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TMCNet:  Applicaster Integrates with Avid iNEWS to Facilitate 360� Real-time Newsroom Flow, Broadcasting Viewer Feedback via Second Screen

[April 03, 2014]

Applicaster Integrates with Avid iNEWS to Facilitate 360� Real-time Newsroom Flow, Broadcasting Viewer Feedback via Second Screen

TEL AVIV --(Business Wire)--

Applicaster, a cutting-edge provider of broadcast solutions for cross-screen TV experiences, has integrated its technology with the Avid® iNEWS® newsroom management system, allowing broadcasters to trigger second screen activities directly from the system itself, and send back results to on-screen graphics systems.

The integrated solution enables the broadcast production team to easily launch and operate second screen activities in real time, creating increased viewer engagement and enriched information in news programs based on audience feedback and content sent through the second screen.

The iNEWS newsroom management system is a dynamic center of news content creation and distribution that enables broadcasters to create and deliver breaking news, and unify their entire news operation. iNEWS story-centric workflow tools provide a dashboard of all the content related to key stories in a single location, enabling news teams to focus on creating and delivering compelling news stories.

Incorporating second screen activities into iNEWS with Applicaster's technology enables syncing activities with the rest of the show, so that if there are any delays for a certain event, second screen activities are delayed respectively, just like any other item in an iNEWS show rundown.

"Offering a simplified newsroom workflow adds a whole new layer of information based on viewers' input and generated content," said Liron Deutsch, VP Corporate Development, Applicaster.

"This integration will open many mor opportunities for second screen activities for news programming, which is not regarded as the typical genre for viewer participation," she concluded.

"Leveraging the second screen to get viewers' feedback in real time makes iNEWS an even more powerful tool for broadcasters and news teams. It enables them to enrich news programming by using data retrieved from viewers while preserving the smooth operations offered by iNEWS," said Pam Gill, Senior Marketing Manager, Broadcast & Media, Avid.

About Avid

Through Avid Everywhere, Avid delivers the industry's most open, innovative and�comprehensive�media platform connecting content creation with�collaboration, asset�protection, distribution and consumption for the most listened to, most watched and most loved media in the world-from the most prestigious and award-winning feature films, music recordings,�and�television shows,�to live concerts�and news broadcasts.�Industry-leading solutions include Pro Tools®, Media Composer®, ISIS®, Interplay®, and Sibelius®.

Our digital audio and video solutions continue to revolutionize the art of creative storytelling, and have earned us hundreds of awards, including two Oscar® statuettes, a Grammy®, and 14 Emmys®.

© 2014 Avid Technology, Inc. All rights reserved. Avid, the Avid logo, Avid Everywhere and iNEWS are trademarks or registered trademarks of Avid Technology, Inc. or its subsidiaries in the United States and/or other countries. The Interplay name is used with the permission of the Interplay Entertainment Corp. which bears no responsibility for Avid products. All other trademarks are the property of their respective owners.

About Applicaster

Applicaster is a cutting-edge provider of white label broadcast solutions for cross-screen TV experiences, empowering world-leading broadcasters and formats. Applicaster's solutions include live and on-demand TV, CrossMates digital format, second screen, synchronized and social TV experiences, and engaging apps that support any business model. The rich new layers of daylong & play-along engagement and branded entertainment transform viewers from receptive audience into active participants and consumers. Together with its powerful management and analytic tools, Applicaster enables broadcast operations to quickly address the business and technology challenges of TV technology as it evolves.�Applicaster is backed by Greylock IL.


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