|[March 17, 2014]
C Spire wins prestigious Loyalty360 award for its PERCS customer rewards program
ORLANDO, Fla. --(Business Wire)--
PERCS, C Spire's game-changing customer rewards initiative, was honored
today with a top platinum award as one of the world's best customer
loyalty rewards programs during the 7th annual Loyalty Expo
sponsored by Loyalty360 - The Loyalty Marketer's Association.
C Spire was one of four finalists, including Dell (News - Alert), Global Hotel Alliance
and HON HONORS, in the "Best Use of Customer Insight or Voice of the
Customer in Loyalty Marketing" category and part of a larger field of
187 entries submitted by 58 of the world's leading consumer brands
competing for top honors in six categories of the inaugural Loyalty360
The awards, which recognize the innovation and effectiveness of some of
the best customer loyalty programs around, were presented during a
special awards luncheon held at the Hyatt Regency Grand Cypress and
attended by over 400 marketers, advertising executives and industry
"Offering an enticing rewards card or incentive program is no longer
enough to sustain customer loyalty," said Mark Johnson, CEO of
Loyalty360. "It takes a sophisticated and multi-disciplined loyalty
strategy like the one implemented at C Spire to appeal to today's savvy
consumers and create long-term, profitable customers."
C Spire scores highest among 20 entries in "Voice of the Customer"
Johnson said C Spire had the highest scores among 20 entries in the
"Voice of Customer" award category and cited the company for its
commitment to improving the product and customer service experience,
program efficacy and customer retention through analytics.
"We appreciate the recognition our PERCS loyalty rewards program
continues to receive," said Hu Meena, president and CEO of C Spire.
"This is just further validation that this program is truly customer
inspired and that our focus is on thanking our customers for their
business and loyalty and encouraging other consumers to experience the
unique benefits of our brand."
Started in 2011, C Spire's PERCS loyalty ewards program has grown to
over 435,000 members, including over 63,000 non-customers. To date,
members have earned 331 million PERC reward points and redeemed Status
PERCS for over 679,000 rewards.
C Spire has continued to expand the successful loyalty rewards program
with the addition of a new mobile app, incorporation of features that
allow consumers to get early upgrades and more ways for consumers to
earn, redeem and share reward points.
Loyalty360 called on a group of 24 top industry experts to apply their
extensive knowledge of loyalty marketing to identify the brands that are
true loyalty leaders. Judges evaluated each entry by applying a set of
strict scoring guidelines based on how well the brand performed against
a number of quantitative and qualitative criteria. The result was an
objective and unbiased ranking of loyalty leaders, according to Johnson.
For more information on the C Spire PERCS loyalty rewards program, go to www.cspire.com/rewards.
About C Spire
C Spire is a diversified telecommunications and technology services
company that provides world-class, customer-inspired wireless
communications, 1 Gigabit consumer Internet access as well as a full
suite of Internet, wireless and Internet and data services for
businesses. This news release and other announcements are available at www.cspire.com/news.
For more information about C Spire, visit www.cspire.com�or
follow us on Facebook (News - Alert) at www.facebook.com/cspire
or Twitter (News - Alert) at www.twitter.com/cspire.
Loyalty360 - The Loyalty Marketer's Association is an unbiased, market
driven, voice of the customer focused clearinghouse and think-tank that
is committed to bringing loyalty to the forefront as a critical
marketing strategy. A trusted source for cutting-edge research, best
practices and networking opportunities, Loyalty360 gives marketers the
expert insights and guidance they need to better understand loyalty and
develop programs that effectively engage their customers and employees
and build stronger relationships with them. To learn more, go to www.loyalty360.org.
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