|[April 14, 2014]
Advanced Bionics Announces Its Arrival in Vietnam
VALENCIA, Calif. --(Business Wire)--
Bionics (AB), a global leader in cochlear implant technology and a
company of the Sonova Group, announced today that the HiResolution™
Bionic Ear System, featuring the HiFocus™
Mid-Scala electrode and the Na�da
CI Q70 (Na�da CI) sound processor, is commercially available in
The new Na�da CI Q70 sound processor from Advanced Bionics, now available in Vietnam. (Photo: Business Wire)
Partnering with Phonak, the world leader in hearing instruments, AB
brings its innovative, industry-leading technology to Vietnam to help
people for whom hearing aids are no longer sufficient. With the Na�da
CI, AB delivers the most advanced sound processor available, offering
high-performance hearing and wireless connectivity with a chic, modern
instyle™ design. Now cochear implant recipients have access to the
combined technologies of the innovation leaders in cochlear implants and
"The Na�da CI combines AB technology with state-of-the-art�Phonak
technology available in hundreds of thousands of hearing instruments,"
said Thai Phuong Nguyen, Director of Phonak Vietnam. "People using
Phonak products who get a cochlear implant from AB will be able to enjoy
many of the same Phonak features and accessories. We are excited that,
with AB's amazing technology, Phonak Vietnam can now offer a full range
of hearing solutions."
Na�da CI provides technology designed to increase speech understanding
in noise, 100% wireless connectivity to consumer by leading brands,
including bimodal capabilities that allow streaming to a compatible
Phonak hearing aid and a Na�da CI sound processor at the same time.
The internal component of the AB cochlear implant system includes the
HiFocus Mid-Scala electrode, delivering AB's proprietary current
steering technology for hearing that more closely resembles normal
hearing. The new HiFocus Mid-Scala array was designed for optimal
mid-scala placement in the cochlea to protect its delicate structures
and preserve residual hearing. Featuring the industry's smallest
pre-curved array, the HiFocus Mid-Scala is the only pre-curved electrode
developed for the latest soft surgery approaches, including round window
insertion, to suit surgeon preferences and individual recipient needs.
"The Vietnamese language is tonal, meaning that a subtle difference in
tone can change the meaning of a word completely," said Robert Gulock,
Vice President of Asia-Pacific, Advanced Bionics. "With AB's HiRes
Fidelity 120TM sound processing, we are able to provide five
times more spectral information to the cochlea, improving the
performance of users with tonal languages. In addition, AB is still the
only company with a waterproof sound processor, not only important for
swimming or extreme sports, but for humid environments like Vietnam. We
are delighted and honored to have the chance to bring our technology to
the people of Vietnam."1
For more information about AB's innovative hearing technology, visit AdvancedBionics.com.
About Advanced Bionics
Advanced Bionics is a global leader in developing the most advanced
cochlear implant systems in the world. Founded in 1993 and a subsidiary
of the Sonova Group since 2009, AB develops cutting-edge cochlear
implant technology that allows recipients to hear their best.
AB offers the most sophisticated cochlear implant system on the market,
the HiResolution™ Bionic Ear System, with five times more
sound resolution than its competitors, designed to help recipients hear
in noisy settings and enjoy the full dimensions of music and tonal
With sales in over 50 countries and a proven track record for developing
high-performing, state-of-the-art products, AB's talented group of
technologists and professionals from all over the world are driven to
succeed, work with integrity and stay firmly committed to quality.
To learn more about AB and its innovative cochlear implant technology,
please visit AdvancedBionics.com.
1. Y.T. Chang, H.M Yang, Y.H. Lin, et al. Tone discrimination and speech
perception benefit in Mandarin-speaking children fit with HiRes Fidelity
120 sound processing. Otol Neurotol. 2009;30(6);750-757.
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