimize, and track the apps that are delivered
to any specific device, both during the out-of-box experience and
throughout the lifetime of the device.
App ad network - a marketplace of hundreds of app and game
developers bidding for promotion on Android and Windows devices.
Analytics - end-to-end app and device analytics console that
provides insights on app performance, customer conversions and
engagement, as well as data on their products themselves.
Customizable touchpoints and APIs - white-label apps and
widgets, as well as APIs that an OEM and developer can integrate to
power app install ads in any interface.
"It's no secret that the app install market is taking off, yet OEMs
haven't had access to the same class of services that developers have
for monetizing their global user bases," said Jim Geison, VP of Business
Development at SweetLabs. "With our App Install Platform, OEMs can
simplify their preload process while delivering a better and more
personalized user experience. For example, they can deliver a tax app
during tax season, a new game the day it comes out, or a completely
localized set of apps - all from a single device image."
The SweetLabs App Install Platform for OEMs is now available for select
partners worldwide. For more information, please visit http://sweetlabs.com/device-manufacturers/.
SweetLabs is an app install platform that helps developers reach
millions of new customers, and enables manufacturers to better monetize
and differentiate their products through app install ads on Android and
Windows. SweetLabs drives 1 million daily app installs and powers
distribution for partners like Lenovo, Amazon, and Zynga (News - Alert). SweetLabs is
the creator of Pokki®, the popular Start menu and app store that
modernizes app access and discovery on PCs. Based in San Diego and
Seattle, SweetLabs is backed by Bessemer Venture Partners, Google
Ventures, and Intel (News - Alert) Capital. Visit http://www.sweetlabs.com
for more information.
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