|[May 02, 2014]
Research and Markets: Tablets in Latin America - Market Opportunities and Growth Drivers 2014-2018: Samsung to Remain on Top
DUBLIN --(Business Wire)--
Research and Markets (http://www.researchandmarkets.com/research/4n44v9/tablets_in_latin)
has announced the addition of the "Tablets
in Latin America - Market Opportunities and Growth Drivers"
report to their offering.
Tablets in Latin America: Market Opportunities and Growth Drivers,' a
new Latin America Telecom Insider, sizes the market and analyzes the
major forces driving the demand and supply of cellular-capable and
Wi-Fi-only tablets in Latin America, with a global perspective. It
delivers deep quantitative and qualitative insight into Latin America's
tablet market, analyzing key trends, evaluating near-term opportunities
and assessing risk factors.
Based on insights directly from major regional and local market players
and on proprietary data from Pyramid Research's databases, the report
provides detailed competitive analysis of the tablet market, with
forecasts of key indicators such as tablet sell-through, tablet
sell-through by vendor and tablet sell-through by OS up to 2018. The
focus is on the consumer side of the major Latin American markets:
Argentina, Brazil, Chile, Colombia, Mexico, Peru and Venezuela.
Report estimates that 14.2m tablets were sold in Latin America in
2013, representing 6% of global tablet sales. Looking ahead, we
beliee that tablet sales in the region are set to grow rapidly
through 2018, accounting for nearly 9.3% of the global tablet market
Growth will be driven by the increasing popularity and greater
availability of more affordable local brands and low-end, off-label
Chinese tablets. With regard to midrange tablets from the top vendors,
the expanded availability of financing options at retail outlets will
allow a greater number of consumers to purchase these devices. Like
high-end smartphones, high-end tablets have an aspirational value for
which people are willing to borrow and go beyond their cash positions.
Several national, provincial and local governments across the region
are investing in large purchases of tablets or pushing initiatives
that require the private sector to increase the adoption of these
devices among school-age children.
Wi-Fi-only tablets dominate the market mainly because cellular-capable
tablets are typically 35-50% more expensive than a comparable
Wi-Fi-only model, and because of the relatively high cost associated
with subscribing to a tablet-specific mobile data plan.
Samsung will remain the top tablet vendor through the forecast period,
2013-2018. Assuming Apple (News - Alert) doesn't shift its focus away from high-end
tablets, iPads will continue to lose market share, as the devices will
remain too expensive for the average consumer.
The report provides in-depth analysis of the following tablet
sales growth drivers:
A growing middle class and greater access to financing options
Increasing availability of more affordable local tablet brands and
off-label Chinese tablets
Government initiatives to increase tablet adoption among school-age
Video content, device subsidy and mobile data strategies carried out
by fixed and mobile operators, as well as by pay-TV providers.
Key Topics Covered:
2. Tablet market demand
3. Tablet sales growth drivers in Latin America
4. The outlook: 2014 and beyond
5. Market detail: Case studies
6. Conclusions: Key findings and recommendations
7. Appendix: Acronyms and definitions
HTC (News - Alert)
Telef�nica (News - Alert)
Motorola (News - Alert)
For more information visit http://www.researchandmarkets.com/research/4n44v9/tablets_in_latin
[ InfoTech Spotlight's Homepage ]