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TMCNet:  China Central TV Station Subsidiary Selects HP Autonomy for Broadcast Monitoring

[April 18, 2014]

China Central TV Station Subsidiary Selects HP Autonomy for Broadcast Monitoring

(ENP Newswire Via Acquire Media NewsEdge) ENP Newswire - 18 April 2014 Release date- 17042014 - PALO ALTO, Calif.- HP Autonomy today announced that China-based Future Advertising Co Ltd. (Future Ads) has selected HP Broadcast Monitoring as a key asset in managing and growing client relationships, through greatly improved identification and analysis of sponsor advertising placements.

Future Ads is a subsidiary company of China Central TV Station (CCTV) and is the exclusive ad seller for CCTV-5, the biggest sports broadcaster in China. To provide sponsors with a better understanding of the ROI of their advertising budgets, Future Ads analyzes the placement and effectiveness of their sponsor's ads during sporting events. The company used to rely on a manual, labor-intensive approach to monitor these events and report the frequency and length of time the ads are viewable. This approach was expensive, error-prone and time consuming.

Future Ads will use HP Broadcast Monitoring to automatically detect when sponsor logos appear on a broadcast and for how long. Powered by HP IDOL, HP Autonomy's unique image recognition and pattern-matching platform, HP Broadcast Monitoring will recognize images as they appear on sports telecasts, and will present this information in easy-to-use, interactive dashboards.

With these capabilities Future Ads and their clients can better assess the effectiveness of media placements, and understand how factors like type of sport, time of broadcast, and event venue impact sponsor logo placement and impact. By gaining a better understanding of these factors and their overall spend, Future Ads and their clients can optimize advertising spend for maximum results going forward.

'At Future Ads, our mission is to help our sponsors optimize budget to get the most out of their advertising spend,' said Yin, Tie Gang, Vice President at Future Ads. 'We chose to partner with HP Autonomy for its powerful technology and proven service capability. We'll now be better able to unlock insights into what is and isn't working, and accelerate our ability to gain such intelligence.' 'We are proud to be working with Future Ads, a leading advertisement company in the one of the world's most important advertising markets,' said Rohit de Souza, general manager, Information Analytics, HP Autonomy. 'Our next-generation broadcast monitoring and logo detection technologies together with our robust service offerings will help Future Ads deliver truly differentiated services to their sponsors.' About HP Autonomy HP Autonomy is a global leader in software that processes unstructured human information, including social media, email, video, audio, text and web pages. Using HP Autonomy's information management and analytics technologies, organizations can extract meaning in real time from data in virtually any format or language, including structured data. A range of purpose-built market offerings help organizations drive greater value through information analytics, unified information access, archiving, eDiscovery, enterprise content management, data protection and marketing optimization. Additional information is available at www.autonomy.com.

About HP HP creates new possibilities for technology to have a meaningful impact on people, businesses, governments and society. With the broadest technology portfolio spanning printing, personal systems, software, services and IT infrastructure, HP delivers solutions for customers' most complex challenges in every region of the world. More information about HP (NYSE: HPQ) is available at http://www.hp.com/.

This news advisory contains forward-looking statements that involve risks, uncertainties and assumptions. If such risks or uncertainties materialize or such assumptions prove incorrect, the results of HP and its consolidated subsidiaries could differ materially from those expressed or implied by such forward-looking statements and assumptions. All statements other than statements of historical fact are statements that could be deemed forward-looking statements, including but not limited to statements of the plans, strategies and objectives of management for future operations; any statements concerning expected development, performance, market share or competitive performance relating to products and services; any statements regarding anticipated operational and financial results; any statements of expectation or belief; and any statements of assumptions underlying any of the foregoing. Risks, uncertainties and assumptions include the need to address the many challenges facing HP's businesses; the competitive pressures faced by HP's businesses; risks associated with executing HP's strategy and plans for future operations; the impact of macroeconomic and geopolitical trends and events; the need to manage third-party suppliers and the distribution of HP's products and services effectively; the protection of HP's intellectual property assets, including intellectual property licensed from third parties; risks associated with HP's international operations; the development and transition of new products and services and the enhancement of existing products and services to meet customer needs and respond to emerging technological trends; the execution and performance of contracts by HP and its suppliers, customers, clients and partners; the hiring and retention of key employees; integration and other risks associated with business combination and investment transactions; the execution, timing and results of restructuring plans, including estimates and assumptions related to the cost and the anticipated benefits of implementing those plans; the resolution of pending investigations, claims and disputes; and other risks that are described in HP's Annual Report on Form 10-K for the fiscal year ended October 31, 2013, and that are otherwise described or updated from time to time in HP's Securities and Exchange Commission reports. HP assumes no obligation and does not intend to update these forward-looking statements.

2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. The only warranties for HP products and services are set forth in the express warranty statements accompanying such products and services. Nothing herein should be construed as constituting an additional warranty. HP shall not be liable for technical or editorial errors or omissions contained herein.

Editorial Contacts Jordan Iserson, HP Autonomy 415 278 1231 jordan.iserson@hp.com www.autonomy.com/newsroom www.hp.com/go/newsroom (c) 2014 Electronic News Publishing -

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