|[April 08, 2014]
iTalkBB Achieves 10X Improvement in Customer On-Demand Video Streaming With Violin Memory All-Flash Array and All-Flash Appliance Solutions
SANTA CLARA, Calif. --(Business Wire)--
Memory®, Inc. (NYSE:VMEM), a leading provider of flash storage
arrays and appliances delivering application solutions for the
enterprise, was chosen by iTalkBB,
a leader in the international telecommunications industry with more than
1 million customers worldwide, to improve customer experience with
on-demand video streaming. iTalkBB leveraged its existing infrastructure
investments, and with the addition of the Violin all-flash array and
all-flash appliance solutions, improved its service levels by 10 times.
The on-demand portion of iTalkBB's television product offering is one of
its largest growth opportunities. iTalkBB customers can choose from up
to 50TB of video on-demand content, with roughly 10 percent of it
considered 'hot' content viewed by many customers simultaneously.
Because of the challenge of predicting which content will be 'hot' at
any given time, iTalkBB turned to the Violin Maestro™ appliance for a
cost-effective solution to scale less-viewed 'cold' content while still
servicing changes in demand.
"In addition to having a unique technology solution that met our
requirements, Violin delivered an unprecedented level of customer
service by helping us optimize our network switches, server environment,
and video on-demand application configuration," said Frank Landavazo,
director of network operations at iTalkBB.
Before implementing the Violin Maestro all-flash appliance and Violin
6000 Series all-flash array, iTalkBB experienced latency during peak
video on-demand periods of 300 milliseconds and risked not meeting
customer service levels. The Maestro solution allowed iTalkBB to
leverage its existing SAN, which included Oracle storage and Fujitsu (News - Alert)
server hardware, and dramatically increased the bandwidth to its most
popular video content. Violin's all-flash solution delivers 1 million
IOPS and more than 6GB per second for iTalkBB, while automatically
tiering data in real-time based on demand.
"Violin is all about delivering real solutions for real workloads. We
are proud to help iTalkBB improve service levels for over 1 million
customers with on-demand content," said Eric Herzog, chief marketing
officer at Violin Memory. "We have enabled iTalkBB with an architecture
that allows them to scale cost-effectively, while delivering an
excellent customer experience."
Violin Memory and iTalkBB will be at the National
Association of Broadcasters Convention (NAB), Booth #SU2206, from
April 5-10 at the Las Vegas Convention Center.
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About Violin Memory, Inc.
Business in a Flash. Violin Memory transforms the speed of
business with high performance, always available, low cost management of
critical business information and applications. Violin's All-Flash
optimized solutions accelerate breakthrough CAPEX and OPEX (News - Alert) savings for
building the next generation data center. Violin's Flash Fabric
Architecture (FFA) speeds data delivery with chip-to-chassis performance
optimization that achieves�lower consistent latency and cost per
transaction for Cloud, Enterprise and Virtualized�mission-critical
applications. Violin's All-Flash Arrays and Appliances, and enterprise
data management software solutions enhance agility and mobility while
revolutionizing datacenter economics. Founded in 2005, Violin Memory is
headquartered in Santa Clara, California. For more information, visit�www.violin-memory.com.
Follow us on Twitter (News - Alert) at�twitter.com/violinmemory.
About iTalkBB Global Communications, Inc.
iTalkBB is a leader in the international telecommunications industry
with more than 1 million customers globally. The two primary product
lines are telephone via VoIP and delivering Chinese television
programming to viewers around the world. VoIP: iTalkBB is a pioneer in
the Voice over Internet Protocol (VoIP) revolution. Today, iTalkBB ranks
among the Top 5 VoIP companies in North America. Its local number
service can assign any customer's phone a local number from mainland
China, Hong Kong, Taiwan, or South Korea, allowing friends and family to
call them directly at this number without international calling charges.
TV: iTalkBB Chinese TV provides popular live Chinese channels and
on-demand movies and TV shows - all in high-definition catering to the
entertainment needs of overseas Chinese consumers.
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Violin, Violin Memory and the Violin Memory logo are trademarks of
Violin Memory, Inc. in the U.S. and other countries. All other brand or
product names used in this public announcement may be trademarks of
their respective owners.
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