BlackBerry Unveils New Flagship BlackBerry 10 Smartphone Designed to Deliver the Full Classic QWERTY Experience
(Marketwire Via Acquire Media NewsEdge) BARCELONA, SPAIN -- (Marketwired) -- 02/25/14 --
Mobile World Congress 2014 - Embodying feedback from its millions of passionate QWERTY customers around the world, BlackBerry Limited (NASDAQ: BBRY)(TSX: BB), a global leader in mobile communications, today unveiled a new flagship smartphone designed to deliver its full and distinctive QWERTY experience on BlackBerry® 10. The new BlackBerry® Q20 smartphone will feature the familiar and classic 'Menu', 'Back', 'Send' and 'End' buttons and the integrated trackpad to enable the fast efficient navigation and one-handed use that has endeared the brand to its QWERTY customers.
"In my first 90 days on the job, I consistently heard from our ardent BlackBerry customers that the hard buttons and trackpad are an essential part of the BlackBerry QWERTY experience, that made their BlackBerry smartphone their go-to productivity tool. I want these customers to know that we heard them, and this new smartphone will be for them," said John Chen, Executive Chairman and CEO at BlackBerry. "Today, we're delighted to announce the new BlackBerry Q20 smartphone, which is designed to give you the distinct experience that every BlackBerry QWERTY loyalist and high-productivity business customer absolutely loves. With the BlackBerry Q20 smartphone, you'll get the familiar hard buttons and trackpad that you want, along with the best email service, the best keyboard experience and the best battery life possible."
The new BlackBerry Q20 smartphone will give customers the familiar workflow, efficiency and one-handed use that distinguish the BlackBerry QWERTY smartphone experience. Key features will include:
-- The 'Menu', 'Back', 'Send' and 'End' buttons and trackpad will be made
an integral part of the device and user interface, enabling fast,
precise navigation and a natural workflow within and between apps.
-- The new smartphone will feature BlackBerry's patented QWERTY keyboard
design with frets and sculpted keys for the best typing experience.
-- The best email service including features like BlackBerry® Hub, where
you can access all your messages in one place, and enterprise
connectivity with BES10.
-- The BlackBerry Q20 smartphone will include a generous 3.5" touchscreen,
the largest display yet on a QWERTY BlackBerry smartphone, giving you
more space for viewing messages, browsing Internet and intranet sites
and accessing other apps.
-- The smartphone will be crafted from premium materials and designed for
reliability and durability.
-- A large battery to provide superior battery life.
The BlackBerry Q20 smartphone will come with the latest enhancements in BlackBerry 10 that continue to set the brand apart as the best and most secure tool for mobile productivity and reliable communications. The new smartphone will be available in the second half of 2014. Further details on pricing and availability will be announced at launch.
For more information about BlackBerry 10, visit www.blackberry.com/blackberry10OS.
A global leader in mobile communications, BlackBerry® revolutionized the mobile industry when it was introduced in 1999. Today, BlackBerry aims to inspire the success of our millions of customers around the world by continuously pushing the boundaries of mobile experiences. Founded in 1984 and based in Waterloo, Ontario, BlackBerry operates offices in North America, Europe, Asia Pacific and Latin America. The Company trades under the ticker symbols "BB" on the Toronto Stock Exchange and "BBRY" on the NASDAQ. For more information, visit www.blackberry.com.
Forward-looking statements in this news release are made pursuant to the "safe harbor" provisions of the U.S. Private Securities Litigation Reform Act of 1995 and applicable Canadian securities laws. When used herein, words such as "expect", "anticipate", "estimate", "may", "will", "should", "intend", "believe", and similar expressions, are intended to identify forward-looking statements. Forward-looking statements are based on estimates and assumptions made by BlackBerry Limited in light of its experience and its perception of historical trends, current conditions and expected future developments, as well as other factors that BlackBerry believes are appropriate in the circumstances. Many factors could cause BlackBerry's actual results, performance or achievements to differ materially from those expressed or implied by the forward-looking statements, including those described in the "Risk Factors" section of BlackBerry's Annual Information Form, which is included in its Annual Report on Form 40-F (copies of which filings may be obtained at www.sedar.com or www.sec.gov). These factors should be considered carefully, and readers should not place undue reliance on BlackBerry's forward-looking statements. BlackBerry has no intention and undertakes no obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by law.
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