|[April 07, 2014]
Panasonic Announces ProRes Codec Support for VariCam 35 4K and VariCam HS Camera/Recorders
LAS VEGAS --(Business Wire)--
Panasonic today announced updates to its new VariCam 35 4K and VariCam
HS camera/recorders, including Apple (News - Alert) ProRes 4444 and ProRes 422 HQ*
support for HD recording, as well as a strategic product development
alliance with Codex Digital to deliver a high-speed 4K uncompressed RAW
recorder for the VariCam 35 camera.
"Given the prevalence of ProRes as a popular editing format within the
production community, its inclusion in the new VariCam models will
position the new camera/recorders solidly within a well-established and
widely accepted HD workflow," said Steve Cooperman (News - Alert), Senior Product
Manager, Panasonic System Communications Company of North America. (The
ProRes codec component is licensed from ATOMOS Global Pty. Ltd., which
has shipped ProRes recorders for years.)
Codex Digital, an industry leader in RAW recording and workflow, is
working closely with Panasonic (News - Alert) to develop a dedicated recorder that will
capture uncompressed 4K VariCam RAW (V-RAW) at up to 120fps, bolstering
the VariCam 35's suitability for high-end cinema applications.
Headlining Panasonic's NAB offerings, the VariCam 35 incorporates a
newly-developed super 35mm MOS image sensor, while the 2/3" VariCam HS
features high-speed 1080p image capture of up to 240fps to produce
extraordinary high-definition imagery for the most demanding
documentary, sports or SFX slow-motion applications.
Both new VariCam models (the VariCam 35 and VariCam HS) boast an
inventive design innovation whereby the 4K and 2/3" camera heads are
separate from but dockable to the recording module, enabling
professionals to switch between s35mm and 2/3" camera heads to best suit
their creative needs. Both VariCams include Panasonic's AVC-ULTRA family
of advanced video codecs.
Other NAB introductions include a new generation of P2 solid-state
recording media, the expressP2 card, specifically designed to
accommodate high frame rate recording as well as 4K capture; the
AJ-PX270, the company's first P2 HD handheld camcorder with AVC-ULTRA
recording; and the AV-HS6000, a powerful, cost-effective 2 M/E switcher
with 32 HD-SDI plus two DVI-D inputs and 16 HD-SDI outputs.
The Panasonic VariCam: A Legacy of Cinematic Image Rendition
The VariCam 35's superb image handling in multiple formats ranging from
flawless 4K RAW output to more practical�4K,�UHD, 2K, HD and ProRes
capture make it an unparalleled tool for high-end filmmaking and
commercials and episodic production as well as live 4K events.
The VariCam 35 utilizes a new Panasonic super 35mm MOS sensor for 4096 x
2160 (17:9) 4K image capture; this imager when combined with the
AVC-ULTRA codecs for 4K enables very manageable and practical 4K
production file sizes. The new imager boasts an impressive 14+ stops of
latitude, and faithfully captures high-contrast, wide dynamic range
imagery without compromise.
The VariCam HS utilizes three newly-developed, 1920 x 1080p MOS imagers
with an extraordinary 14 stops of dynamic range, providing full control
over wide range lighting conditions for unparalleled 1080p native
recording/operation. Among the camcorder's key features are real-time
high frame rate and off-speed recording to 240fps in�1080p (using
AVC-Intra Class100), plus the ability to ramp / change frame rates
The VariCam HS will feature a range of high-quality recording formats
including AVC-Intra Class100 (recording as 1080/24p, 30p or 60p format
with VFR (up to 240p)), AVC-Intra Class200 (up to 30p/60i) and AVC-Intra
Class4:4:4 (up to 30p). Both AVC-Intra Class200 and AVC-Intra Class4:4:4
deliver spectacular performance in applications where image qualty is
the utmost consideration.
The 4K and 2/3" VariCam will both use Panasonic's new expressP2 card for
high frame rate recording; each camera is equipped with four total card
slots, for two expressP2 cards and two microP2 cards. Both VariCam
models will launch fall 2014, with the VariCam 35 carrying a suggested
list price under $60,000, including EVF, and the VariCam HS with a
suggested list price under $55,000, including EVF and shoulder mount
New�ExpressP2 Drive�Allows Fast Transfer of High-Speed Footage
The 256GByte expressP2 Card facilitates the 4K VariCam 35's recording of
4K video at frame rates up to 120p, as well as the 2/3" VariCam HS's
1080 HD recording at frame rates to 240fps. The expressP2 card offers
fast transfer speeds (up to 2.4Gbps.), and contains a flash memory error
correction system, equivalent to a RAID system, to recover from a
failure in a sector, page, or entire block.
