|[April 28, 2014]
Verify Corporation Makes Major Updates to Its Cloud-Based Software
MINNEAPOLIS --(Business Wire)--
Corporation, a Minneapolis-based software technology company, today
announced the release of Verify Platform 6.0. The Verify Platform is a
cloud-based technology platform that powers anti-counterfeiting, brand
protection and digital marketing software solutions for Fortune 500
The latest enhancements include a redesigned user experience and a
responsive design that allows the application to work on a wide range of
devices. Another key update is the expanded reporting and analytics
engine, which enables companies to condense large volumes of data into
actionable, real-time insights. These features give Verify clients added
visibility into their supply chains as well as detailed reporting on how
their consumers interact with brands.
"This latest software update adds the new tools and capabilities our
clients need to remain competitive," said Mark Prokosch, vice president
at Verify Corporation. "Our clients' businesses span a variety of
industries, from coffee bans to computer chips. Since 2004, we have
been using their feedback to make industry-leading enhancements to our
platform. This release gives our clients not only an exceptional feature
set, but also the user interface they need to manage their supply chain
partners and offer more targeted marketing promotions."
A key objective of the software update is to provide a powerful tool for
Verify clients to visualize their data, whether they want real-time
updates on digital marketing campaigns or global monitoring of product
authentications. Jason Geyen, vice president of product development,
commented, "We are already investigating new ways to use this
functionality to provide our clients with the tools they need to find
potential counterfeit products hidden in tens of millions of
transactions each month."
About Verify Corporation
Verify Corporation offers two software product lines: Verify Brand's
brand protection and supply chain security solutions and Verify Engage's
consumer engagement and digital marketing solutions.
About Verify Brand
Verify Brand has been a thought leader and innovator in secure Unique
Identification (sUID), authentication and track & trace solutions since
2004. Our knowledge, experience and industry-leading event sourcing
platform have attracted some of the world's largest brands, who use our
software to combat counterfeiting and product diversion. For more
information, visit www.verifybrand.com.
About Verify Engage
Verify Engage's patented omni-channel engagement platform helps brands
deliver motivating incentives, targeted promotions and personalized
engagements that are secure and traceable. Our proven platform provides
rich, real-time analytics so brands can deliver more authentic, relevant
experiences across digital, social, mobile and in-store channels. For
more information, visit www.verifyengage.com.
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