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TMCNet:  DataXu Simplifies Programmatic Marketing With New Software Console

[March 27, 2014]

DataXu Simplifies Programmatic Marketing With New Software Console

BOSTON --(Business Wire)--

DataXu, a leading provider of programmatic marketing solutions for brands and agencies, today announced the release of a new software console that makes it easy for advertisers and agencies to create their own in-house trading desks. These improvements make self-serve programmatic marketing campaigns easier to execute, without requiring a trade-off that compromises the power of DataXu's (News - Alert) industry leading optimization.

The new user interface also includes dozens of time-saving enhancements. One breakthrough feature is the Campaign Dashboard, where users can manage important daily tasks related to their individual campaigns. It also features near real-time performance data and in-flight editing, which enables users to analyze their campaign performance, quickly spot outliers, and make adjustments to continuously improve campaign results.

"A big hesitation with adopting programmatic is its perceived complexity," said Juli Johnson, associate media director and trading desk head, BSSP. "Programmatic can be a challenge if it's not simple to navigate, but DataXu makes campaign management seamless and the new user interface just extends its commitment to creating a positive user experience that leads to better campaign results."

"At any given moment, our team is managing hundreds of different campaigns, so how we use our time is critical. With this new console, DataXu has made a huge leap forward for programmatic ease of use," said Joel Nierman, VP, media and digital strategy, Liquidus. "We're natively programmatic and have experience using most of the industry's leading platforms. DataXu's new approach could be a game-changer by giving teams�more time to concentrate on high-value work, such as analytics."

"Programmatic marketing's transformative power can't be completely realized until the user experience becomes as mature as the underlying technology," says Aaron Kechley, senior vice president of product at DataXu. "This new user interface is the first from a series of investments we're making this year to make programmatic easier to execute, understand and adopt."

DataXu's new user interface is now available for self-serve brands and agencies. For more information, visit http://www.dataxu.com.

About DataXu
DataXu is transforming the way companies build their brands in a digital world through the industry's only fully integrated programmatic marketing solution. The DataXu Platform offers cloud based software that leverages data science to help enterprise marketers better understand and engage consumers throughout the buying journey, and optimally manage marketing investments for more efficient and effective customer acquisition strategies. With 11 offices in eight countries, DataXu services more than 700 brands across the globe. For more information, visit www.dataxu.com or follow us at twitter.com/dataxu.


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