|[May 05, 2014]
Mississippi Engages Mobile Users Through its Innovative State Website
JACKSON, Miss. --(Business Wire)--
aims to solidify its spot as one of the best government websites in the
country with the launch of the all-new ms.gov,
the official website for the State of Mississippi. The updated website
has been built from the ground up with one central focus in mind - to
bring the best mobile experience possible to users across all mobile
devices. The visually striking design, highlighted by beautiful imagery
and bold touch-enabled content sliders, marks an evolution in mobile web
design for ms.gov.
Since the last redesign of ms.gov in 2013, mobile traffic to the
award-winning site has increased by 40 percent, led by a 65 percent
surge in traffic from tablet devices alone. The redesigned ms.gov took
advantage of this data and the new user interface directly speaks to the
touchscreens found on smartphones and tablets with larger click-targets,
swipeable content sliders and an adaptive design that adjusts based on
the device's actual screen size.
Dr. Craig Orgeron, Mississippi's chief information officer and executive
director of the Department of Information Technology Services, describes
ms.gov's mobile approach by saying, "The user data and feedback we have
received shows that Mississippi is becoming a mobile state. This
redesign was focused on those users that need access to ms.gov and all
of its robust content whether they are on-the-go on their smartphone or
at home on their tablet."
Additional features of the site include GeoIP mapping with access to a
wide array of State services and locations, a best in class agency
directory, social media channels including ms.gov's Flickr page with
over 650 user-submitted pictures and a custom Google (News - Alert) search to help
users quickly find exactly what information they are looking for. Dr.
Orgeron continued by saying, "This feature-rich redesign emphasizes the
ms.gov user experience. Our team focused on delivering innovative
technology to citizens across the State thrugh the site."
Ms.gov also boasts an impressive amount of user-sourced content
displayed in the touch-enabled sliders for quicker access to the
information that users need, without the user ever having to leave the
homepage. The site displays real-time information including top
searches, Governor's initiatives, the ability to translate the site into
five different languages, and up-to-date state news, weather and Amber
alerts. Multiple channels are available throughout the site for feedback
and suggestions. It is this user feedback that is the prime vehicle for
continual updates. Beyond the mobile initiative of the site, this
redesign focuses on delivering the best user experience for the over one
million annual visitors who look to ms.gov for everything Mississippi.
The state's official website was redesigned at no cost to the State or
citizens utilizing a self-funded model with Mississippi's eGovernment
Interactive (MSI), a subsidiary of NIC (News - Alert) (NASDAQ: EGOV), and the State
of Mississippi. Under the self-funded model the ms.gov designs and
enhancements, valued at more than $500,000, are developed at no cost to
the State or the citizens.
Official State of Mississippi Web Site - http://www.ms.gov
Twitter (News - Alert) - @msdotgov - http://twitter.com/msdotgov
Facebook (News - Alert) - https://www.facebook.com/pages/msgov-Mississippis-Official-State-Website/103697456413901
About Mississippi Interactive
Interactive is the official eGovernment solutions provider for the
state of Mississippi. The company builds and manages interactive
government services on behalf of the state and is a wholly owned
subsidiary of eGovernment firm NIC (NASDAQ: EGOV).
Inc. (NASDAQ: EGOV) is the nation's leading provider of�official
payment processing solutions. The company's innovative eGovernment
services help reduce costs and increase efficiencies for government
agencies, citizens, and businesses across the country. The NIC family of
companies provides eGovernment solutions for more than 3,500 federal,
state, and local agencies across the United States. Additional
information is available at http://www.egov.com.
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