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TMCNet:  Walgreens Named Best Integrated Mobile Experience in the 18th Annual Webby Awards

[April 30, 2014]

Walgreens Named Best Integrated Mobile Experience in the 18th Annual Webby Awards

DEERFIELD, Ill. --(Business Wire)--

Walgreens announced today that it has been named the Best Integrated Mobile Experience for its Paperless Coupons offering in the�18th Annual Webby Awards. Hailed as the "Internet's highest honor" by�The New York Times, The Webby Awards, presented by the International Academy of Digital Arts and Sciences (IADAS), is the leading international award honoring excellence on the Internet. The IADAS, which nominates and selects The Webby Awards PV Winners, is comprised of web industry experts, including media mogul�Arianna Huffington, Founder of Tumblr�David Karp, Internet co-creator Vint Cerf,Mozilla (News - Alert) CEO and Chair�Mitchell Baker, Creator of the Gif�Steve Wilhite, and mobile-phone inventor�Martin Cooper. This year, over 1.5 million votes were cast by people around the world for their favorite sites, videos, ads, mobile sites and apps and social in The Webby People's Voice Awards.

By providing the ability to easily clip digital coupons to a Balance Rewards card, Walgreens Paperless Coupons are designed to further enhance the customer experience. It's a simple way to consolidate coupon savings that can make a shopping trip even more convenient.

"Walgreens Paperless Coupons offering has set the standard for innovation and creativity on the Internet," said�David-Michel Davies, Executive Director of The Webby Awards. "This award is a testament to the skill, ingenuity, and vsion of its creators."

"Our customers live in a digital world and providing them with relevant rewards and savings such as Paperless Coupons is an example of how we make the shopping experience even more convenient," said Rich Lesperance, Walgreens senior director of Personalization and CRM. "We are always looking for ways to provide a top-notch customer experience, whether that's through a mobile device, online or in-store. With more than 100 million Balance Rewards members, providing our customers with an easy and convenient way to save while on-the-go is another example of how we're helping people get, stay and live well."

Walgreens will be honored at the star-studded ceremony on Monday, May 19, 2014 at Cipriani Wall Street in New York City, where winners will have an opportunity to deliver one of The Webby Awards' famous 5-Word Speeches. Highlights from last year's 5-Word Speeches include: Pinterest's "Pinterest loves you Ryan Gosling"; Bjork's "A.E.I.O.U"; and Kevin Spacey & Dana Brunetti for House of Cards,�"The Oscars should do this." The show will be hosted by critically-acclaimed stand-up comedian, writer and actor,�Patton (News - Alert) Oswalt. Beginning at 9 a.m. on Tuesday, May 20, 2014, fans can watch the show in On Demand at�Webbyawards.com. A full list of both The Webby Awards and People's Voice Winners can be found at�webbyawards.com/winners.

ABOUT WALGREENS:

As the nation's largest drugstore chain with fiscal 2013 sales of $72 billion, Walgreens (www.walgreens.com) vision is to be the first choice in health and daily living for everyone in America, and beyond. Each day, Walgreens provides more than 6 million customers the most convenient, multichannel access to consumer goods and services and trusted, cost-effective pharmacy, health and wellness services and advice in communities across America. Walgreens scope of pharmacy services includes retail, specialty, infusion, medical facility and mail service, along with respiratory services. These services improve health outcomes and lower costs for payers including employers, managed care organizations, health systems, pharmacy benefit managers and the public sector. The company operates 8,209 drugstores in all 50 states, the District of Columbia, Puerto Rico and the U.S. Virgin Islands. Take Care Health Systems is a Walgreens subsidiary that is the largest and most comprehensive manager of worksite health and wellness centers and in-store convenient care clinics, with more than 750 locations throughout the country.

ABOUT THE WEBBY AWARDS:

Hailed as the "Internet's highest honor" by The New York Times, The Webby Awards is the leading international award honoring excellence on the Internet, including Websites, Interactive Advertising & Media, Online Film & Video, Mobile & Apps, and Social. Established in 1996, The Webby Awards received nearly 12,000 entries from all 50 states and over 60 countries worldwide this year. The Webby Awards is presented by the International Academy of Digital Arts and Sciences (IADAS). Sponsors and Partners of The Webby Awards include: Microsoft (News - Alert), Dell, Vitamin T, MailChimp, Engine Yard, Funny or Die, AdAge, Percolate, Mashable, Business Insider, Internet Week New York and Guardian News and Media.


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