|[May 12, 2014]
CSC Digital Brand Services Introduces Expanded Mobile App Services
WILMINGTON, Del. --(Business Wire)--
Digital Brand Services, the global leader in online brand
protection, monitoring, and enforcement services, is pleased to announce
the addition of expanded mobile app monitoring and portfolio management
This is a pivotal time for brands to take control of their intellectual
property rights on mobile apps, which present opportunities, challenges,
and risks in equal measure.
Apple (News - Alert) and Google's app stores now offer about 1.5 million apps between
them. Users spend roughly two hours a day interacting with apps.
According to the research firm Gartner (News - Alert), the market will achieve global
revenues of $25 billion in 2014, up 62% year-on-year. The exploitation
of brands on mobile aps is on the rise, making this a critical time for
brands to exercise their brand rights.
CSC (News - Alert) Digital Brand Services' Mobile App Monitoring Service detects and
enforces against unauthorized brand use. The Mobile App Portfolio
Management Service provides comprehensive, centralized management of a
company's mobile app assets.
CSC Digital Brand Services Vice President Mark Calandra says: "With the
rapid growth of the mobile app marketplace has come the familiar
challenge of third-party brand abuse and misuse.�Tablets and smartphones
are providing yet another digital channel for brands to engage with
their customers. We've worked hard to become a leading data provider in
this space to help monitor and protect brand holders' rights and we're
thrilled to be adding this service to meet the demands of the growing
mobile app market."
About CSC Digital Brand Services
CSC® Digital Brand Services helps businesses thrive online. One of the
world's largest corporate domain name registrars, CSC is also the
leading provider of services related to ICANN's New gTLD program,
representing more than one third of all "dot brand" domain applicants.
CSC offers comprehensive domain management services, SSL certificates
for safe online transactions; enterprise DNS services; social media
username services; trademark search and monitoring services; and a broad
range of Internet monitoring and enforcement solutions to assert
intellectual property rights. CSC's award-winning customer support and
superior technological assets enable companies to maximize the value of
their brands, expand into new markets, and counter emerging online
threats. Visit www.cscglobal.com
to learn more.
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