|[March 26, 2014]
smartsy Introduces New Mobile Engagement Marketing Platform That Empowers Brands to Better Interact With Consumers
SAN FRANCISCO --(Business Wire)--
(#smartsy), the company that is changing the way brands connect and
interact with consumers,�today announced it is�introducing its
Engagement Marketing Platform (EMP) for Mobile at ad:tech
San Francisco 2014 (#adtechSF), which takes place March 26-27, 2014
at the Moscone�Center (Booth #: NX53) in San Francisco, CA (News - Alert). The
platform, which empowers brands and retailers through its white labeled
mobile�App and SDK to more effectively engage and monetize their
interactions with consumers,�provides a new and vastly superior way to
drive measurable ROI.
The Advanced Object Recognition technology in the smartsy platform,
which enables�consumers using a mobile device to instantly recognize a
brand's product by snapping a picture of it, transforms that
product�into a�"hashtag object" (like #smartsy on Twitter (News - Alert)) to become a
branded launching point for immersive�consumer experiences. In doing
this, smartsy helps build social communities around products to make
them�more interactive and actionablewhere consumers can learn, share,
collect and buy to promote higher consumer engagement�and the increased
likelihood of purchase.
To see samples of how Smartsy can be used, visit http://www.smartsy.us/index.php/use-cases.
As part of the unveiling, smartsy is participating as a Finalist in
ad:tech San Francisco's "Startup Spotlight Series," a competition that
acknowledges and rewards the most innovative startups in the industry.
In the "Big Heart Pet Brands" category on Day Two of the event,�smartsy
will demonstrate how its platform will help Del Monte's Meow Mix brand
better connect and engage�with its customers - cat lovers!
"Our platform enables traditional advertising assets or even a brand's
physical products to act as a point of�contact with the brand's
consumers," said Arnaud Saint-Paul, founder, smartsy. "It becomes a
powerful cross-channel engagement medium where brands can�constantly
engage their audience and transform consumers into brand ambassadors."
A consumer-facing version of the smartsy App is available for free from
the App Store on iPhone (News - Alert), iPad and iPod touch at�http://smartsy.co/app.
smartsy is an Engagement Marketing Platform (EMP) that connects brands
and retailers with consumers through real-world objects, packaging and
print ads. Transforming mobile marketing through its revolutionary
object recognition technology, in-app ad serving platform and engagement
marketing tools that collectively unify real world and digital assets,
smartsy greatly improves content provider monetization options and
builds communities around authentic, dynamic content. smartsy's seasoned
management team is composed of professionals and serial entrepreneurs
that have an in-depth background in information technologies,
communication, telecommunications, marketing and distribution in
international markets that have successfully built and sold previous
companies. The engineering team specializes in mobile technologies,
imaging, interactive platforms, cloud server management and massive
databases. For more information, visit www.smartsy.us.
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