|[March 24, 2014]
SAS® Customer Intelligence addresses digital business challenges
WASHINGTON --(Business Wire)--
The latest version of SAS®
Customer Intelligence will help businesses connect data,
analytics, and data visualization to become more digitally adept. The
new solution brings together digital data from more sources faster than
ever before. Quick and easy access to all digital data - social, mobile
or e-commerce - leads to quicker decisions for customer engagement and
digital operations. SAS (News - Alert) Customer Intelligence provides marketers with
answers in minutes or seconds and displays reports with graphical
clarity using visual analytics reporting capabilities.
"For many companies, being a digital business means bolting on yet
another digital touch point such as a mobile app or social channel,"
said Wilson Raj, Global Director of Customer Intelligence at SAS. "But a
true digital business strives to connect data, analytics, customer
experience and operations as a single business capability. With our
latest solution companies can analyze data faster, for quicker customer
engagement and marketing operations decisions. And get instant access to
custom reports with powerful data visualization analytics to not only
deepen consumer understanding but also track and demonstrate the
business value of all marketing activities."
"The newly announced SAS Customer Intelligence helps businesses bring
together data from more sources at faster speeds, allowing for
accelerated and more strategic decision making," said Mira Perry,
Manager of the Enterprise Applications Research at IDC (News - Alert). "By
understanding the customer through multiple touch points, the creation
and targeting of digital content becomes faster and more strategic.
During and after campaign execution, visual analytics capabilities can
make it easier for marketing professionals to analyze and refine
campaign performance. These are critical capabilities for today's
marketing organizations seeking a competitive edge."
Enhancements to the SAS Customer Intelligence suite include:
Enhanced visualization of marketing actions: Marketers can
easily create, view and organize reports on campaign performance using
the new Reports Workspace. Intuitive analytics and interactive data
visualizations allow marketers to consider more scenarios, thus
improving quality of decisions and marketing actions. Besides
providing faster answers, it strengthens collaboration and
accountability in the marketing department.
Enriched customer data: Users can now further enrich customer
profiles with social IDs. Where relevant APIs allow the extraction of
that data, marketers can either match customers across various digital
devices and channels or link customer logins, emails, accounts, and
other unstructured data to a social ID. Marketers can use this deeper
customer knowledge in ongoing analysis or incorporate into business
rules to enhance customer experience.
Expanded data sources: Enhancements allow marketers to analyze
more e-commerce data items, such as payment type, shipping cost, tax,
shipping and billing address and customer comments. Marketers can
better serve their customers, for example, if they understand the
relationship between out-of-stock messages, back orders or shipping
cost on shopping cart abandonment.
More contextualized multichannel interactions: By specifying
how campaigns or interactions are sequentially delivered through other
interactive channels (web sites and call centers), marketers can
dramatically improve customer experience - delivering more
individualized offers, information and interactions. Marketers can
deliver contextualized content via multiple interactive channels,
based on a single customer action or decision, e.g. when a customer
contacts a call center for a service upgrade. In addition to guiding
the agent to the next best action (such as a discount offer) during
the call, analytics can also determine the best follow-up - say, a
thank-you note displayed on the company's landing page the next time
that customer visits.
"Digital has become so interwoven in everything we do, that it no longer
makes sense to think of digital marketing as a stand-alone discipline,"
said Scott Brinker, author and editor of the Chief Marketing
Technologist Blog "This fabric of data, analytics, and agile operations
is now the tapestry into which modern marketing is woven. It is the
conduit through which customer experiences are delivered and the voice
of the customer is heard."
Today's announcement was made at SAS Global Forum, the world's largest
gathering of SAS users, attended by more than 4,500 business and IT
users of SAS software and solutions. Select sessions and keynotes from
the user conference will be live
SAS is the leader in business
analytics software and services, and the largest independent vendor
in the business intelligence market. Through innovative solutions, SAS
helps customers at more than 65,000 sites improve performance and
deliver value by making better decisions faster. Since 1976 SAS has been
giving customers around the world THE POWER TO KNOW®.
SAS and all other SAS Institute Inc. product or service names are
registered trademarks or trademarks of SAS Institute Inc. in the USA and
other countries. ® indicates USA registration. Other brand and product
names are trademarks of their respective companies. Copyright ©
2014 SAS Institute Inc. All rights reserved.
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