The simultaneous introduction of the expressP2 card drive will
facilitate the fast offload of material from the expressP2 card at
speeds up to 2.4Gbps. The expressP2 card drive incorporates one card
slot compatible with both expressP2 and standard P2 cards The expressP2
card and drive will be available in fall 2014, with pricing to be
AJ-PX270 Offers Flexible 3G/4G/LTE (News - Alert) Wireless Mobility
Combining the high quality and incredible efficiency of low bit rate
recording and the flexibility of 3G/4G/LTE wireless mobility, the
five-pound PX270 provides all the key functionality of Panasonic's
high-end, shoulder-mount camcorder (the AJ-PX5000 with AVC-ULTRA). It
also features newly-developed high-sensitivity, low-noise 1/3" 3-MOS
imagers to produce stunning pictures, even in low light conditions.
With its innovative AVC-ULTRA codec, the PX270 features a wide range of
recording modes. For high-quality recording, the camera records in
100Mbps AVC-Intra100, as well as optional 200 Mbps AVC-Intra200. For
applications where file size is critical, e.g., for wireless feeds,
the�camcorder incorporates a choice�of AVC-LongG
quality levels: these 10-bit, 4:2:2 sampled�codecs record in much
smaller file sizes, saving storage cost and transfer time while
maintaining equal or better video quality to existing legacy codecs.
Addressing the need for high-speed file exchange, the PX270's
high-resolution AVC-Proxy encodes in parallel with higher bandwidth
production formats, enabling fast, efficient offline editing.
A newly designed, compact, 22X zoom lens offers a wide 28 mm to tele 616
mm (35mm equivalent) zoom range. The camcorder is available with a
suggested list price of $6,495.00.
Media-Less, Cloud-Based Workflow
Here at NAB, Panasonic announced plans to expand its network
transmission function for the PX270 and the AJ-PX5000G 2/3"
shoulder-mount in partnership with cloud video platform provider Aframe.
The cameras will be enabled with both wired and wireless LAN
connectivity as well as 4G to support a cloud-based network workflow,
facilitating the work of professionals in both electronic newsgathering
and remote production.
AV-HS6000 2 M/E Live Switcher with Advances in Operation,
Functionality and Style
The latest in Panasonic's series of live video switching products, the
new AV-HS6000 a powerful, cost-effective 2 M/E switcher with 32 HD-SDI
plus two DVI-D inputs, 16 HD-SDI outputs, 16 keyers, four independent
MultiViewers, expandable clip storage, a Web server and many other
advanced features. Easily customizable for diverse workflows, the HS6000
is a great tool for advanced production in house of worship, sports,
broadcast, staging, and education.
The new switcher is configurable to match an expanded slate of
production needs through options including a touch-screen menu panel,
extra Primatte® chroma keyers, expandable clip storage, and an SDK for
development of a virtually limitless range of customized plug-ins to
suit emerging production workflow needs. The AV-HS6000 is available in
several configurations, with suggested list prices for complete systems
For further information about Panasonic professional video products,
* The Apple ProRes format is licensed from Apple Inc.
Panasonic Solutions for Business
Panasonic delivers reliable business technology solutions that connect
data with decision makers to drive better outcomes-for our customers and
our customers' customers. Panasonic engineers reliable products and
solutions that help to create, capture and deliver data of all types,
where, when and how it is needed. The complete suite of Panasonic
professional solutions for government and commercial enterprises of all
sizes addresses unified business communications, mobile computing,
security and surveillance, retail point-of-sale, office productivity,
visual communications (projectors, displays, digital signage) and HD
video production. Panasonic solutions for business are delivered by
Panasonic System Communications Company of North America, Division of
Panasonic Corporation of North America, the principal North American
subsidiary of Panasonic Corporation.
All brand and company/product names are trademarks or registered
trademarks of the respective companies. All specifications are subject
to change without notice. Information on Panasonic solutions for
business can be obtained by calling 877-803-8492 or at
About Panasonic Corporation of North America
Panasonic Corporation of North America provides a broad line of digital
and other electronics products and services for consumer, business and
industrial use. The company is the principal North American subsidiary
of Osaka, Japan-based Panasonic Corporation, and the hub of Panasonic's
U.S. branding, marketing, sales, service and R&D operations. In
Interbrand's 2013 Annual "Best Global Green Brands" report, the
Panasonic brand ranked number four, the highest ranked electronics brand
in the report (http://bit.ly/17ezCDI).
As part of continuing sustainability efforts, Panasonic Corporation of
North America relocated its headquarters to a new facility built to meet
LEED certification standards, adjacent to Newark Penn Station in Newark,
NJ. Learn more about Panasonic at www.panasonic.com.
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