|[February 27, 2014]
Pure Storage Executive Michelle Graff Recognized as one of CRN's 2014 Channel Chiefs
MOUNTAIN VIEW, Calif. --(Business Wire)--
Pure Storage, the all-flash enterprise storage array company, today
announced that Michelle Graff, director of worldwide channel programs
and marketing, was named one of CRN's 2014 Channel Chiefs. CRN's Channel
Chiefs is a prestigious list of the most powerful leaders in the IT
channel. The list recognizes those directly responsible for driving
channel sales and growth within their organization, while evangelizing
the importance of the channel throughout the entire IT Industry.
CRN Channel Chiefs were selected by the CRN editorial team based on
channel experience, program innovations, channel-driven revenue, and
public support for the importance of IT channel sales.
(Pure Storage Partner Program) represents more than 200 worldwide value
add solutions, Cloud/MSPs and distribution providers who have partnered
with Pure Storage to help end-users realize their 'Flash Advantage' such
as efficiency and simplicity by transforming spinning disk environments
to an all flash enterprise," said Graff. "P3 embodies thousands of Pure
Storage accredited sales and technical specialists who are proficient at
evangelizing, selling and delivering Pure Storage FlashArray(s),
enabling the rapid market adoption of the all-flash enterprise."
Pure invests significantly in partner enablement and has deployed a
world class channel program (P3) to ensure partners are fully equipped
with the training, marketing, demo gear, sales tools, services and
support required to maximize their productivity and profit.
"The channel is simply part of the DNA at Pure Storage and critical to
the 100 percent channel business we are building, where 40 percent is
actually sourced by our partners. We're finding that our partners are as
addicted to the advantages flash provides its end-users as we are when
it comes to transforming enterprise storage after 30 years of the same
old spinning disks and tape. Plus, with Forever
Flash, P3 partners benefit from the most transparent storage sale on
the market today," added Graff.
"We are pleased to highlight the many executives throughout the industry
who work tirelessly to advance the standing of the channel community
within their organizations. The CRN Channel Chief honorees lead, inspire
and engage peers and serve as valuable advocates to help ensure the
health and longevity of the channel within the IT industry. We applaud
their efforts and look forward to their continued success," said Robert
Faletra, CEO, The Channel Company.
Graff has more than 15 years of experience in enterprise channel
marketing, sales and business development. Prior to joining Pure, she
worked at Palo Alto Networks, Symantec and mValent, a company acquired
by Oracle (News - Alert) in 2009.
To learn more about becoming a Pure Storage channel partner call (800)
379-7873 or visit: http://www.purestorage.com.
The 2014 Channel Chiefs list is featured in the February/March issue of
CRN, and online at http://www.crn.com/channel-chiefs/cc2014.htm.
About Pure Storage
Pure Storage, the all-flash enterprise storage company, enables the
broad deployment of flash in the data center. When compared to
traditional disk-centric arrays, the Pure Storage FlashArray is 10x
faster and 10x more space and power efficient, for less than the cost of
mechanical disk per gigabyte stored. FlashArray was purpose-built to
uniquely deliver the benefits of flash together with inline data
reduction, deduplication and compression to optimize storage
utilization, performance and cost-savings for a variety of enterprise
workloads, including server virtualization, virtual desktop
infrastructure (VDI), database (OLTP, real-time analytics), and cloud
computing. For more information, visit www.purestorage.com
About The Channel Company
The Channel Company is the channel community's trusted authority for
growth and innovation, with established brands including CRN, XChange
Events, IPED, and SharedVue (News - Alert). For more than three decades, we have
leveraged our proven and leading-edge platforms to deliver prescriptive
sales and marketing solutions for the technology channel. The Channel
Company provides Communication, Recruitment, Engagement, Enablement,
Demand Generation and Intelligence services to drive technology
partnerships. Learn more at www.thechannelcompany.com.
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