|[April 02, 2014]
DIRECTV and WeatherNation Sign Multi-year Deal
EL SEGUNDO, Calif. & DENVER --(Business Wire)--
DIRECTV, one of the world's leading providers of digital television
entertainment, announced today they have signed a multi-year agreement
with WeatherNation, a multi-format, local, regional and national
television weather news service.
"This new multi-year agreement strengthens our relationship with
WeatherNation and ensures our customers will have a service that is
fully committed to providing all weather related information all the
time," said Dan York (News - Alert), Chief Content Officer for DIRECTV. "The
overwhelmingly positive comments we've been receiving from customers
made the decision to extend our agreement easy and expedient."
"We're extremely excited about continuing our relationship with DIRECTV
to deliver customized, round-the-clock, accurate weather reporting for
its 20 million customers," said Michael Norton, president of
WeatherNation. "We're looking forward to being a primary TV destination
for instant access to the latest weather news, radar imagery,
forecasting and severe weather coverage for years to come."
WeatherNation offers a news and information service that is 100 percent
dedicated to weather reporting with continuous, HD coverage of current
and severe weather news and information and real-time storm tracking
utilizing 3D graphics and a staff of top meteorologists to give viewers
an in-depth understanding of weather condtions. The service is also
available on the DIRECTV Everywhere platform for in and out-of-home live
About DIRECTV: DIRECTV (NASDAQ: DTV) is one of the world's
leading providers of digital television entertainment services
delivering a premium video experience through state-of-the-art
technology, unmatched programming and industry leading customer service
to more than 37 million customers in the U.S. and Latin America. In the
U.S., DIRECTV offers its 20 million customers access to more than 195 HD
channels and Dolby-Digital® 5.1 theater-quality sound, access to
exclusive sports programming such as NFL SUNDAY (News - Alert) TICKET™, Emmy-award
winning technology and higher customer satisfaction than the leading
cable companies for 13 years running. DIRECTV Latin America, through its
subsidiaries and affiliated companies in Brazil, Mexico, Argentina,
Venezuela, Colombia, and other Latin American countries, leads the pay
TV category in technology, programming and service, delivering an
unrivaled digital television experience to more than 17 million
customers. DIRECTV sports and entertainment properties include two
Regional Sports Networks (Rocky Mountain and Pittsburgh), and minority
ownership interests in Root Sports Northwest and Game Show Network. For
the most up-to-date information on DIRECTV, please visit www.directv.com.
About WeatherNation TV, Inc.
WeatherNation TV, Inc., headquartered in Denver, Colo., provides the
WeatherNation channel, which offers 24/7 coverage of current and severe
weather news and information in a compelling, meteorologist-hosted
service available in both HD and SD format to local broadcasters,
satellite providers and cable operators. WeatherNation TV is E/I
compliant for local broadcasters, is closed captioned and supports EAS.
WeatherNation TV is available via local broadcast digital channels in
numerous cities including Boston, Minneapolis, Seattle, Denver and
Atlanta and is growing monthly. For more information, please contact firstname.lastname@example.org
or (800) 343-9516. Visit www.weathernationtv.com.
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