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TMCNet:  BrandProtect Expands Threat Intelligence Platform with Holistic Monitoring to Ensure Multi-Channel Cyber Risk Protection

[March 12, 2014]

BrandProtect Expands Threat Intelligence Platform with Holistic Monitoring to Ensure Multi-Channel Cyber Risk Protection

TORONTO --(Business Wire)--

Internet risk detection and threat mitigation leader BrandProtect today announced enhancements to its industry-leading threat intelligence platform, to better safeguard companies' brand reputations and minimize their business risk in the face of emerging classes of sophisticated, multi-channel online threats, which combine phishing attacks, fraudulent mobile applications, brand impersonation and other illegal uses of business IP.

Traditionally, enterprises have taken a siloed approach to risk detection and threat mitigation. However, this is no longer sufficient, as today's threats are growing increasingly complex, regularly containing multiple components. For instance, a criminal hosting a fraudulent website-and posing as a legitimate brand-may also send out promotional tweets and emails, seemingly from an actual executive's profile, or have a mobile app to lure in unsuspecting consumers. As criminals become more and more organized, their threats look more and more authentic.

"When customers are negatively affected by a brand imposter, the brand owner can experience significant impacts to their bottom line, stemming from lost customer loyalty and negative brand reputation," said David Monahan, research director, Enterprise Management Associates. "With a consolidated, integrated, incident-based workflow for monitoring their online presence, however, companies can identify and contain these threats before they create a significant brand risk. That's precisely what BrandProtect aims to offer, delivering a holistic approach to threat intelligence and risk management."

"Today, online threats make use of a wide variety of channels and techniques to more effectively exploit brands and take advantage of customer vulnerabilities," said Greg Mancusi-Ungaro, CMO, BrandProtect. "The extended BrandProtect platform detects and identifies threats that arise across the widest array of these outlets, so we can provide our customers with even earlier warnings and better contextual understanding of the online activities that could negatively affect their brand trust and reputational value."

For companies whose business depends on a strong, trusted brand, the extended BrandProtect platform has the ability to not just scan and detect brand use across the entire online universe, but also filter out the thousands of trivial mentions, so that only potentially harmful incidents are flagged for appropriate, immediate action. The company's holistic monitoring technology offers dramatic cost savings, especially when compared to the costs of implementing similar threat protection coverage using a combination of point solutions.

"Our clients are finding that they are saving money not just on annual license fees, but also on internal ownership costs," continued Mancusi-Ungaro. "The BrandProtect platform brings all of the data from the range of web-based channels and in the various formats of brand-affecting activities together into a single threat intelligence stream for additional analysis and correlation. With such an approach, businesses can keep all parties across their organizations - from the CIO and CMO to the CFO and CSO - vigilant and thinking about brand protection and their business' bottom line."

BrandProtect uses a combination of advanced proprietary technology, delivered as a SaaS (News - Alert) offering, and a dedicated Incident Response Team of seasoned threat analysts to quickly identify and mitigate fraudulent or unauthorized online activity, such as brand abuse and trademark infringement incidents, phishing attacks, web traffic diversions, website integrity issues and defamatory discussions, all of which can lead to customer and revenue-impacting damage.

Resources

  • Learn more about BrandProtect and how it has provided superior Internet risk detection and threat protection solutions for businesses. Download the company's datasheets.
  • Hear from BrandProtect experts on how businesses can protect their rights, revenues and reputations online via its blog, and connect with the company on LinkedIn and Twitter.
  • To arrange a conversation with BrandProtect, please contact sales@brandprotect.com.

Tags
BrandProtect, brand protection, security, risk detection, Internet, online, threat mitigation, brand abuse, SaaS, reputation, technology, online, social media, phishing, mobile, email, multi-channel, cybercrime, Enterprise Management Associates, enterprise, business, IP, website, threat intelligence

About BrandProtect
BrandProtect provides a comprehensive suite of Internet risk detection and threat mitigation solutions for enterprises. The company deploys a unique combination of advanced proprietary technology, including a sophisticated workflow, audit and advanced forensics, overseen by a seasoned team of threat analysts, to quickly identify and mitigate fraudulent or unauthorized online activity, such as brand abuse and trademark infringement incidents, phishing attacks, web traffic diversions, website integrity issues and defamatory discussions. BrandProtect helps security, governance, risk management, compliance and marketing organizations at leading financial services institutions, large-scale retailers, insurance providers, telecommunications operators and pharmaceutical companies protect their brand value and business bottom line. Learn more at www.brandprotect.com.


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