|[March 03, 2014]
Leaf Bolsters Rapid Expansion of Small Business Platform with New Office and Multiple Executive Hires
BOSTON --(Business Wire)--
creator of the LeafPresenterTM, a tablet specifically
designed for commerce, today announced key executive hires and its
expansion into a new office to fuel further growth of its platform that
is redefining the way brick and mortar merchants operate. On the heels
of raising $20 million in October 2013, its first round of institutional
funding from Heartland Payment Systems (NYSE:HPY), Leaf is bolstering
its team with the addition of Chief Operating Officer, Sarah McCrary;
Vice President of Finance, Chad Kelly; and Vice President of
Engineering, Dan Smith. In addition, the company moved to a new 15,000
square foot office in the technology hotbed of Kendall Square in
Cambridge, Mass. to support the rapid expansion of its team and the
development and sales of its commerce platform for small business.
Leaf's office move follows a year of exponential growth in which the
company expanded its team to more than 50 employees. With plans to
double in size in 2014, and dozens of job openings for software
engineers, product managers, relationship managers and many other
positions, the new office and executive hires will support that growth.
As COO, Sarah McCrary brings a wealth of payment technology experience
and will drive channel development, customer experience, product
integration and contribute to the development of Leaf's innovative
platform. Prior to Leaf, McCrary held a variety of IT project and
product development leadership roles at Heartland Payment Systems. She
most recently served asStrategic Planning Director, a role in which she
collaborated with the company's senior executives and partners on
strategic initiatives, and was a co-inventor of Heartland's E3™
end-to-end encryption technology.
"For a two-year old company, Leaf has an impressive track record of
growth and customer adoption," said McCrary. "The team's done an
excellent job developing its vision and product roadmap toward an open
and easy-to-use platform that will become the business owner's best
friend, and has really put the company in a unique position to challenge
the way business operators think about the tools they use to run their
business. It's an exciting time to join the team to help bring the
company to the next level."
Chad Kelly, Leaf's new VP of Finance, is a CPA with more than eighteen
years of experience in senior level finance and operations positions
within the software industry and has played a lead role in two
successful sell-side acquisitions. Prior to Leaf, Kelly was Director of
Finance and Corporate Controller for Verivo Software, Inc. (formerly
Pyxis Mobile, Inc.) where he led the finance, accounting, and sales
operations functions. Before that, he was Worldwide Corporate Controller
for Virtify, and held finance positions at a number of other technology
companies including Gomez, Investment Technology Group and Pegasystems (News - Alert).
Leaf's new VP of Engineering, Dan Smith, is an experienced entrepreneur
with a history building large-scale teams and technology across mobile
media, consumer marketing, local search and location-based commerce.
Prior to joining Leaf, Smith was President and CTO of Locally Co., which
focused on building stronger local economies through consumer web and
mobile commerce technology. He was CEO of go2.com, a mobile,
location-based technology platform, connecting consumers with local
events, venues and merchants. Smith holds patents in mobile technology,
holds degrees in electrical engineering and computer science and earned
his MBA as a Fellow at MIT (News - Alert) Sloan.
"Leaf is on a quest to revolutionize the task of running and growing a
business for merchants that are frustrated by today's tools and need
better options to compete on the main stage with larger players," said
Aron Schwarzkopf, CEO and founder of Leaf. "We're well on our way to
achieving that vision - which has been validated by our recent growth
and success - and now that we're in a bigger, better office, and have
added a number of talented individuals to our management team, we'll be
able to help small businesses even faster."
Leaf empowers local merchants to run and grow their businesses by
providing a mobile payment platform built for local commerce. Leaf's
cost-effective product helps retail stores, restaurants, and other local
merchants improve the speed and ease of checkout and offers easy-to-use
business management, analytics, and customer engagement. By making the
complex tasks of running a business easy, Leaf allows merchants to spend
more time focusing on what's important - the needs of their customers.
For more information on how Leaf is transforming Point of Sale into
Point of Smart, visit http://www.leaf.me.
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