|[March 04, 2014]
Roku Announces New Roku Streaming Stick (HDMI Version)
SARATOGA, Calif. --(Business Wire)--
Roku Inc. today announced the new Roku® Streaming Stick™ (HDMI®
version), a tiny Roku player that gives consumers the easiest way to
enjoy the best selection of streaming entertainment on TV. The Roku
Streaming Stick (HDMI version) features the compact stick design
pioneered by Roku and plugs discreetly into an HDMI port for a
streamlined look that's ideal for wall-mounted TVs. For the best TV
experience, the entire household can use the included remote control to
access the sleek Roku user interface with shortcuts* to movies, TV
shows, news, the Roku Channel Store, Roku Search* and more. Those who
desire a mobile experience can use their smartphone or tablet (along
with the free Roku apps for Android (News - Alert)™ and iOS® devices) to browse and
select channels to stream. They can also cast Netflix, YouTube and
personal media from their devices to their TVs. Over time Roku will add
additional mobile features such as the ability to cast content from a
computer to the TV.
Roku(R) Streaming Stick(TM) (HDMI(R) version) (Photo: Business Wire)
"The new Roku Streaming Stick gives consumers more choice fr streaming
entertainment to the TV than any other device," said Jim Funk, senior
vice president of product management at Roku. "Consumers want a ton of
entertainment, an easy way to search for movies and TV shows, and
options to control the experience with a remote or mobile device. This
new Roku Streaming Stick brings all that and more - and in a tiny form
Once plugged in, the Roku Streaming Stick lets consumers start streaming
from more than 1,200 channels (more than 750 channels in Canada, the
U.K. and the Republic of Ireland) of movies, TV episodes, music, news,
sports, kids' shows and free programming - more channels and genres than
any other TV streaming device - and all in up to 1080p HD video.
Recently launched channels include Conde� Nast Entertainment, SHOWTIME
ANYTIME, WATCH ESPN, WATCH Disney Channel and YouTube (News - Alert).
Roku's original streaming stick, the Roku® Streaming Stick™ (Roku Ready®
version), which the company launched in 2012, will be bundled at retail
with Roku Ready devices. In 2013, Roku certified 60 different products
from 14 partners who shipped more than 2.5 million Roku Ready devices,
most of which were televisions. There are currently 20 Roku Ready
partners in the program.
Pricing and Availability
The new Roku Streaming Stick (HDMI version) has a suggested retail price
of $49.99 in the U.S., $59.99 in Canada, and �49.99 in the U.K. and in
the Republic of Ireland. It is available for pre-order now from
Amazon.com, Amazon.ca, BestBuy.com, BestBuy.ca, FutureShop.ca,
Currys.co.uk, LondonDrug.ca, Staples (News - Alert).ca, Target.com, Walmart.com,
Walmart.ca, Roku.com, Roku.ca and Roku.com/uk. The new Roku Streaming
Stick will ship to consumers and arrive in retail stores in April.
About Roku, Inc.
Roku is the creator of the most popular streaming platform for
delivering video, music and casual games to the TV. The Roku platform
features the largest collection of entertainment available for streaming
to the TV and is accessible through Roku streaming players, the Roku
Streaming Stick, Roku Ready devices and later this year on Roku TVs.
Roku products are sold in the U.S., Canada, the U.K. and the Republic of
Ireland. Roku was founded by Anthony Wood, inventor of the DVR. Roku is
privately held and headquartered in Saratoga, Calif., U.S.
*Available on models in the U.S. only
Roku and Roku Ready are registered trademarks and Streaming Stick is a
trademark of Roku, Inc. in the U.S. and in other countries.
Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20140304006744/en/
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