|[April 08, 2014]
Adobe Announces Primetime 2.0 With Cloud Ad Insertion; Demos 4k Support at NAB
LAS VEGAS --(Business Wire)--
At the 2014 NAB Show, Adobe
(Nasdaq:ADBE) today announced a major new release of Adobe Primetime,
the industry's most advanced TV delivery and monetization platform for
programmers and pay-TV service providers. Primetime 2.0 includes a new
cloud ad insertion service that lets customers insert ads into live,
linear and on-demand content across any platform, giving them the
flexibility and reach to monetize content on any device. Adobe also
unveiled Concurrency Monitoring as an extension to the Emmy
award-winning Primetime PayTV Pass service allowing customers to manage
the number of streams accessed across each device.
Adobe Primetime previews 4K UHDTV at NAB this week. (Photo: Business Wire)
"Primetime has become the leading platform to deliver and monetize TV
Everywhere at scale for broadcasters and pay-TV providers," said Jeremy
Helfand, vice president, Primetime, Adobe. "This new release of
Primetime takes advantage of the latest industry innovations and
introduces new capabilities that drive strong viewer engagement and
greater flexibility for monetization."
Since its launch at NAB in 2013, Primetime has been adopted by major
customers worldwide including Comcast, NBC Sports, Turner Broadcasting (News - Alert),
Tennis Channel, and M6 RTL Group and has supported massive events such
as the Sochi Olympics for NBC Sports. Latest customer wins include Shaw
Media and Bell Media in Canada. In the U.S., Major League Baseball (MLB (News - Alert))
and WWE have started using Primetime to deliver live and on-demand video
content across desktops and XBox 360 gaming consoles.
At the conference this year, Adobe is demonstrating major product
innovations, including MPEG-DASH and the new ultra high definition
television (UHDTV) standard, which will enable media companies to
deliver content across 4K enabled SmartTVs and other IP-connected
devices. New capabilities in Adobe Primetime include:
Cloud ad insertion offers maximum device scale and enables
content monetization on any connected device without requiring client
code for ad insertion. The echnology supports all TV content and is
compatible with HLS to deliver any ad to any viewer on any screen. The
existing client-side ad insertion capability, which ensures that
broadcasters don't have to tap into large server capacities to reach
large audiences, combined with cloud ad insertion, makes Primetime the
industry's only delivery and format agnostic solution for content
monetization. It also offers maximum flexibility and scale for
companies that sell TV ads across devices. Primetime cloud ad
insertion is available today.
4K support ensures that Primetime customers can deliver the
highest resolution content to the latest set of digital home devices
allowing consumers to enjoy stunning viewing experiences. Primetime
leverages the latest UHDTV hardware capabilities to ensure fully
optimized performance. Support for 4K is being previewed at NAB and is
expected to ship in 2014.
Primetime 2.0 also offers support for the new MPEG-DASH streaming
format in its core video engine layer. Support of the new industry
standard gives programmers and operators the flexibility to deliver
consistent video experiences across devices using their preferred
format. MPEG-DASH support will ship by the end of 2014.
In addition to desktop operating systems, SmartTVs, Android (News - Alert) and iOS
devices, Primetime 2.0 now supports XBox 360 gaming consoles and
Adobe continues to advance industry partnerships for Primetime. Adobe
and thePlatform (News - Alert) announced a partnership today to integrate thePlatform's
mpx video management system, including its Player Development Kit (PDK)
with Adobe Primetime, across all devices supported by Primetime. This
partnership offers seamless integration for joint customers, increasing
viewer engagement, and reducing time to market and total cost of
ownership. For more info visit www.theplatform.com.
About Adobe Primetime
Adobe Primetime enables programmers and pay-TV service providers to
capitalize on the rising consumer interest in watching TV across
IP-connected screens. The platform tightly integrates Adobe's video
publishing, player, DRM, advertising and analytics solutions to help
eliminate the complexity of reaching audiences across devices. The
results are greater revenue from ad sales and subscriptions, lower
operating costs, and audiences that are more engaged. Adobe Primetime's
interoperable components can be deployed individually to fit specific
infrastructure needs, or deployed as an end-to-end solution to handle
the entire broadcast-to-IP workflow.
About Adobe Systems (News - Alert) Incorporated
Adobe is changing the world through digital experiences. For more
information, visit www.adobe.com.
© 2014 Adobe Systems Incorporated. All rights reserved. Adobe and the
Adobe logo are either registered trademarks or trademarks of Adobe
Systems Incorporated in the United States and/or other countries. All
other trademarks are the property of their respective owners.
Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20140407006550/en/
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