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TMCNet:  Humana Invites Walkers To Make Every Mile Count With New Program Powered By Charity Miles

[March 31, 2014]

Humana Invites Walkers To Make Every Mile Count With New Program Powered By Charity Miles

LOUISVILLE, Ky. --(Business Wire)--

Humana, one of the nation's leading health and well-being companies, is making every mile count with a digital update to its popular Humana Walkit program. Through a new partnership with the maker of the free smartphone app Charity Miles, Humana is inviting attendees at several PGA TOUR events to raise money for national and local charities simply by walking the golf course.

Attendees at select PGA TOUR events throughout 2014 can improve their own health while making a difference in the lives of others by downloading and using the Charity Miles exercise app that tracks how far users walk and raises money for charity based on distance traveled.

Humana unveiled its Charity Miles partnership in January at the 2014 Humana Challenge at PGA West in La Quinta, Calif. Throughout the event, tournament attendees using the app walked 252 million steps to earn $50,000 for locally based Desert Classic Charities.

"We're excited about the personal and community impact this partnership will offer people across the country," said Jody Bilney, Humana's Chief Consumer Officer. "Our partnership with Charity Miles connects perfectly with Humana's mission of inspiring people to achieve their best health, and what better motivation than helping people in need while improving your own well-being."

How Charity Miles Works

For each mile Charity Miles users walk, jog or pedal a bike on Thursday through Sunday of designated PGA TOUR events, Charity Miles will donate 25 cents to a national charity of the user's choice. The list of national charities includes Stand Up To Cancer, Wounded Warrior Project, Autism Speaks, Partnership For A Healthier America, ASPCA and many more. The program has no set mileage number to match or beat - the amount earned is based entirely on how far app users walk, jog or pedal.

In addition to the dollars raised for national charities, Humana will match user-generated donations up to $20,000 to benefit a local charity in each tournament location. Humana will select the local charitable organization, with all proceeds generated from app users' mileage going to support that cause.

Humana Walkit Powered By Charity Miles will be on-site at 2014 PGA TOUR events including:

  • Shell Houston Open - Houston, April 3-6
  • Zurich Classic - New Orleans, April 24-27
  • THE PLAYERS Championship - Jacksonville, Fla., May 8-11
  • HP Byron Nelson Championship - Dallas, May 15-18
  • Crowne Plaza Invitational - Fort Worth, Texas, May 22-25
  • Bridgestone Invitational - Akron, Ohio, July 31-Aug. 3
  • TOUR Championship - Atlanta, Sept. 11-14

For more information, fans can visit Humana.com or stop by the Humana Walkit tent at participating tournaments where they will find a Charity Miles download station, free biometric screenings and the HumanaVitality HealthyFood Kiosk.

About Humana

Humana Inc., headquartered in Louisville, Ky., is a leading health care company that offers a wide range of insurance products and health and wellness services that incorporate an integrated approach to lifelong well-being. By leveraging the strengths of its core businesses, Humana believes it can better explore opportunities for existing and emerging adjacencies in health care that can further enhance wellness opportunities for the millions of people across the nation with whom the company has relationships. More information regarding Humana is available to investors via the Investor Relations page of the company's website at www.humana.com.


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