|[February 24, 2014]
PlayPhone's Mobile Social Gaming Network Coming to Messenger App Tango's 190 Million Members
BARCELONA, Spain --(Business Wire)--
Mobile World Congress (News - Alert) - PlayPhone,
Inc., a global leader in mobile social gaming, and Tango,
the popular U.S.-based mobile messenger app that lets users connect with
friends via calls, messaging, video and shared entertainment, today
announced a partnership to offer access to PlayPhone's (News - Alert) global gaming
network from within Tango's messaging app. The deal marks the first-ever
plug-in mobile game store for an over-the-top (OTT) communications app
and significantly enhances the service proposition for Tango's 190
million members and for PlayPhone's operator and developer partners.
"PlayPhone's massive gaming network and relationships with leading
mobile carriers and game developers enable Tango to provide new ways for
customers to connect and engage with one another," said Renato Iwersen,
VP of Strategic Partnerships of Tango.
To highlight the associated revenue opportunity for messenger-based
gaming services, PlayPhone collected responses from more than 1,000
mobile gamers as part of a wider study of gaming behaviors. 36 percent
of respondents strongly or somewhat agree that they are more likely to
play a mobile game if they receive an invitation from a friend through a
messenger service such as Tango, and 25 percent have already been
invited to play a mobile game via a messenger app.
This partnership offers Tango's customers easy access to the world's
most popular games - along with maximum social integration for game
discovery. Other benefits of the partnership include:
Tango members get access to PlayPhone's global gaming network with
frictionless monetization through direct carrier billing
One-tap access to all the games in PlayPhone's carrier game stores
Automatic PlayPhone server updates eliminate the need for Tango
members to update their app when new features or new carrier game
stores are added to the PlayPhone network
Future plans include deeper integration of Tango's social graph with
PlayPhone's recommendation engine to further enhance the mobile gaming
PlayPhone's operator partners include Verizon (News - Alert), Sprint, SingTel, Claro,
Vivo, and most recently, Telkomsel, with more announcements coming soon.
"Partnering with Tango is a historic moment in PlayPhone's history
because it represents a significant expansion not only for our overall
footprint, but in the type of segment that can optimally support our
gaming portal," said Anders Evju, CMO of PlayPhone. "Our 'Game Store
Plug-In' for messenger apps and the corresponding increase of gamers in
our global gaming community supports our ongoing efforts to provide a
superior mobile gaming experience for PlayPhone gamers across the
For more information on Tango, visit�www.tango.me.
For more information on PlayPhone, visit�playphone.com,
on Facebook (News - Alert) visit http://www.facebook.com/playphonegames,
or follow us on Twitter (News - Alert)�@playphone.
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