|[April 03, 2014]
Hearst Television Rolls Out Anvato's Digital Ad Insertion Technology for Live Streaming
MOUNTAIN VIEW, Calif. --(Business Wire)--
the integrated TV
Everywhere platform provider for broadcasters, today announced that
Hearst Television has deployed new digital ad insertion (DAI) technology
for live streaming at more than 20 of its TV stations. Unveiled in
March, Anvato's unique server-side technology enables broadcasters to
use the same live linear adaptive bitrate (ABR) streams on every screen,
while allowing them to insert unique, user-targeted ads via their
existing digital ad server.
According to Mike Rosellini, VP of Digital Operations at Hearst
Television, a key requirement for Hearst was support for broadcast-style
advertising pods that include a mix of local and national spots; it was
Anvato's end-to-end, web-based platform that truly set its technology
apart. "We wanted one integrated solution to deal with newscast video
capture, proxy clipping, live streaming and ad pods. While there are a
number of vendors that do bits and pieces, Anvato is special in that
they solve a number of problems with one unified package," Rosellini
Hearst Television was also attrated to Anvato's unique
software-as-a-service (SaaS (News - Alert)) business model, which requires no capital
outlay. "We didn't want to buy encoders or make a huge hardware
investment. Anvato simply gave us the flexibility that other encoding
solutions couldn't offer," Rosellini added.
Leveraging Anvato's VAST-compliant server-side integration with
DoubleClick for Publishers (DFP) by Google (News - Alert), Hearst Television, along
with its digital ad operations partner Internet Broadcasting, is now
automatically replacing original ads throughout the stream with ads
specific to each local market.
"Hearst Television is the perfect broadcaster to launch Anvato's new ad
stitching technology," said Alper Turgut, CEO of Anvato. "For quite some
time, they have been recognized as a broadcast leader in the use of
innovative digital media technology, especially in the local markets. We
are honored to have our innovative technology added to Hearst's growing
list of industry-firsts."
Anvato's ad insertion technology will soon be live at all 25 of Hearst
Television's news producing stations.
About Hearst Television
Hearst Television, a national multi-media company, owns and operates 29
local television stations and two local radio stations, serving 30 U.S.
cities and reaching approximately 18% of U.S. television households. The
TV stations broadcast�60 video channels, featuring local and national
news, weather, information, sports and entertainment programming, and
local community service-oriented programs. The stations also host and
operate digital on-line and mobile platforms that extend the company's
brands and content to local, national and international audiences.
Hearst Television is recognized as one of the industry's premier
companies, and has been honored with numerous awards for distinguished
journalism, industry innovation, and community service. Hearst
Television is a wholly owned subsidiary of Hearst Corporation (News - Alert). The
Company's Web address is www.hearsttelevision.com.
Anvato is the most-efficient and cost-effective technology for
broadcasters and content providers to offer TV Everywhere. By
integrating its best-of-breed products - like live linear streaming,
VOD, ad-stitching, players, and analytics - into a single end-to-end
platform, customers more easily reach and monetize audiences. To power
TV Everywhere for the largest sporting events, national programming, and
local newscasts, Anvato's highly-resilient, cloud-managed media platform
streamlines each broadcast operation from HD signal to end-player.
NBCUniversal, FOX Sports, LIN Media, Hearst, Scripps, Univision,
Post-Newsweek, and Journal Broadcast Group are among the top
broadcasters who trust Anvato as their technology partner.
Note: All trademarks and registered trademarks mentioned herein are the
property of their respective owners.
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