|[March 20, 2014]
NanoTech Announces 4K HEVC and VP9 Support for Nuvola NP-1 and NP-C Streaming 4K Ultra HD Media Players
SAN JOSE, Calif. --(Business Wire)--
NTEK), a pioneer in bringing the 4K Ultra HD experience to consumers
and businesses, announced today that it has partnered with Ittiam
Systems Ltd., a world leader in highly-optimized HEVC and VP9
software decoder solutions, to provide NanoTech's Nuvola
NP-1™ and NP-C™
consumer and commercial 4K Ultra HD streaming media players with HEVC
(H.265) and VP9 support. NanoTech will join Ittiam in providing
demonstrations of the newly enhanced players at Ittiam's NAB 2014 Booth
SU11021 (Upper South Hall).
The demonstrations will show how Ittiam's Tegra-4 optimized 4K HEVC
decoder running on Nuvola can effectively enable anyone with a 3 Mbps or
greater pipe to stream 4K content to their Ultra HD TV. NanoTech's own
4K OTT Video Service, UltraFlix™, along with the likes of Amazon,
Netflix, YouTube (News - Alert) and M-GO will all be able to stream amazing quality
content to Nuvola customers at lower bit-rates than ever before.
"Because of the massive amount of data required, delivering 4K content
efficiently and cost-effectively has been the primary media technology
hurdle for content owners, distributors and businesses," said Mukund
Srinivasan, General Manager for the Consumer and Mobility Business of
Ittiam. "Leveraging Ittiam's Decoder technology and Intellectual
Property for the HEVC and VP9 video compression standards, Nuvola users
will experience up to 50 percent better compression than with H.264,
delivering literal-same quality at nearly half the bitrate. However," he
noted, "HEVC and VP9 can also place considerable demands on a device's
CPU performance, which calls for deep ptimization expertise."
The Nuvola NP-1 and NP-C consumer and commercial streaming 4K players
are multifunction devices that can be used to decode 4K Ultra HD, HD, SD
and 3D movies in addition to playing state-of-the art 3D Video games.
They can also stream content from a variety of sources, including the
bundled UltraFlix channel, which serves 4K Ultra HD on demand content.
With streaming capabilities, users don't have to wait for downloads or
use up the capacity of their drives to store large files.
"Ittiam is known worldwide for successfully advancing the video
technology industry," said Aaron Taylor, NanoTech's Executive Vice
President of Sales and Marketing. "We selected Ittiam's HEVC and VP9
software decoders because they are proven solutions that offer the
quality and performance our customers expect from NanoTech. This is
going to bring about a paradigm shift in content delivery that will
drive wider adoption of the 4K Ultra HD standard."
UltraFlix, the world's first IPTV (News - Alert)/OTT channel that delivers 4K
Ultra HD content, is bundled with the Nuvola NP-1. NanoTech will offer
UltraFlix, its streaming video distribution service with a comprehensive
library of 4K titles on other 4K capable platforms starting this quarter.
The award-winning Nuvola NP-1, the world's first streaming media
player that supports 4K Ultra HD, will be available for new customers
next month with an MSRP of $299.
The commercial grade Nuvola NP-C which supports 4K Ultra HD
streaming video as well as local video playback and is bundled with
11Giraffes Digital Signage software, will be available starting next
month with an MSRP of $399.
For more information on UltraFlix or the Nuvola 4K media players, call
1.408.414.7355, email firstname.lastname@example.org
or visit http://www.nuvola4k.com.
About Ittiam Systems
Ittiam Systems Private Limited, headquartered in Bangalore, India, is a
technology company focused on providing cutting-edge multimedia
solutions for a wide range of products as well as cloud services. With
its wide range of components, SDK's, applications, hardware platforms,
turnkey systems and cloud based workflows, Ittiam offers solutions to
automotive, broadcast, Consumer & Mobility and Defense & Industrial
Markets. Ittiam operates through its network of offices and
representatives around the world. Embedding Ittiam IP inside, annual
volume of customers' products shipped such as Smartphones, Tablets,
Broadcast, Video Communication and Wi-Fi Devices is in several tens of
About NanoTech Entertainment
Headquartered in San Jose, CA (News - Alert),�NanoTech Entertainment is a technology
company that focuses on all aspects of the entertainment industry. With
six technology business units, focusing on 3D, Gaming, Media & IPTV,
Mobile Apps, and Manufacturing, the company has a unique business model.
The company has a diverse portfolio of products and technology. NanoTech
Gaming Labs operates as a virtual manufacturer, developing its
technology and games, and licensing them to third parties for
manufacturing and distribution in order to keep its overhead extremely
low and operations efficient in the new global manufacturing economy.
NanoTech Media develops proprietary technology which it licenses to
publishers for use in their products as well as creating and publishing
unique content. NanoTech Media Technology includes the world's first 4K
Ultra HD streaming solution. NanoTech Communications develops and sells
proprietary apps and technology in the Mobile and Consumer space. Clear
Memories is the global leader in 3D ice carving and manufacturing
technology. 4K Studios creates digital 4K Ultra HD content using both
licensed materials as well as original productions. NanoTech is
redefining the role of developers and manufacturers in the global
market. More information about NanoTech Entertainment and its products
can be found on the web at www.NTEK.com.
"Safe Harbor" Statement: Under The Private Securities Litigation Reform
Act of 1995: The statements in the press release that relate to the
company's expectations with regard to the future impact on the company's
results from new products in development are forward-looking statements,
within the meaning of the Private Securities Litigation Reform Act of
1995. Since this information may contain statements that involve risk
and uncertainties and are subject to change at any time, the company's
actual results may differ materially from expected results.
The NanoTech Entertainment logo, NanoTech Media Logo, NanoTech Gaming
Labs Logo, NanoTech Communications Logo, MagicScreen Logo, 4K Studios
Logo, NanoTech 4K Ultra HD logo, UltraFlix, Nuvola NP-1, Nuvola NP-C,
and ProFlix UHD are trademarks of NanoTech Entertainment. All
rights reserved. All other marks are the property of their respective
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