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TMCNet:  Clarabridge and Expion Combine Social-Analytic Power for Brands

[March 06, 2014]

Clarabridge and Expion Combine Social-Analytic Power for Brands

RESTON, Va. & RALEIGH, N.C. --(Business Wire)--

Social-media marketing just got smarter and more powerful, thanks to a strategic technology partnership that Clarabridge, Inc., the leading provider of intelligent Customer Experience Management (CEM) solutions for the world's top brands, announced today with Expion, the leading enterprise content marketing optimization and analytics platform. By transforming big data customer analytics from multi-channel customer feedback into relevant content to engage with customers across all channels in real-time, the partnership will enable clients to tap into feedback from all channels, intelligently distill big-data insights, issues and actions from all customer experiences, and support relevant, targeted engagement across social networking and other channels. Through this partnership, organizations will be able to take advantage of a unique integrated solution that will enable them to manage organic and paid social marketing programs, interact with consumers across all media and target influencers for immediate and meaningful conversations.

"Marketing organizations are looking for technology solutions that enable customer intimacy through optimized content in real-time. We are excited to provide a solution with Expion that enables this across all enterprise sources and target influencers for immediate and meaningful conversations," said Sid Banerjee (News - Alert), CEO at Clarabridge. "It creates efficiency in social marketing and engagement allowing companies to optimize marketing to the right people, with the right offers, across the right channels, to achieve maximum impact; the effect is more impact with more efficiency."

The partnership combines Clarabridge's (News - Alert) ability to listen and analyze all customer feedback across all channels to extract marketing, social care and customer experience insights with Expion's social marketing and engagement platform, harvesting insights to create relevant, responsive, and effective social marketing content. For clients, this provides a single hub to listen, understand, and act on all consumer feedback, by placing the right content in front of the most influential consumers. Organizations will have the ability to improve brand loyalty and satisfaction by:

  • Engaging with consumers based on their specific feedback and sentiment acrossall sources throughout the enterprise;
  • Filtering individual conversations, scoring the content, then sharing and distributing the best performing content through the enterprise; and
  • Selecting whom best to reach and how to position the next social campaign using earned, owned and paid media.

"The partnership between Expion and Clarabridge provides marketers with a powerful new tool to effectively connect with their customers," said Peter Heffring, CEO at Expion. "Marketers will utilize insights derived from multi-channel consumer touch points to optimize social content and advertising in a way that's never been done before."

To celebrate the partnership, Clarabridge and Expion will be jointly sponsoring a panel discussing the future of intelligent social analytics and engagement entitled "Taking Social Media Global" at this year's SXSW featuring speakers from Hilton Worldwide, Mondelez International, Coca-Cola, IBM and Expion, moderated by Clarabridge's CEO, Sid Banerjee. The event will take place Saturday, March 8th at Pete's Dueling Piano Bar from 3:00- 5:30 PM.

About Clarabridge

Clarabridge is the leading provider of intelligent Customer Experience Management (CEM) solutions for the world's top brands. As the premier provider of CEM, Clarabridge enables Global 1000 businesses to intelligently listen to, analyze, operationalize, and measure multi-source customer feedback through intelligent sentiment and text analytics. Insights extracted through Clarabridge enable organizations to create a universal understanding of their customers, partners, and employees; make actionable business decisions with measurable ROI; and collaborate on those decisions both internally with stakeholders and externally with customers. With hundreds of CEM implementations, Clarabridge is the seventh-fastest growing software company, powering the CEM programs for companies such as B/E Aerospace, Best Buy, Choice Hotels, Dell, Expedia, E.ON, Fidelity, Government of British Columbia, Intuit, J.D. Power, L'Or�al USA, PetSmart, QVC Inc., Sage North America, United Airlines, Walgreens, and Wendy's International. Clarabridge is privately held with offices in Reston, VA, San Francisco, CA (News - Alert), Miami, FL, and London, UK. For more information, visit www.clarabridge.com.

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About Expion

Expion's enterprise social media software alleviates marketing pain points for large brands by providing a proven way to manage, optimize and distribute social content at scale to drive engagement and sales in the real-time world. Market leaders partnering with Expion for their social media management include Applebee's, Clear Channel (News - Alert), Coca-Cola, H&R Block, Hilton Worldwide, Mattel, Mondelez International and Univision. With unmatched company, industry and competitive insights, and centralized governance across Facebook, Twitter, Instagram, Google (News - Alert)+, YouTube, LinkedIn and other social channels, Expion's platform ensures our clients strong social marketing performance. For more information, please visit www.expion.com.


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