Direct Marketing Market Report Plus 2014
(M2 PressWIRE Via Acquire Media NewsEdge) Dublin - Research and Markets (http://www.researchandmarkets.com/research/w4pfds/direct_marketing) has announced the addition of the "Direct Marketing Market Report Plus 2014" report to their offering.
This Market Report examines the UK direct marketing industry, including all of the marketing channels defined within the industry by leading industry body, the Direct Marketing Association (DMA). Covering the sectors of display advertising in newspapers and magazines, direct mail and door drops, e-mail marketing, Internet search advertising, telemarketing, social media campaigns, direct response outdoor and transport, experiential marketing, Internet banner advertising, freepost and business reply, mobile marketing, and interactive television, the authors assesse the market across both business-to-business (B2B) and business-to-consumer (B2C) services.
The authors estimate that direct marketing in the UK grew by approximately 8.6% in 2013, displaying continued growth in recent years that has resulted in direct marketing campaigns being responsible for around a quarter of all UK sales generated in the past year.
As direct marketing is used in almost every industry and business in the UK, the market has remained fairly resilient to changes in the economy in recent years; however, several direct marketing agencies have faced acquisition and consolidation by larger, global groups in efforts to maintain position in what is fast becoming a saturated marketplace.
Digital marketing channels are taking over from traditional marketing methods as the roll out of broadband Internet and smartphone access is increasing each year throughout the UK. Direct marketers are optimising on the higher visibility and broader reach available through digital media channels; social media campaigns and Internet advertising are increasingly favoured over the likes of door drops and Freepost or Business Reply.
Negative connotations are impacting the market with regard to spam mail and e-mail and nuisance telephone calls being seen as invasive. The EU Data Protection Regulation is under review at present, with EU politicians converging in March 2014 for further attempts to reach agreed legislation.
There are concerns that this will implicate the direct marketing industry by threatening access to the likes of customer database lists. However, it is evident that the personalisation of campaigns, which comes from accessing individual information and personal details, proves to be effective and drives a direct response to campaigns.
Further technological innovations creating opportunities for new, digital media channels, such as three-dimensional (3D) printing and projection mapping, are expected to emerge in the marketplace; as well as providing the potential to modernise traditional methods, these are all expected to contribute to the emergence of new direct marketing techniques in the coming years.
As a result, the authors forecast that the direct marketing industry will continue to portray positive growth in the coming years, yet trends and market size will continue to vary among the different sectors.
Key Topics Covered:
Strengths, Weaknesses, Opportunities and Threats
The Global Market
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- Bd Network Ltd.
- Dunnhumby Ltd
- Havas Ehs Ltd.
- Jaywing Plc
- Ogilvy & Mather Group (Holdings) Ltd.
- Proximity London Ltd.
- Stream Intelligent Contact Ltd.
- Tangible UK Ltd.
For more information visit http://www.researchandmarkets.com/research/w4pfds/direct_marketing
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