|[February 24, 2014]
Media Excel Live Encoder to Power H.265/HEVC Based LTE Broadcast For Qualcomm Technologies at MWC 2014
AUSTIN, Texas --(Business Wire)--
Excel-the worldwide leader in mobile video encoders and
transcoders-today announced that its H.265 High Efficiency Video Coding
(HEVC) Live Video Encoder will be as part of Qualcomm Technologies' LTE
Broadcast demonstration at the Mobile World Congress (News - Alert) show in Barcelona.
In the demo, HD video will be encoded live by the Media Excel H.265
solution and broadcast in real time to smartphones featuring the Qualcomm (News - Alert)®
Snapdragon™ 800 processor with the integrated evolved
Multimedia Broadcast Multicast Service-enabled (eMBMS) modem, and
Qualcomm Technologies' HEVC decoder with LTE Broadcast middleware.
Qualcomm Technologies and Media Excel (News - Alert) combine multicast video and HEVC
DASH for optimal spectrum utilization in mobile video delivery over
wireless carriers' 3G/4G LTE networks. This enables operators to
maintain broadcast video quality at 50 percent lower bitrates compared
to advanced video coding (AVC).
LTE (News - Alert) Broadcast enables wireless operators to exploit their existing
spectrum, infrastructure and consumer devices to help address the
surging demand for data.�Based on the eMBMS standard, LTE Broadcast
maximizes spectrum utilization by allowing for a single transmission
of�the content to be received by multiple users�simultaneously instead
of replicating�the�transmissions of the content separately for each
user. As a result, capaity constraints are eliminated and consumers
receive high-quality, always-on video, without lag time or delay.
As commercial deployments are being announced worldwide and wireless
spectrum becomes increasingly scarce and valuable, wireless operators
seek ways to maximize utilization of LTE broadcast. "The bitrate
advantage of HEVC video compression over AVC enables LTE broadcast to
deliver additional content without impacting video quality and cost."
said John Hotchkiss, COO of Media Excel. "Media Excel was able to
address this market need, by focusing towards a High Definition Live
HEVC Encoder that delivers exceptional video quality while enabling LTE
broadcast to double its channel capacity".
"Media Excel's HEVC Live encoder and MPEG-DASH delivery solution further
enhances the commercial potential of LTE Broadcast for wireless
operators," said Raj Talluri, senior vice president of product
management, Qualcomm Technologies, Inc. "Coupled with Qualcomm
Technologies' leadership and advancements in eMBMS middleware, operators
today have a technologically-proven and commercially-promising
end-to-end LTE Broadcast workflow to satisfy the increasing consumer
While HERO Live HEVC encoder delivers up to HD resolutions today, HERO
VoD HEVC transcoder can process UHD/4K resolutions. Leveraging more than
14 years of video encoding expertise, Media Excel scientists continue to
lead the HEVC innovation wave with focus on video quality and
performance, in-line with evolving market needs.
Attendess to Mobile World Congress in Barcelona from February 24th-27th
can view the live, HEVC-enabled LTE Broadcast demo at the Qualcomm booth
in Hall 3 at Stand 3E10.
About Media Excel, Inc.
Media Excel defines the adaptive bitrate, multi-device transcoding
standard for multiscreen video delivery. The company's hybrid approach
of using software and hardware transcoding solutions powers more than 18
million live mobile/tablet TV viewers daily in the US alone. Across the
headend, cloud, or edge video distribution, the company's solutions are
used in a variety of markets including broadcast, government, telecom,
MSO, and CDN. Founded in early 2000, the company continuously innovates
services and offerings for large-scale mobile carrier customers such as
AT&T (News - Alert), Sprint, T-Mobile, and Verizon, to high-profile event-driven
organizations such as Telstra Australia, NFL, NBA, and the Olympic Games
and the Super Bowl. Media Excel is headquartered in Austin, TX with
offices in Seoul and Silicon Valley. For more information about Media
Excel, please visit www.mediaexcel.com.
Qualcomm and Snapdragon are trademarks of Qualcomm Incorporated,
registered in the United States and other countries. All Qualcomm
Incorporated trademarks are used with permission. Other product and
brand names may be trademarks or registered trademarks of their
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