|[March 13, 2014]
TechTarget Expands IT Deal Alert™: Qualified Sales Opportunities Offering to the European Market
NEWTON, Mass. --(Business Wire)--
Leading technology media company TechTarget,�Inc. (NASDAQ: TTGT) today
Deal Alert™: Qualified Sales Opportunities, TechTarget's data-driven
project identification and verification service powered by the Activity
Intelligence™ platform, is now available in Europe. This service will
help European technology sales and marketing teams grow sales pipelines
by delivering active technology deals in the markets they care about
"Many IT vendors admit that they still make too many of their sales and
marketing decisions based on gut instinct. The trend is clear that sales
and marketing management prefer using data analytics to drive these
decisions and IT
Deal Alert: Qualified Sales Opportunities is uniquely positioned to
help our customers targeting Europe accomplish this," said Greg
Strakosch, Chairman and CEO, TechTarget.
This new solution provides sales qualified opportunities to technology
vendors in over 80 technology markets, with 20 highly specialized
European segments now available. A full-service offering best suited for
organizations that require sales-ready leads directly and immediately, IT
Deal Alert: Qualified Sales Opportunities moves beyond the
predictive nature of activity patterns, and confirms the existence of a
project and its key elements through direct engagement with the buying
team at the account. Through a comprehensive qualification process,
TechTarget is abl to provide project details, key contact information,
purchase considerations, content consumption trends and current
solutions installed for each opportunity delivered.
This unique service is powered by TechTarget's Activity Intelligence
platform, which analyzes online research trends of serious IT buyers
across our more than 120 websites every day. This robust capability,
combined with TechTarget's unmatched breadth and topical depth of
content, allows IT
Deal Alert: Qualified Sales Opportunities to provide the most
comprehensive insight into active technology projects.
Originally launched in North America in August 2013, IT
Deal Alert: Qualified Sales Opportunities now has over 100 active
customers worldwide - including HP, Cisco (News - Alert), OpenText, and others in
Europe. This offering is now more widely available to marketers looking
to target buying teams and projects in Europe.
"This is a truly unique offering in the European market," said Bill
Crowley, Senior Vice President of International, TechTarget. "Unlike
other data services that offer static, outdated account information, IT
Deal Alert: Qualified Sales Opportunities delivers deep, real-time
information to help sales and marketing drive more revenue immediately,"
More information on how IT Deal Alert: Qualified Sales Opportunities can
improve your marketing and sales performance is available at: http://www.techtarget.com/html/ITDealAlert.
(NASDAQ: TTGT) is the online intersection of serious technology buyers,
targeted technical content and technology providers worldwide. Our
extensive network of online and social media, powered by TechTarget's
Activity Intelligence™ platform, redefines how technology marketers view
and engage technology buyers based on their active projects, specific
technical priorities and business needs. With more than 120
technology-specific websites and a wide selection of custom advertising,
branding, lead generation, and sales enablement solutions, TechTarget
delivers unparalleled reach and innovative opportunities to drive
technology marketing success around the world.
TechTarget has offices in Atlanta, Beijing, Boston, Cincinnati, London,
Munich, Paris, San Francisco, Singapore and Sydney.
To learn how you can engage with serious technology buyers worldwide,
and follow us @TechTarget.
(C) 2014 TechTarget, Inc. All rights reserved. TechTarget and the
TechTarget logo are registered trademarks, and Activity Intelligence and
IT Deal Alert are trademarks of TechTarget. All other trademarks are the
property of their respective owners.
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