|[March 27, 2014]
DataXu Simplifies Programmatic Marketing With New Software Console
BOSTON --(Business Wire)--
a leading provider of programmatic marketing solutions for brands and
agencies, today announced the release of a new software console that
makes it easy for advertisers and agencies to create their own in-house
trading desks. These improvements make self-serve programmatic marketing
campaigns easier to execute, without requiring a trade-off that
compromises the power of DataXu's (News - Alert) industry leading optimization.
The new user interface also includes dozens of time-saving enhancements.
One breakthrough feature is the Campaign
Dashboard, where users can manage important daily tasks related to
their individual campaigns. It also features near real-time performance
data and in-flight editing, which enables users to analyze their
campaign performance, quickly spot outliers, and make adjustments to
continuously improve campaign results.
"A big hesitation with adopting programmatic is its perceived
complexity," said Juli Johnson, associate media director and trading
desk head, BSSP.
"Programmatic can be a challenge if it's not simple to navigate, but
DataXu makes campaign management seamless and the new user interface
just extends its commitment to creating a positive user experience that
leads to better campaign results."
"At any given moment, our team is managing hundreds of different
campaigns, so how we use our time is critical. With this new console,
DataXu has made a huge leap forward for programmatic ease of use," said
Joel Nierman, VP, media and digital strategy, Liquidus.
"We're natively programmatic and have experience using most of the
industry's leading platforms. DataXu's new approach could be a
game-changer by giving teams�more time to concentrate on high-value
work, such as analytics."
"Programmatic marketing's transformative power can't be completely
realized until the user experience becomes as mature as the underlying
technology," says Aaron Kechley, senior vice president of product at
DataXu. "This new user interface is the first from a series of
investments we're making this year to make programmatic easier to
execute, understand and adopt."
DataXu's new user interface is now available for self-serve brands and
agencies. For more information, visit http://www.dataxu.com.
DataXu is transforming the way companies build
their brands in a digital world through the industry's only fully
integrated programmatic marketing solution. The DataXu Platform offers
cloud based software that leverages data science to help enterprise
marketers better understand and engage consumers throughout the buying
journey, and optimally manage marketing investments for more efficient
and effective customer acquisition strategies. With 11 offices in eight
countries, DataXu services more than 700 brands across the globe. For
more information, visit www.dataxu.com
or follow us at twitter.com/dataxu.
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