|[May 13, 2014]
DataSong Relies on MapR Technologies to Help Retail Clients Optimize Marketing and Customer Targeting
SAN JOSE, Calif. --(Business Wire)--
Technologies, Inc., provider of the top-ranked distribution for
Apache Hadoop, today announced that DataSong,
a company specializing in customer insights for modern marketers,�has
selected the MapR Distribution for Hadoop for its central data hub which
provides marketing effectiveness solutions to leading omni-channel
retailers, including Williams-Sonoma and Neiman Marcus.
DataSong is focused on helping marketers determine the most
cost-effective marketing tactics and channels by analyzing user-specific
data, such as web logs, core metrics, email provider logs and financial
transactions. Because traditional technology cannot easily scale to
support this level of accuracy and data analytic complexity, DataSong
turned to Hadoop for its increased efficiency, scale, analytic
flexibility and performance.
After evaluating several Hadoop alternatives, DataSong now uses MapR to
share and access its highly granular data for analysis at anytime for
its clients. "MapR is our data store for everything," said John Wallace,
CEO of DataSong. "It's our data processing and analytical engine, the
main file system, the utlity, the hub of everything for our business."
Major benefits of the MapR solution include its ease of use and how it
unlocks the power of Hadoop across an organization. Unlike alternative
offerings, the MapR solution offers enterprise-grade features such as
NFS support to streamline data access. "NFS reduces friction in the
organization," added Wallace. "Being able to have our people be
self-sufficient and get the data where it needs it to be, instead of
spending hours of training on special Hadoop data connectors, makes life
a lot easier for everyone."
From an administration standpoint, MapR also delivers great cost
efficiency. "Whether managing an installation, ongoing maintenance or
performance tuning, MapR is very easy to manage and keep it going,"
Wallace said. "I do not have to spend time managing or training on
technology, so I can spend my time focused on our customers."
"Retailers use DataSong's comprehensive tools to measure revenue
attribution, plan, and execute marketing more effectively, thereby
growing revenue and improving marketing ROI," said Jack Norris, chief
marketing officer, MapR Technologies. "The enterprise-grade features, as
well as both analytical and operational flexibility in our MapR
Distribution prove to be a significant value add for companies that want
to quickly realize the full advantages of Hadoop."
About MapR Technologies
delivers on the promise of Hadoop with a proven, enterprise-grade
platform that supports a broad set of mission-critical and real-time
production uses. MapR brings unprecedented dependability, ease-of-use
and world-record speed to Hadoop, NoSQL, database and streaming
applications in one unified distribution for Hadoop. MapR is used by
more than 500 customers across financial services, retail, media,
healthcare, manufacturing,�telecommunications and government
organizations as well as by leading Fortune 100 and Web 2.0 companies.
Amazon, Cisco, Google (News - Alert) and HP are part of the broad MapR partner
ecosystem. Investors include Lightspeed Venture Partners, Mayfield Fund,
NEA, and Redpoint Ventures. MapR is based in San Jose, CA (News - Alert). Connect with
MapR on Facebook,
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