SEAT reveals the campaign for the New High Powered LEON CUPRA
(ENP Newswire Via Acquire Media NewsEdge) ENP Newswire - 26 February 2014
Release date- 25022014 - Martorell, - The new member of the SEAT Leon family, the CUPRA with 280 HP engine, is the most powerful car in the SEAT range.
The launch campaign will start in Germany, Austria and Switzerland, and is set to roll out as well across all major markets in Europe and also in the Americas and Africa.
The campaign has been conceived and produced by LOLA, Lowe and Partners' Spanish Network, in close coordination with SEAT Global Marketing Communication Team.
SEAT and LOLA developed the campaign under the concept of 'Intensify the Everyday'.
The All New Leon CUPRA thanks to the combination of its elegant design and extraordinary performance, is the perfect partner for the everyday, ready to reveal its impressive power whenever required.
The campaign starts with a teaser phase comprising three short videos entirely focused on the engine power of CUPRA, and showing that, 'Only a CUPRA can handle the engine of a CUPRA'.
'We are off to a great start and are now focused on creating the foundations of our future success' says Christian Stein, Global Marketing Director for SEAT.
'We strongly believe that this combined team, together with LOLA, possesses the high creative potential to drive the SEAT brand and business forward.'
'The objective of the teaser is to build tension by focusing exclusively, on what the CUPRA delivers with its powerful engine, and preparing the audience to see later its beautiful design', stresses Chacho Puebla, Creative Director and Partner at LOLA.
The campaign breaks on February 25th with the three teaser web films.
A fully integrated brand experience will follow and will include television, radio, digital, out of home and social media.
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