|[February 24, 2014]
Citrix Powers Data Monetization for Mobile Operators
BARCELONA, Spain --(Business Wire)--
today announced ByteMobile Insight, a big data analytics solution
designed to provide immediate, actionable intelligence for mobile
operator monetization, marketing and customer care organizations. By
providing operators with a comprehensive view of mobile data usage, the
new solution enables them to create new revenue streams, improve
marketing effectiveness and increase subscriber loyalty. ByteMobile
Insight is available for immediate deployment.
Built on a carrier-grade analytics platform, ByteMobile Insight is a
purpose-built solution encompassing data acquisition, processing and
business intelligence. It collects and enriches usage, location and
customer relationship management (CRM) data from a wide variety of
sources, including ByteMobile platforms deployed in the mobile core
network. Actionable intelligence is delivered to any operator
organization via a sophisticated, interactive user interface as
ready-to-use reports or via API or file extracts. The solution is
designed to operate on a stand-alone basis or integrated with other big
data architecture elements.
"Citrix is addressing a gap in the market for an analytics solution that
can be quickly deployed to collect and correlate usage data from
multiple sources and translate that into ready-to-use, well visualized,
a la carte insights for any non-technical stakeholder in the
organization to use," said Ari Banerjee (News - Alert), senior analyst, Heavy Reading.
"By optionally combining ByteMobile Insight with the ByteMobile Adaptive
Traffic Management system as a network source, Citrix is able to both
accelerate time-to-insight and enrich the data with comprehensive user
experience metrics, making that data more valuable in the process."
Supercharging data monetization
ByteMobile Insight enables operators to create all-new revenue streams
by monetizing usage and location data with third parties.
Publishers and brands can track performance versus competitors,
benchmarking their mobile presence by device, location and demographic.
Device manufacturers can access device-specific usage and experience
data to address performance and usability issues.
Advertisers can precisly measure the effectiveness of mobile
Giving marketers the tools they need to move the needle
Marketers can access a 360 degree view of data and location usage across
the mobile network, gaining actionable intelligence derived from network
usage and CRM data.
An intuitive user interface and tens of thousands of report templates
provide immediate, on-target metrics to share with advertising,
product, pricing and device teams.
Fine-grained segmentation capabilities and pricing models help improve
service uptake and develop new offers.
Pre-defined scorecard reports provide quick snapshots of the week's
gainers and losers in app usage, web traffic, promotions and more.
Fueling customer care excellence
Customer care representatives - and subscribers themselves - gain
insight into how subscribers use their data, enabling them to better
manage the customer experience, promote loyalty and reduce call volume
Customer care representatives can more effectively assist customers
experiencing bill shock due to a poor understanding of data usage.
Operators can provide data usage information directly to customers,
empowering them to manage their own plans and usage.
Operators can identify applications that might cause a poor
experience, enabling customer care teams to proactively address issues
before a subscriber calls.
"More than 140 operators around the world have deployed ByteMobile web
and video optimization solutions to improve subscriber quality of
experience (QoE), increasing data consumption and subscriber loyalty in
the process," said Chris Koopmans, vice president and general manager,
Service Provider Platforms at Citrix. "With ByteMobile Insight, we're
taking the logical next step, which is to enable operators to further
enhance the customer experience and more directly increase revenues, by
leveraging their own usage data, including the user experience insight
we enable through our other products."
Citrix will present ByteMobile Insight at Mobile
World Congress taking place at the Fira Gran Via in Barcelona,
February 24-27 at the company's booth in hall 5, stand 5A21.
Citrix (NASDAQ:CTXS) is a leader in virtualization, networking and cloud
infrastructure to enable new ways for people to work better. Citrix
solutions help IT and service providers to build, manage and secure,
virtual and mobile workspaces that seamlessly deliver apps, desktops,
data and services to anyone, on any device, over any network or cloud.
This year Citrix is celebrating 25 years of innovation, making IT
simpler and people more productive with mobile workstyles. With annual
revenue in 2013 of $2.9 billion, Citrix solutions are in use at more
than 330,000 organizations and by over 100 million people globally.
Learn more at www.citrix.com.
For Citrix Investors
This release contains forward-looking statements which are made pursuant
to the safe harbor provisions of Section 27A of the Securities Act of
1933 and of Section 21E of the Securities Exchange Act of 1934. The
forward-looking statements in this release do not constitute guarantees
of future performance. Those statements involve a number of factors that
could cause actual results to differ materially, including risks
associated with the impact of the global economy and uncertainty in the
IT spending environment, including in revenue growth and recognition of
revenue, products and services, their development and distribution,
product demand and pipeline, economic and competitive factors, including
risks associated with international growth and IT consolidation, as well
as other risks detailed in the Company's filings with the Securities and
Exchange Commission. Citrix assumes no obligation to update any
forward-looking information contained in this press release or with
respect to the announcements described herein.
Citrix® and ByteMobile® are trademarks, service marks and/or registered
trademarks of Citrix Systems (News - Alert), Inc. in the United States and other
countries. All other trademarks, service marks and product names used
herein are the property of their respective owners.
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