WestJet's Global Web Presence Takes Off with HP Autonomy
(ENP Newswire Via Acquire Media NewsEdge) ENP Newswire - 18 March 2014
Release date- 17032014 - PALO ALTO, Calif.- HP Autonomy today announced that WestJet, Canada's most preferred airline, has selected HP Autonomy's Marketing Optimization suite to deliver an engaging, relevant, and intuitive web experience.
With more than 9,800 employees and over 85 destinations in Canada, the U.S., Mexico, the Caribbean, Central America and Europe, WestJet continues to expand its operations and business. In order to support ongoing growth, the airline recently embarked on a web re-platforming initiative to better serve its increasing volume of consumer, business, and travel agent customers.
After an extensive evaluation with several vendors, WestJet replaced its legacy Web Content Management solution with HP Autonomy's Marketing Optimization suite, based on the technology's ability to deliver dynamic, targeted content and overall ease-of-use for its marketers. Additionally, WestJet valued the open, scalable nature of the HP Autonomy suite, which allows the marketing organization to easily combine assets from its various web properties without the need for daily IT support.
The company has recently completed an initial rollout of HP TeamSite, HP LiveSite, HP OpenDeploy and HP MediaBin to populate one of its heavy traffic digital platforms with a wide range of content, including images, social media, mobile content, and more.
'WestJet's award-winning culture of care is all about providing a great experience for our guests,' said Manoj Jasra, digital director, WestJet. 'HP Autonomy's Web Experience Management solution will enable us to extend this terrific guest experience to the marketing portions of our digital properties, by enabling our team to quickly deliver dynamic and helpful content, promotions, and special offers to our guests.'
'Innovative companies in every industry are turning to HP Autonomy to deliver powerful digital experiences that drive more customer engagement, and ultimately more revenue,' said Rafiq Mohammadi, general manager, Marketing Optimization, HP Autonomy. 'WestJet is a fantastic brand known for its superior customer care, and we look forward to working with the company as they continue to evolve its online presence.'
We are proud to be Canada's most-preferred airline, powered by an award-winning culture of care and recognized as one of the country's top employers. We offer scheduled service to more than 85 destinations in North America, Central America, the Caribbean and Europe. Through our regional airline, WestJet Encore, and with partnerships with airlines representing every major region of the world, we offer our guests more than 120 destinations in more than 20 countries. Leveraging WestJet's extensive network, flight schedule and remarkable guest experience, WestJet Vacations delivers affordable, flexible travel experiences with a variety of accommodation options for every guest. Members of our WestJet Rewards program earn WestJet dollars on flights, vacation packages and more. Our members use WestJet dollars towards the purchase of WestJet flights and vacations packages on any day, at any time, to any WestJet destination with no blackout periods-even on seat sales. For more information about everything WestJet, please visit www.westjet.com.
Recent recognition includes:
2014 Value Airline of the Year (Air Transport World magazine)
2013 Gold Stevie Award Best Transportation Company (American Business Awards) 2013 Chairman's Circle Award: WestJet Vacations (CPSC)
2013 Canada's Most Preferred Airline (Leger Marketing)
2013/2012 Canada's Most Attractive Employer (Randstad)
2013 WestJet RBC MasterCard ranked #1 in Canada (Money Sense magazine)
Connect with WestJet on Facebook at www.facebook.com/westjet
Follow WestJet on Twitter at www.twitter.com/westjet
Subscribe to WestJet on YouTube at www.youtube.com/westjet
Read the WestJet blog at blog.westjet.com
About HP Autonomy
HP Autonomy is a global leader in software that processes unstructured human information, including social media, email, video, audio, text and web pages. Using HP Autonomy's information management and analytics technologies, organizations can extract meaning in real time from data in virtually any format or language, including structured data. A range of purpose-built market offerings help organizations drive greater value through information analytics, unified information access, archiving, eDiscovery, enterprise content management, data protection and marketing optimization. Additional information is available at www.autonomy.com.
HP creates new possibilities for technology to have a meaningful impact on people, businesses, governments and society. With the broadest technology portfolio spanning printing, personal systems, software, services and IT infrastructure, HP delivers solutions for customers' most complex challenges in every region of the world. More information about HP (NYSE: HPQ) is available at http://www.hp.com/.
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Randy Crains, HP Autonomy
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