|[April 03, 2014]
Applicaster Integrates with Avid iNEWS to Facilitate 360� Real-time Newsroom Flow, Broadcasting Viewer Feedback via Second Screen
TEL AVIV --(Business Wire)--
Applicaster, a cutting-edge provider of broadcast solutions for
cross-screen TV experiences, has integrated its technology with the
Avid® iNEWS® newsroom management system, allowing broadcasters to
trigger second screen activities directly from the system itself, and
send back results to on-screen graphics systems.
The integrated solution enables the broadcast production team to easily
launch and operate second screen activities in real time, creating
increased viewer engagement and enriched information in news programs
based on audience feedback and content sent through the second screen.
The iNEWS newsroom management system is a dynamic center of news content
creation and distribution that enables broadcasters to create and
deliver breaking news, and unify their entire news operation. iNEWS
story-centric workflow tools provide a dashboard of all the content
related to key stories in a single location, enabling news teams to
focus on creating and delivering compelling news stories.
Incorporating second screen activities into iNEWS with Applicaster's
technology enables syncing activities with the rest of the show, so that
if there are any delays for a certain event, second screen activities
are delayed respectively, just like any other item in an iNEWS show
"Offering a simplified newsroom workflow adds a whole new layer of
information based on viewers' input and generated content," said Liron
Deutsch, VP Corporate Development, Applicaster.
"This integration will open many mor opportunities for second screen
activities for news programming, which is not regarded as the typical
genre for viewer participation," she concluded.
"Leveraging the second screen to get viewers' feedback in real time
makes iNEWS an even more powerful tool for broadcasters and news teams.
It enables them to enrich news programming by using data retrieved from
viewers while preserving the smooth operations offered by iNEWS," said
Pam Gill, Senior Marketing Manager, Broadcast & Media, Avid.
Through Avid Everywhere, Avid delivers the industry's most open,
innovative and�comprehensive�media platform connecting content creation
with�collaboration, asset�protection, distribution and consumption for
the most listened to, most watched and most loved media in the
world-from the most prestigious and award-winning feature films, music
recordings,�and�television shows,�to live concerts�and news
broadcasts.�Industry-leading solutions include Pro Tools®, Media
Composer®, ISIS®, Interplay®, and Sibelius®.
Our digital audio and video solutions continue to revolutionize the art
of creative storytelling, and have earned us hundreds of awards,
including two Oscar® statuettes, a Grammy®, and 14 Emmys®.
© 2014 Avid Technology, Inc. All rights reserved. Avid, the Avid
logo, Avid Everywhere and iNEWS are trademarks or registered trademarks
of Avid Technology, Inc. or its subsidiaries in the United States and/or
other countries. The Interplay name is used with the permission of the
Interplay Entertainment Corp. which bears no responsibility for Avid
products. All other trademarks are the property of their respective
is a cutting-edge provider of white label broadcast solutions for
cross-screen TV experiences, empowering world-leading broadcasters and
formats. Applicaster's solutions include live and on-demand TV, CrossMates
digital format, second screen, synchronized and social TV
experiences, and engaging apps that support any business model. The rich
new layers of daylong & play-along engagement and branded entertainment
transform viewers from receptive audience into active participants and
consumers. Together with its powerful management and analytic tools,
Applicaster enables broadcast operations to quickly address the business
and technology challenges of TV technology as it evolves.�Applicaster is
backed by Greylock IL.
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