|[May 01, 2014]
Glogou Launches Sales Signal Processing (SSP) to Solve the Toughest Problems for International Sales
SANTA CLARA, Calif. --(Business Wire)--
Glogou Inc., a Silicon Valley technology company today launched Sales
Signal Processing (SSP, http://ssp.glogou.com),
a cloud-based big data service to solve some of the toughest problems in
the international sales area.
Gaining international sales is a hard problem to tackle for many
businesses. Questions such as whether to explore an international market
or what the market potential for a product is in a particular foreign
country has always been very important for a business. Accurate
information about the competitor landscape and effective sales channels
in a foreign country is often hard to obtain. Data about an
international market is often confusing and conflicting. A business may
waste a lot of money or miss big opportunities if wrong decisions or
missteps are made for international sales.
Glogou Inc. has applied the digital signal processing technologies
commonly used in digital communication to international sales. "How to
detect signalsfrom noises has been a well-studied problem in digital
communication, and many advanced digital signal processing technologies
have been developed to distinguish signals from noises in digital
communication," explained Ben Lee, co-founder of Glogou Inc. Mr. Lee
further explains, "International sales faces similar problems. Through a
lot of noise, true insights are very hard to gain." To overcome this
issue, many businesses fall into a dilemma--they try to collect more
data, which often makes things worse by creating more confusion and
conflict. Without advanced techniques to extract business insight from
big data, big data quickly becomes a big pile of junk.
Glogou SSP applies their signal processing technique to improve the
success chance of international sales, to help a business to discover
profitable international markets which were often neglected using
alternative solutions. Glogou SSP answers the following important
questions: What is the chance for success of my product in a foreign
country? What is the potential market size? Who are the major local
competitors? What will be the demand of the product in the future?
Compared to traditional sales research methods, Glogou SSP can answer
those critical questions in a fraction of the time, for one-tenth of the
cost, and with greater accuracy.
Glogou SSP initially will cover the China market as China is becoming
the world's fastest growing market. As there are lots of barriers to
generating sales in China, this application is highly needed. Glogou SSP
does have plans to cover other countries in the future. Currently, the
basic functions of Glogou SSP are completely free with Glogou also
offering premium paid SSP services.
About Glogou Inc.: Glogou Inc. (www.glogou.com)
is a Silicon Valley technology company. Glogou develops innovative
marketing and sales technologies and provides digital, social media and
mobile marketing services. Its customers include Intel (News - Alert), Capital Region
USA, the State of South Carolina, and Columbia University. Many of
Glogou's customers are small to medium size enterprises, higher
education institutions, and destination marketing organizations.
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